Public Relations and Journalism ( PR and Journalism) - 1 Years Program

Training/Coaching/Tuition by International Institute of Fashion Design Mumbai View Contact

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Public Relations and Journalism ( Pr and journalism)

Public Relations (PR)

Public relations (PR) are the practice of managing and the flow of information between an organization and its publics. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations

Unit I

1. Nature and definition of public relations

2. Evolution and development of public relations

Unit II

1. Training for public relations

2. Gauging public opinion towards public relations

Unit III

1. Public relations (PR) for government

2. Public relations (PR) for public sector

3. Public relations (PR) for private sector

4. Communication with rural community

Unit IV

1. Press as a public relations medium

2. Public relations through journals and publications

3. Broadcasting as a public relations medium

4. Public relations though audio-visual media

5. Other public relations media

Unit V

1. Defining public relations problems

2. Planning and programming

3. Taking action and communicating

4. Evaluating the program

5. Crisis management

Specialization: Journalism

Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items.

Unit I

1. What is news

2. Importance of news

3. Concept of news

4. Elements of news

5. News Organizations and Sources

Unit II

1. Methods of news writing

2. Structure of the news Story

3. Gathering Information

4. Types of Leads and Writing Leads

5. Types of news writing- News, Feature, Edits and Opinions

Unit III

1. Introduction to reporting

2. Definition of a correspondent and Qualities of a reporter

3. Sources

4. Covering a beat

5. Journalistic Code of ethics relevant to India

Unit IV

1. Covering press conferences and speeches

2. Press Releases and Writing News Story

3. Types of Interviewing and art of asking questions.

Unit V

1. Media Law

2. Broadcast Reporting and writing

3. Web journalism

Career Options in Journalism

Journalists can work as editors, reporters, columnists, correspondents, staff or freelance writer, photojournalists, proofreaders, news analysts etc in print (newspapers and magazines) and electronic (Radio, Television and Web) media,public relations.

International Institute of Fashion Design

International Institute of Fashion Design INIFD (Ishan Education), the world's largest Design Institute was launched by famous designer ‘Ritu Beri’ in 1995.

INIFD (Ishan Education) is proud to have produced over two lacs student Designers and more than five thousand students have been recently recruited by top international brands like Tommy Hilfiger, United colors of Benetton, Wills Lifestyle, Esprit, Pantaloons, Louis Philippe, Van Heusen, J.J.Valaya House, Raymonds, Godrej, Durian to name a few.

In 14 years, INIFD (Ishan Education) has also produced star designers who have designed for movie Jodha Akbar, Balaji Telefilms,Prince Charles, Amitabh Bachhan, Shahrukh Khan,Angelina Jolie and all top stars including the Set Designs for bollywood superhits ‘Vivah’ & ‘Apne’. INIFD (Ishan Education) has a Placement Tie - up with Arvind Murjani Brands for Tommy Hilfiger, the leading International Brand.

Top Designers like Manish Malhotra, Neeta Lulla, Ashley Rebello, Aki Narula,Raghvinder Rathore & stars like Lara Dutta, Katrina Kaif, Priyanka Chopra, Bipasha Basu, Malaika Arora & manymore have been associated with INIFD (Ishan Education) student activities. This international standard institute has 180 centers in India, Nepal, Bangladesh, Dubai & many more countries.

International Institute of Fashion Design INIFD (Ishan Education)- Andheri was started by Mr. VIVEK GAUTAM in June 2003. It is a one of the most pioneering centers INIFD (Ishan Education) and has become extremely popular and well know in Mumbai as it is committed to provide only the best for its students. INIFD - Andheri (Ishan Education) started with strength of just 6 students & grown to more than 200 students. This has been achievable due to the vision of our director Mr. VIVEK GAUTAM who wants only the best for his students is committed to make sure that no stone is left unturned to reach the top.

We at INIFD- Andheri (Ishan Education) can proudly boast of the best faculty and infrastructure and offer courses which are at par with well known colleges in India.

INIFD - Andheri (Ishan Education)’s “Commitments”

To generate necessary educational background so as to magnify the student’s creative ability and provide the best available resources to the students.

To adopt & adapt the changes in the Fashion, Textile & Interior Designing Industry.

To place all talented, productive, innovative and well-versed students at prestigious organizations.