Mastercraftsman Diploma in Professional Photography and Digital Imaging

Diploma by Shari Academy Mumbai View Contact

Starting from: INR 5,65,000 Per Course (Taxes As Applicable) Request Info

Information

1st.Semester:

Elementary. 16 weeks

PRINCIPLES OF PHOTOGRAPHY

In this fundamental course, students will identify basic photographic tools and their intended purposes, including the proper use of various camera systems, light meters and film selection. Students will analyze photographs to determine their positive and negative attributes and apply these principles to produce their own visually compelling images by employing the correct photographic techniques.

HISTORY OF PHOTOGRAPHY

Students investigate the impact of photography on science, art, and commerce. Particular emphasis is placed on materials, processes and techniques that have played significant roles in the development of the field.

PRINCIPLES OF DESIGN AND COMPOSITION

Basics color principles, including line, shape, hue, texture, form, value and intensity are studied. Students investigate color as seen in black and white and its relationship to composition through harmony and contrast in a variety of formats and media. Students will also learn the usage of classical rules of composition to make a visual statement.

DSLR WORKFLOW

ZONE FIVE

Understanding the secret of exposure control. Learning and exploiting all the tools available for correct exposure. Understanding light and shade. Students will explore light reflectivity in relation to the tonality of the image. This section involves extensive use of the 35mm format using mostly black & white film, introduction to color media.

COLOR MANAGEMENT WORKFLOW
SURVEY OF PHOTOGRAPHY

Students will receive an overview of the photographic industry, including specialty fields available to professional photographers and a history of these fields.

LIGHT SOURCES

In-depth understanding of artificial lights i.e. studio flashlights, halogen, tungsten, etc. understanding color temperature light quality, advantages and problems.

SECRETS OF COLOUR PHOTOGRAPHY

This course focuses on the role of the computer as a necessary tool for the professional photographer. Emphasis is on the development of advanced retouching and manipulation skills as these relate to the use of photographic imagery in two dimensional presentation media

2nd.Semester:

Intermediate 16 weeks
INTRODUCTION TO STUDIO FLASH LIGHTING

Light characteristics and form: Point light source, Reflectors, Wide light sources, Light banks, Umbrellas, soft boxes, honeycombs, snoots, etc. Understanding light direction, throw of light, soft light, contrasty or hard light, the Light cage, etc.

AVAILABLE LIGHT PEOPLE PHOTOGRAPHY
Introduction to Outdoor Fashion and Portrait Lighting using Diffuser, Reflector, Mirror etc., Five portrait lighting outdoor.

PORTRAITURE
Concept of Portrait photography. Tools and requirement: Studio, camera, lenses, film etc.
Basic Portrait lighting: Main light, fill, hair, background light. Light ratio. Studio and/or location photography. Groups and outdoor portraits. Light metering for portraiture.

FASHION
A comprehensive study of advanced traditional and contemporary portrait techniques. Corrective and glamorous make-up. Classical lighting set ups. Fashion lighting set ups. Use of backgrounds. Posing and creative techniques. Designed for students who are considering a major interest in fashion photography.

FASHION PHOTOGRAPHY
This course provides an overview of the fashion photography industry. Students are directed in the proper use of figure posing as it applies to various advertising formats. The theory/practical of collaborative work among a design team will be executed. Features a mock ad campaign shoot demo featuring traditional/contemporary fashion wear.

ADVERTISING [PEOPLE]
Conceptual people photography. The entire process from selection of models, production, pre, post of an advertising shoot. Shooting people at location and on a studio set for an advertising campaign.

EDITORIAL PHOTOGRAPHY
Students will obtain an accurate picture of the field of photojournalism and editorial photography. Emphasis is placed on creativity, content, gathering of information, and layout. Examples of photojournalism will be shown and the students will be required to produce their own renditions of the picture story, magazine covers, and page layouts for all types of print and digital media.

SOFTWARE
In depth hands on training on the practical usage of Digital Imaging software viz. Adobe Photoshop, Genuine fractals, etc. Fundamentals to in-depth working.

DIGITAL FASHION TECHNIQUES
Digital fashion basics to advanced, Portrait basic to Advanced, Practical usage of Digital Imaging in People photography.

