Advanced Certification in Internet Marketing

Certificate by TGC Animation & Multimedia Delhi NCR, New Delhi View Contact

Request Info

In this competitive world of online business a sound knowledge of SEO (Search Engine Optimization) gives companies a definite edge over its rivals. No wonder that SEO training is highly respected for delivering quantifiable benefits to any online business with ROI (return on investment). Any service which is so highly useful is bound to have a large fan following. This is exactly the case with SEO as more and more people want to know its entire process as it guarantees a very fruitful career.

TGC has developed a training module with curriculum which includes every single aspect of SEO. Curriculum is so exhaustive that once a candidate goes through it thoroughly he becomes extremely efficient in handling any scale of SEO operations in any organization.

Entire curriculum is divided into various chapters with every chapter further divided into several sections. This allows the students to understand SEO operations completely. The topics included in the curriculum of TGC are discussed below.

Programme outcome:

• SEO On-Site Optimization

• SEO Off-Site Optimization

• Advanced SEO Techniques

Programme Outline:
Programme is being divided in 3 modules & Portfolio Design (details are as follows)

Normal Track
Course Duration: 3 months
Schedule: 2 Hours/ 5 Days a week

Fast Track
Course Duration: 1 month
Schedule: 4 Hours/ 5 Days a week

Module1. Overview of SEO

• Search Engines and Directories

• Important Search Engines and Directories

• Key Audiences for Your Site

• The Definition of Search Engine Compatibility

• So What is Search Engine Optimization?

• Web Site Elements Impacting Search Compatibility

• How Search Engines Index Pages

• How Search Engines Rank Pages

• Web Site Relevancy Factors

Module2. Site Architecture

• What is Site Architecture?

• What is Search Engine Compatible Site Architecture?

• Elements of Site Architecture That Impact Search Ranking

• Domain

• Directory Structure

• File Naming

• Page File Extensions

• Navigation Menus

• Heading Tags

• Robots META Tag

• Robots Exclusion Protocol (Robots.txt File)

• Error Trapping

• Site Maps

• Benefits of Search Engine Compatible Site Architecture

Module3. On Page Optimization

• Keyword-Rich Body Text

• Text Heavy Home Page

• SEO Copy writing

• Heading Tags

• Build Your Copy Around Your Keywords

• Text Links

• Advantages of Text Links

• Navigation Menus

• Link Title Attributes

• What is Dynamic Content?

• How Dynamic Content Impacts Search Engine Compatibility

• Optimization for Dynamic Web Sites

Module4. Off page Optimization

• Search Engine and Directory Submission

• Article Creation and Submission

• Blog Creation And Submission

• Social Bookmarking

• Video Posting

• Forum Posting

• Overview of all the above sessions

• SEO & Web Design

• Text Content & Dynamic Content

• Link Popularity

Module5. Measuring SEO ROI

• Does SEO Truly Deliver ROI?

• Measuring SEO Success

• Track your site’s search engine rankings.

• Track the amount of traffic your site is receiving.

• Track the number of returning visitors to your site.

• Track the number of sales / conversions your site receives.

• Track the link popularity of your site.

Module6. SEO Tools

• Google Webmaster Tool

• Google Analytics

• Google Keyword Reserach Tool

• Keyword discovery Tool

I. Session One: Introduction

• Media – The evolution.

  • The move from traditional to social

  • The Social Media Revolution

• Social Media – Branding, Selling, Marketing and Public Relations

  • How to make social media work for you?

  • What all can you use it for?

• Overview of platforms

  • Facebook – 5th largest nation in the World

  • How Twitter is changing the world

  • Why LinkedIn, YouTube and other platforms matter

II. Session Two: Facebook - How to do it?

• Getting started with Facebook

  • Case study 1 : Showcasing optimum use of Facebook by three brands from diverse backgrounds

  • How to create pages?

  • How to drive traffic to pages?

  • Applications on Facebook/FBML/Iframes

• Facebook content management

  • Starting off

  • How to source content for your campaign?

  • Frequency of updates, timing, tonality

  • A small mistake can lead to big repercussions

    • How to avoid them?

    • Tools to be used

  • How to connect current topics with your content

III. Session Three: Facebook - How to promote, measure?

• Facebook Advertisement and Marketing

  • FB ads – CTC/CPM and more

  • Targeting right – geography, age, interests

  • Setting the right bid to ensure maximum visibility

  • Tracking your advertisements

• Facebook Insights

  • Tracking the progress of your page – Active users, fan base increase, media consumption and more

  • Key factors of tracking that define success

  • Feedback from insights for creating right strategy

IV. Session Four: Twitter

• Why is the World tweeting?

  • Twitter and its phenomenal growth across the World

  • How has tweeting played a role in spreading news far and wide and faster than any other medium

  • How are brands using it?

  • Indian brands on twitter

• Twitter terminologies?

  • Follow/ Mention/ Retweets/ Hash Tags/ Blocking

  • What to tweet about?

