Merchandising Course

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Merchandising

What is Merchandising?

It's as simple as taking the product (or merchandise) from a company, and selling it to the customer. To make sure that the Merchandising actually sells, companies take great pains to make sure their products are visible in stores and presented in an appealing fashion.

Merchandiser

The merchandiser coordinates with the design team to effectively present the product or product line. He or she develops colors and specifications, and performs market research to determine the most effective ways to sell and promote the product.

This person needs strong communication and negotiation skills and visual and analytical abilities. He or she also needs to be a creative and innovative thinker.

There are 2 types of merchandisers in export houses - Buyer and Production Merchandising. Buyer merchandisers act as a link between the buyer and the manufacturer. They have the responsibility of ensuring that the product is developed as per the requirements of the buyer so in between they have the responsibility of sourcing, sampling and communication with the buyer. The production merchants on the other hand are a link between production and buyer merchants. They have the responsibility of ensuring that the production goes as per the schedule and as per the requirements.

Export Merchandising

Export merchandising is a method of offering retail goods for sale in a foreign consumer market. Many large companies across the country maintain entire divisions devoted to finding ways to better enter foreign retail markets through export Merchandising to increase Profit and Sustain Growth. Thanks to the Internet, small businesses can get in on the act as well without the need of establishing an international supply chain and foreign retail locations.

Merchandising Course provides in-depth Knowledge of Textile Science like Fibers, Yarns, Weaving, Fabric Structure Designing and Manufacturing process of Fabrics Students also learn Apparel Manufacturing which involves Garment manufacturing process, garment Specifications, sizing, & labeling and managing a garment unit.

Marketing is also taught which includes the Marketing Process, types of Apparel marketing

Marketing Research and international Commercial Payments

Apparel Merchandising includes merchandising concepts and scopes, sample Development

Garment quota , pre and post Shipment Process ,communication skills and Presentation

International Institute of Fashion Design

International Institute of Fashion Design INIFD (Ishan Education), the world's largest Design Institute was launched by famous designer ‘Ritu Beri’ in 1995.

INIFD (Ishan Education) is proud to have produced over two lacs student Designers and more than five thousand students have been recently recruited by top international brands like Tommy Hilfiger, United colors of Benetton, Wills Lifestyle, Esprit, Pantaloons, Louis Philippe, Van Heusen, J.J.Valaya House, Raymonds, Godrej, Durian to name a few.

In 14 years, INIFD (Ishan Education) has also produced star designers who have designed for movie Jodha Akbar, Balaji Telefilms,Prince Charles, Amitabh Bachhan, Shahrukh Khan,Angelina Jolie and all top stars including the Set Designs for bollywood superhits ‘Vivah’ & ‘Apne’. INIFD (Ishan Education) has a Placement Tie - up with Arvind Murjani Brands for Tommy Hilfiger, the leading International Brand.

Top Designers like Manish Malhotra, Neeta Lulla, Ashley Rebello, Aki Narula,Raghvinder Rathore & stars like Lara Dutta, Katrina Kaif, Priyanka Chopra, Bipasha Basu, Malaika Arora & manymore have been associated with INIFD (Ishan Education) student activities. This international standard institute has 180 centers in India, Nepal, Bangladesh, Dubai & many more countries.

International Institute of Fashion Design INIFD (Ishan Education)- Andheri was started by Mr. VIVEK GAUTAM in June 2003. It is a one of the most pioneering centers INIFD (Ishan Education) and has become extremely popular and well know in Mumbai as it is committed to provide only the best for its students. INIFD - Andheri (Ishan Education) started with strength of just 6 students & grown to more than 200 students. This has been achievable due to the vision of our director Mr. VIVEK GAUTAM who wants only the best for his students is committed to make sure that no stone is left unturned to reach the top.

We at INIFD- Andheri (Ishan Education) can proudly boast of the best faculty and infrastructure and offer courses which are at par with well known colleges in India.

INIFD - Andheri (Ishan Education)’s “Commitments”

To generate necessary educational background so as to magnify the student’s creative ability and provide the best available resources to the students.

To adopt & adapt the changes in the Fashion, Textile & Interior Designing Industry.

To place all talented, productive, innovative and well-versed students at prestigious organizations.