3rd Semester:

Advanced 16 weeks

STILL LIFE I

Concept of still life photography. The tools and requirements, studio, camera, lenses, films etc. Texture lighting, lighting for highlights, three-dimensional lighting. Basic tabletop set ups. Critical focusing for edge-to-edge sharpness. Lighting for square, round, spherical, and cylindrical objects. Lighting for artwork/picture copying. Shadow-less product photography and creating color vignettes for backgrounds.

STILL LIFE II
Intensive hands-on practical examples designed to present difficult subjects like transparent objects-glass, reflective and metal objects, different types of jewelry, food, TV /computer monitors, medical photography, macro photography, U.V. light photography etc.

LARGE FORMAT PHOTOGRAPHY
Students will learn the principle and concept of large format photography. They will learn the operation and applications of the view camera, including how to control perspective and maximize the plane of focus.

ZONE SYSTEM
This course explores the control of contrast and tonal reproduction in black and white film through the manipulation of exposure and developing. Students learn how to predict the density levels of negatives under various metering and processing conditions and how to produce prints of excellent quality.

DIGITAL PHOTOGRAPHIC ILLUSTRATION
Practical usage of Digital Imaging in the field of Advertising and editorial photography. Light painting techniques, and advanced digital light painting.

ADVERTISING [STILL LIFE]
Understanding clients'/art-directors' brief. Compression curves, understanding the process involved in transforming a photograph to a printed image. The pre-press to off-set/digital printing process and the requirements of print media. Various exercises will be conducted as a group effort to produce ad campaigns, brochures, newsletter, and point of sale displays, etc.

LOCATION PHOTOGRAPHY
This course explores the special needs of location photography. The planning and logistics of shooting on location are covered areas like transportation, scouting, permits and billing, in addition to lighting and metering in a variety of situations.

COLOR MANAGEMENT AND PHOTO ENHANCEMENT
Advanced color management techniques, Photo retouching, enhancing and optimizing, Displacement mapping, Essential post production techniques will be taught with demo and practical.

4th.Semester: Applied Art

Digital Imaging 16 weeks

SETS/LARGE PRODUCTIONS

Students will learn the process from conceptualization, visualization, design, pre-production, production and shooting of indoor and/or location sets taking into consideration 3D depth and perspective with relation to the lens and format in use. Effective use of continuous, flashlights, and mixed light sources to illuminate large sets. Understanding outdoor production logistics to do with reconnaissance, shooting permits, cost and mode of travel, lodging, boarding, technical on site logistics, etc.

CORPORATE/INDUSTRIAL/ARCHITECTURE

Students explore the nature and function of commercial corporate, industrial and architecture photography. They will examine the cameras and materials necessary in corporate architecture and industrial photography. Annual report photographs with story telling qualities will be stressed.

OPTICAL AND DIGITAL SPECIAL EFFECTS

In this course students will be taught how to use optical photographic tricks and computer aided manipulation to create dramatic and forceful visual imagery. Emphasis will be made for correct and proper utilization of these effects to make a practical and effective visual statement. Introduction to Photo Surrealism.

NATURE and LANDSCAPES

Students learn how to photograph the beauty of nature and its landscapes with an emphasis on natural and available light and the right techniques to bring forth the best image. Field trips, at differing times of the day complete this course. Helps develop images for both fine art and stock.

FINE ART PHOTOGRAPHY

Pictorial imagery, which can be used as photo décor for homes/offices. Indoor/outdoor photography using black & white or color, using various formats to create visually appealing images of practically any subject. The subject can be as varied as landscapes, nature, ruins, artifacts, sunsets, etc.

FOOD PHOTOGRAPHY

In this course students will learn to produce visually appealing food and beverage shots using appropriate props and food styling. Tricks of the trade on how to create condensation, steam, froth, foam, and food color enhancers, etc. will be shown. Students will learn about food habits and customs in relation to geography and culture both in India and abroad.

CURRICULUM PORTFOLIO

An evaluation by students and instructors of projects for the purpose of preparing a professional portfolio. Students and faculty work closely in an effort to bring out the student's individual qualities, strengths and skills.

DIGITAL MARKETING
The student will be taught the various means and media's to market his/her Digital Imaging skills and talents.