  • Framing a perfect tweet

  • Using URL shorteners

• Twitter clients (PC/Phone/BlackBerry)

  • Tweetdeck

  • Hootsuite

  • Snaptu

  • Some more

V. Session Five: Twitter

• Twitter Applications

  • Twitpic/Plixi

  • We Follow

  • Monitter

  • Twitaholic

  • Twitstra

  • Who.unfollowed.me

• Tracking Twitter

  • Klout

  • Twitter Counter

  • Twitalyzer

  • Twitter grader

  • Tweet stats

• Case Studies

  • Leveraging twitter for success

  • How twitter has led to maligning trust of brands

  • Individuals – Successes/failures

VI. Session Six: LinkedIn

• The Business Network

  • How is LinkedIn changing the way companies hire across the World?

  • How has business changed after LinkedIn gained prominence?

  • What all do people use LinkedIn for?

• Creating effective profiles

  • Making an impact with your personal profile

  • Describing your role to make it look most professional

  • Recommendations

  • Profiles for your company

• Groups

  • Which groups to join?

  • When to lead a conversation?

  • Which discussions should you participate in?

  • Tonality - What to say? 

• Job Hunting through LinkedIn

  • Where to look for jobs on LinkedIn?

  • How to get in touch with prospective employees?

  • How to crack that job interview online

VII. Session Seven: Blogs

• Why, what and how of Blogging?

  • Why are blogs so important?

  • How does blogging lead to the big difference?

  • What do you blog about?

• Platforms to blog

  • Blogspot

  • Wordpress

  • Tumblr

  • Posterous

  • Some more

• Driving traffic to your blogs

  • Keywords

  • Choosing topics

  • SEO and Blogs

  • SMO and Blogs

VIII. Session Eight: Video and Presentation sharing (YouTube, Slideshare,more)

• How important can videos become in a campaign

  • Case Studies

  • How are Indian brands using YouTube

  • When do videos work?

• YouTube

  • Creating your customized channel

  • Importance of tags, titles and descriptions

  • How to make videos viral

  • Integrating videos with other platforms to help brand grow

• Presentation sharing and how it is helping businesses

  • Slideshare and what it is doing for businesses

  • What to share while you share

  • Content Design ratio

  • Key differences while making regular presentations and ones that you share online

IX. Session Nine: Project

• Devising your Strategy

  • Choosing a hypothetical/real business

  • Choosing the platforms to promote the same

  • Deriving Vision/Mission for the same

• Developing and promoting framework

  • Creating profiles on all platforms

  • Adding all relevant details to the same

  • Kicking off campaign

• Review and Track

  • When and how to review

  • What all to track

  • How to ensure constancy of the program

Introduction to Search Engine Marketing

• Definition of important terms

• What is search marketing?

• What is search engine marketing?

• History of search engine

• Types of search engines

• Basic concepts in search engine marketing

• Why SEM is important for your website

• Define traffic, links, link-back, track-back, etc.

An Overview of PPC Marketing

• Pay Per Click Search Engines

• Key Elements of a Successful PPC Campaign

• Regional and Niche Market Targeting

• Building Effective PPC Ads

• Successful PPC Bidding Strategies

• How to Create Killer Landing Pages

• Click Fraud & Anti-Competitive Practices

• Landing Page Testing

• Monitoring and Tweaking Your Campaigns

Pay Per Click Advertising

• How does it work

• Different PPC services

• Tips and techniques

• Planning a campaign

• Keywords

• Pros and cons

• Paid Inclusion

• How to do it

Google AdSense

• Maximize revenue from your online content

Measuring Success and ROI

• How to track traffic

• Different services you can use to track traffic

• How to read website stats

A person who undergoes training in all the above mentioned topics masters the entire process of SEO and undoubtedly becomes an asset for any organization which is active into online marketing. The curriculum at TGC is also subjected to regular revisions so that the course is in sync with changing market scenario. This gives the SEO training of TGC a decisive edge over its rivals and establishes it firmly on top of the popularity chart of students who want to undergo SEO training.

TGC Animation & Multimedia

Total Graphics Classes (TGC) - is a sincere attempt on part of a few committed professionals in the field of Animation & Digital Art Media. It is our endeavor to turn out self-driven, top class professionals in this field who derive utmost satisfaction from challenges at work and deadlines. This industry focus sets us apart from others in this field and if, we may say so, is also one of our competitive advantages.

TGC, an ISO 9001:2008 company, incorporated as digital design institute since 2000. For the last 13 years we have produced more than 12,000 hardcore skilled designers most of them are working with some of the most renowned animation studios, multimedia houses, e-learning companies, national dailies, & web design firms etc.

TGC is tied up with UGC approved Mahatma Gandhi University, Punjab Technical University & Manomanian Sundernar University to provide Degree programmes to its students in Multimedia and Animation art. A no. of students have been benefitted with this collaboration and pursuing degree courses on a reasonable fee.

At TGC, we innovate design study by giving an apt environment i.e. full of daily regular sessions, project works, assignments, environmental study, group discussions, celebrating design events, contest and excursion trips. Unified method of teaching also include, updating students through various workshops, symposiums & design shows.

We also have received continuous and beaming inspiration from the solid experience of our directors who are always a driving force to inspire the team of trainers & co-ordinater staff. Currently we have more than 10 centers based in Delhi/NCR, Gwalior, Chennai,  Trichy, Pondicherry.

TGC has diversified its training programmes around the digital art media, thereby students has a choice to enroll a course ranging from 3 months to 3 years and can customized their course curriculum according to their own requirements.