Mass Media Research & Planning Course
by AAFT (Asian Academy of Film & Television)New Delhi, Delhi NCR, Mumbai, Kolkata |
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| Medium of instruction: | English |
Research in any field including mass communication, is a collective human endeavor to discover the truth. Research is a never ending attempt to make the world a better place to live in. Mass communication research helps in understanding basic human relationship through sharing of ideas, opinion and experience.
Media professionals have to take instant decisions which should be informed ones and therefore, they need to be involved in research. The mass media research may seek answer to such question as to what are the advertisements that readers read most often in newspapers? What are the elements of a successful magazine cover page? What type of format a radio news and current affairs should adopt? Why a current TV serial is is not performing as well as expected? And so on. In other words, the mass media researcher has to find out among other things what the people would like to read, listen or view. Research finding and recommendations are used to make credible media products for the audience. Media decision makers too use the finding of the mass media researchers to verify or refute gut feelings or intuition. Especially when they make decisions that involves large sum of money. An important thing for a mass media researcher, however, is to find out the best way to investigate the never ending questions and problems in this field.
Graduates of a recognized Indian or foreign university interested in learning mass media research methods in a systematic manner, may enroll themselves in this course of study. The courseware for the media research and planning has been designed to equip the students to handle the applied aspects of media research on various issues.
Syllabus
Syllabus Communication
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Evolution and Development
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Elements
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Sources
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Models
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Methods
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Two Step Theory
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Leaders and Legitimizes
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Agenda Setting
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Communication Barriers
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Feedback and Feed forward
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Social communication
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Media and Social Change
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Organization Communication
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Nature
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Network
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Communication Behavior
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Innovation in Organization
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Practical exercises.
Communication Resarch
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Approaches
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Empirical
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Behavioral
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Methods
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Quantitative
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Qualitative
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Design
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Hypothesis
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Questionnaire
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Sampling
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Data collection, Management and Analysis
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Applied Communication Research
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Television
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Mood induction effects of news program
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Impact of social identity attachment of journalist on news selection and production
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Bias in reporting and response
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Advertising effects on child’s cognitive formation
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Cartoon TV and character formation
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Radio
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Audience Research
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Exploratory audience research
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Impact studies
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Response studies
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Film
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Effects of sex and violence in movies
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Perception impact of double meaning dialogues
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Identification with positive characters
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Personality effect on character perception
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New Media: Interactivity and Impression Formation
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Cognitive response to animation
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Emotional response to accidental exposure to undesirable material in search engines
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Internet: addiction and dependency
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Computer usage and social isolation
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Computer usage and personal space
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Media Response
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Citizen Nationalism
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Psychological effect of media context, from and technology
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Virtual versus actual truth
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Media and self image
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Media and context perception
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Credibility crisis
AAFT offer courses in various fields of film and TV industry ranging from production, direction, video and audio editing, acting etc. We cover the minute details of each trade with the help renowned professionals from the respective fields.
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
3 Months |
All Venues | Not Specified | Price On Request |
New Delhi, Noida (Studio):- Marwah Studios Complex -1, An Island Of Excellence Film City Sector-16A Noida, New Delhi - 201301, Delhi, India
Delhi NCR, Noida (Branch):- Plot A-2 , Sector 125 Noida, Delhi NCR - 201303, Delhi, India
Mumbai, Andheri West (Branch):- Marwah Studios Resource Center - 1 Level 3, Neo Vikram New Link Road Andheri West, Mumbai - 400058, Maharashtra, India
Kolkata, 71 Park Street (Branch):- Marwah Studios Resource Center - II Center Park Plaza 71 Park Street, Kolkata - 700016, West Bengal, India
New Delhi, Noida (Branch):- FC-14/15, Film City, Sector-16A Noida, New Delhi, Delhi, India
AAFT (Asian Academy of Film & Television)
We have always believed that a film school should take a holistic and realistic approach in its teaching. By holistic we mean that film school training should not be limited to only classrooms and lectures on theories and techniques. Therefore, at AAFT we have adopted a comprehensive training method with equal importance on the practical training of film making and acting.
Believing that training and skill building are quite essential in the field of visual media, Asian Academy of Film & TV, has been imparting education and training in the art & craft of film making in television presentation since 1993.
The academy was planned as an alternative to formal film schools and has since come a long way making a unique place for itself amongst the best global centers of education of its kind. Growing to be certified as the first ISO 9001:2000 film school in this part of the world in less than a decade since its inception, the Academy was also approved as an international level training center by the 125 year old City & Guilds of the United Kingdom in the year 2002.
Students with varied background, experience and culture are selected for admission to the academy for their talent and enthusiasm. Although students spend most of their time on the projects, the education and training imparted at AAFT is more than just a craft model.
Education and training for various courses are provided by expert media practitioners supplemented by visiting guest lecturers who are leading exponents of their specialized skills in the practical craft of film & television production.
The Academy has also done pioneering work of generating training a world class material in the form of books and video recordings on the various techniques of film and television production both for the benefit of its students and the practicing film and television professionals. The Documentation Center of the academy has produced a number of books on the art & screen presentation.
The academy is affiliated to the International Film & Television Research Center which aims at raising professional standards of films and television presentations. Film and Television personalities from all over the world are often the guest of the Research Center. AAFT is also affiliated to International Film & Television club.
Festivals of Israel, Japanese, Croatian, Norwegian and Russian films have already been organized by the Club in the past. Students of the academy greatly benefit from the activities of both these organizations.