PHOTOGRAPHIC ILLUSTRATION
Students investigate how to apply the principles of visual illustration to the fields of advertising and editorial photography. Emphasis is placed on conceptual interpretation of a theme or copy headline in advertising and editorial assignments.

ADVANCED GRAPHIC DESIGN
An in-depth study of the principles and concepts that govern visual communication with the goal of creative problem solving for clients. Emphasis is on publications, annual reports, corporate identity programs, three-dimensional design and packaging. Students combine digital imaging, typography and photography as a design element for commercial application.

5th.Semester:

Professional Portfolio Development

PROFESSIONAL PORTFOLIO CONCLUSION

The Students will have spent nearly 4 month to develop and complete their portfolio so as to present their skills to ad agencies to solicit freelance professional work and/or seek short time internship with established photographers to further specialize in their chosen field of photography.

STUDIO OPERATIONS AND MANAGEMENT
A review of considerations faced by photographers when planning to establish and manage a studio operation. Topics included are studio design, recruitment, appraisal and delegation to a studio staff, negotiating with clients and talent, and management of large productions.

PROFESSIONAL PORTFOLIO DEVELOPMENT
This course is the first phase in the students' development of the exit competence portfolio. Emphasis is on career path identification and skills inventory, and work from previous courses is evaluated for quality and job-search relevance. Work from this course is coordinated with the work in Job Search Skills and Portfolio courses.

BASIC REQUIREMENT

Digital S.L.R. with normal lens, (50mm) or a wide-tele zoom, like 28-80,  80-200, etc., a tripod, a cable shutter release, set of filters and light gels, portable flash, flash syncro cords, mains power cords and guide bulbs for prolinchrom studio flash lights, Hot shoe, Handheld Flash Meter.

Students who complete the course successfully will be awarded the Diploma certificate and will be issued a Shari Professional Photographers Identity card. Both documents will identify you as a Shari qualified professional photographers.

For Indian Citizens only.

Shari Academy

Shari Academy founded in 1991

Image Maker

The advent of digital technology has had the biggest impact in the Art, Science and Business of photography after the invention of color films.

Digital cameras, labs, storage devices, digital manipulation software, etc. have completely and dramatically changed the photography business as the world has known since it began. This synergy between the old and contemporary, results in great images. The impact of visual communication is seen by the innumerable images we see every day in our environment. Photographers are often at the forefront as they document history and social changes.

The resources of these image makers are tapped by virtually all industries and very few people will be unaffected by photographic image capture, in its varied usages and application. The contemporary formally trained image maker is not only a respected self employed professional but also a very well paid artist.
The average monthly salary for photographers in India would be from Rs.7,500/- to Rs.45,000/- and the average professional fee charged by a self employed professional is Rs. 10,000/- to Rs.50,000/- plus per day.
Trends Research Group reported Photography jobs are predicted to rise by 10 to 12 percent through 2012.

So if you have the spark, an ankur, a seed, that the fire of imagination ignites... come to us with your own passion and vision And the process begins... an idea begins to take shape evolving and changing, it is forged and molded and refined... the best thing about this passionate process is that it never ends... wherever your road leads you.

A career that combines creativity with the challenge of business is a lifelong adventure.

Girish Mistry
Dean - Shari Academy

Alok Bhardwaj
Senior Vice-president, Canon India.

Campus Mumbai on seeing the photographic images of The Mastercraftsman Graduates at the Luxoculus 2004:

“The work of the students that I saw during the convocation was just awesome. If I was not told that this was done by students, I would have got confused with works of eminent artists and photographers. Elements of Creativity and remarkable work of photography made the display stand out over so many that I have attended. No wonder, Shari's students get international acclaim. I was actually thinking how best can Canon use some of this work in projecting photography. All the best to the students for their vast career opportunities ahead".

"Canon is very choosy in selecting partners in the photo industry. As leaders in the industry, we feel that photography has to become an integral part of day today life for most of us and a piece of art for some amongst us who are real enthusiasts. After examining all options, we zeroed in for Shari Academy and tied up with them as Canon pro-Centre. We would be using this institute to provide exposure to our customers on photography. As the quality of work, teaching & curriculum in the institute matches some of the best in the world, we feel that our customers will learn the most. Together, we will create photography leadership in India".

Jayesh Mehta
President, Aiptia .

