MBA in Integrated Marketing Communications (MBA - IMC)

Master's Degree by Team.i - School of New Bangalore View Contact

Request Info

Course Summary

MBA in IMC is a revolutionary program developed in consultation with Network18, and is recognized by UGC and The Ministry of Human Resource Development, Government of India. Designed to hone talent capable of addressing a variety of emerging issues, the coursework is a fusion of traditional marketing principles and new age industry practices that enable our students to deliver holistic and powerful marketing solutions that enable brands to go beyond their forte. In addition, with our syllabi being reviewed every 6 months and with top industry experts on our faculty panel, we ensure that our students get an in-depth understanding of current workings of the sector to make them industry ready by graduation.

The Degree is recognised by BHARATHIDASAN UNIVERSITY, which is All India Council for Technical Education ( AICTE ), The University Grants Commission (UGC) affiliated.

Foundation
Specific emphasis is placed on various aspects of marketing, communication, business, and best industry practices that are relevant to the program through international case studies, lectures, role-plays, and business games. These specializations have been developed keeping in mind the need to align this program with global certifications such as Project Management Programme (PMP), PHR, Six Sigma - Green Belt, and International Communications.

Internship
Our associations and tie-ups with various corporate houses and media giants facilitate internship opportunities for our students that allow them to work on live industry projects and gain hands-on experience. These internships also pave the way for a wide gamut of career options.

Boot Camps
Our MBA program also features intensive weekend boot camp sessions mentored by industry experts from across the world and India to provide immense exposure to students on emerging global trends and practices.

Projects
As part of their coursework, students are required to take up: 8 boot camps, 8 live industry projects, and 2 school projects.

Team.i - School of New

School Of New

team.i, The Entertainment & Media Institute is a premier Business School located in the heart of Bangalore. We offer “Generation next”, career based, Degrees and Diplomas in the verticals of Event Management, Public Relations, Advertising, Sports Management, Digital Marketing & Integrated Marketing Communications

About us

team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.

team.i has been nurturing and developing highly talented, industry-specific personnel successfully for the past decade. During this time, we have become pioneers and an authority on education in the field of non traditional arts.

We follow a fundamental Model – "FOR, BY and OF" the Industry

We leverage our proximity, experience and understanding of the industry to envision and implement a structured, qualitative, educational offering that makes our students industry-ready and provide them with extraordinary opportunities and exposure.

What is School of New ?

The School of New is an idea, a philosophy, a thought, a perspective. In fact, it is a way of life where people are empowered to be the change they want to see.

• team.i is an Institution where it’s about doing it now rather than thinking ahead;
• where intuition is the new reasoning;
• where change is the new constant;
• where impossible is the new possible.

At team.i, we believe in recognizing the individual within a team. We believe in empowering those who dare to be different. Blazing the trail for a new sphere of education, our courses are as unique as the individuals we nurture.

To know more about THE EDGE @teami, ACADEMICS@team.i, FACULTY@team.i, PLACEMENTS @team.i, contact us