It is a great pleasure to note that Shari Academy, India’s premier Adobe accredited photography institute is completing its 20th years of services to the Nation. The Institute has been doing laudable services in producing professional photographers who are excelling in their profession throughout the length and breadth of our great country. I am proud to send my hearty congratulations to the Founder leader of the Institute Shri Girish Mistry and wish the Institute all the best to cross many more milestones”.

S M Ram Prasad,
Deputy General Manager,
Consumer Products,
Epson.

“Shari Academy has been doing some stellar work in nurturing a growing crop of fine young photographers for several years now. For any youngster keen on making photography a profession this is the go-to place. By providing a solid foundation in the art and science of photography Shari has made a name for itself not just in India but increasingly abroad as well. At Epson we are happy to partner with Shari and its students. Our aim is to introduce the students to the joys of immaculate digital printing with the best possible printing devices in the world”.

Vihang VASA
Owner – Photonics Enterprise.

“Recently I gave lecture and demo at Girish Mistry’s Shari Academy. It was matter of pride and honor for me.

Way back in year 1992, when I was in SSC, I had gone to Girish Mistry’s Shari Academy for admission with my father.

I was quite young and nervous. But Girish was kind. He asked me one question. “Do you know how to load the film in camera?” Yes I said – first check that there is no film in the camera, and then load the film in the camera under the shade. Etc.

He was satisfied and took me in. That was beginning of my career in photo industry. Initially I started as an amateur commercial photographer and then went into photo trading.

During all these years I worked with many celebrity photographers and traders and leading photo companies and came a long way from my modest beginning.

But my association with Girish Mistry’s Shari Academy continued and he always supported me.

At Girish Mistry’s Shari Academy, I not only learned photography but administration, business, finance, computer, human relationship, leadership and to understand photo industry etc.

This knowledge has immensely helped me grow and become one of the most successful photo traders of high-end photo equipment in the country.

I have visited many photo schools and met many photographers both in Indian and abroad and can say that Girish and his Shari Academy is absolutely of international class comparable with best in USA, UK and Europe

Mr. Sandeep Mehrotra,
Business Head, Adobe Systems India.

India's first Adobe Authorised Training Center. Adobe has always worked with the best in the business.

For a while now we have been tracking institutes capable of the AATC accreditation.

The Shari Academy has been an institute of high repute for many years and has produced some of the best names in the business.

The accreditation was conferred on Shari Academy as their training methods, their functioning and their courses are of international class and they met all the essential requirements and norms as prescribed by the Adobe Systems Worldwide including having an Adobe Certified Instructor

Mukul Kashyap,
India Sales and Marketing Manager.

“Manfrotto have been in India and one of our key strategy has been to impart knowledge to budding talent , hobbyist , amateurs and practicing photographers. Across India, we choose a handful of schools for imparting product awareness and knowledge about our products. Shari Academy has been a preferred choice year on year for Manfrotto. It has been a 2 sided association. We get to hear what preferences India has for photo categories and with Shari, we share and hand over some of the best equipment we have for use amongst the students, all for a single aim- A stunning picture !

Our bond over the years has only strengthened, thanks to a commitment from an equally capable partner like Shari Academy”.

Mr. Greg Gorman,
( A celebrity Photographer, A Legend who has defined the art of personality photographer and who has shot portraits of Hollywood actors to advertising campaigns and fine art.)

“Congratulations on all your work. The site is very impressive. The students work is very impressive, they are lucky to have a school dedicated only to photography in Mumbai as it is quite rare even in the USA and EUROPE too.”

Mr. John Cosgrove,
Trainer, Epson Print Academy.

Campus Mumbai on seeing the photographic images of The Mastercraftsman Graduates at the Luxoculus 2004:

“The exhibition was beautiful, I was really surprised at the quality of work the young photographers showcased. I was looking at a professional exhibition in Singapore a couple of weeks ago and I was very disappointed with what I saw, and then I see this, and these are young guys with only 2 years of training and churning out extremely high quality work, made me think I am in the wrong country, Mumbai seems to be the place for photography and films and fashion, now I am going back and telling everyone about this academy.”

Photographers and students mainly prefer to work and learn in Mumbai and similar metros which have advertising agencies, publishing and newspaper media houses, fashion houses and designers, bollywood, fine art, etc.