Post Graduate Program in Healthcare Management
by We School (Welingkar Institute of Management)Mumbai, Bangalore, New Delhi |
Category: PGP in Healthcare Management | Health Care & Hospital Management | Medical
| Eligibility: (Pre-requisites) | MBBS / BDS / BEMS / BAMS / BHMS/ BPharma/ B.PT(Physiotherapy) / B.OT (Occupational therapy) with 1-2 years Experience and with a minimum of 50% marks at their graduation (Fresher may also apply) Biomedical Engineers / BSc / B.Com / BA. / BMM - with 1-2 years experience in the Health Care Industry with a minimum of 50% marks at their graduation level. General Nursing and Midwifery (GNM) diploma graduates would be eligible only if the candidate has minimum of 50% marks in their diploma and with a continuous experience of minimum 5 years in Health Care Industry. The experience must be in the immediate years preceding the year of program commencement and must be in employment while applying for the program. |
| Medium of instruction: | English |
In terms of the growth rate, the healthcare industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement. Till date, approximately 12% of the scope offered by the health care industry in India has been tapped. The health care industry in India is reckoned to be the engine of the economy in the years to come. Growing at an envious rate of 15% every year, the health care industry in India is estimated to be a $40 million by 2012.
Expenses incurred by the Indian Government on health care are the highest amongst developing countries. India's expenses on health care sector comprise 5.25% of the GDP. Chances are that the health care market could experience a hike and attain a figure ranging between $53 to $73 billion five years from now. This in turn will reflect an increase in the gross domestic product to 6.2% GDP. The health care industry in India earns revenues accounting for 5.2% of gross domestic product.
Employment opportunities are provided to as many as 4 million people in the health care segment or other related sectors catering to the health care industry in India in some way or the other. Owing to the vast differences in medical expenses in western countries and that of India, India has become one of the favorites for health care treatments. Due to the progressive nature of the health care sector in India, several foreign companies are intending to invest in the country.
Existing health care organizations are expanding by opening hospitals in new service areas and new organizations are entering with state of art equipment, latest technology and marketing strategies.
Consequently, competition in the health care sector is on the rise. Hitherto available options were limited to health care consumers. But they have now more and better options. Added to this, increased incomes and awareness levels are driving the costumers to seek quality health care.
The providers in turn need to be more innovative in their approach and offer quality services at competitive prices. They are therefore increasingly confronted with the challenges to ensure cost effective quality care at affordable prices. All this necessitates a specially trained cadre of professional management graduates in health care
Until recently doctors without any professional training in management were managing the hospitals. This was not only tough but made it difficult to devote time for their patients. Thanks to rapid corporatisation, a lot of medical graduates are taking up further specialization in hospital administration. Even non-medical professionals are increasingly taking the mantle of hospital administration. Even the government is veering round to the view that public hospitals also need to be run professionally. Hence there is a strong need for offering a course in Health Care Management.
It is evident that there is a wide gap between supply and demand for trained health care managers/ administrators to work for hospitals, pharmaceutical companies, health insurance and third party administrators and other health care provider organizations. There are bright opportunities even in the government sector. The National Rural Health Mission (NRHM) envisages appointment of health care administrators. The demand for health care professionals is envisaged to increase manifold in the years to come with more and more hospitals expected to come up in semi urban and rural areas.
In current times, the average age of the workforce in any hospital right from the middle-level management to a senior level is 29-35 years of age, all handling pivotal and mammoth responsibilities. The entire administrative structure is turning over a new leaf wherein the human resources departments are on a spree of hiring individuals between the age of 28-32 at middle-level posts to inject the much-needed innovation, energy and vigour to the pulse of their organization. There is a strong conviction that it is this GenX which will take healthcare to its next level. Moreover, this vibrant young lot is also equally eager to cash in on the boom in healthcare.
From the Group Director's Desk
As lndia continues its march forward and crosses new frontiers, innovation has taken the center stage. But then, many of today's systems are so extensive and complex that opportunities available are beyond the capacity of an individual or organizations working in isolation. Obviously, there is a great deal of attraction in assembling people, who understand all the various aspects of a situation to invent and innovate together
WeSchool has consistently worked towards harnessing the power of meaningful combinations viz. E-Business, Agri-Business, Business Design and Innovation to name a few.
With the healthcare sector growing at the pace it is, scalability in services, trained manpower in administrative and allied support areas, managing of finances, logistics and most importantly expectation and experience management are going to pose several challenges. This will call for a large pool of persons with the domain expertise of the healthcare industry combined with the administrative and management principles offered in a management program.
We believe that a combination program In the Healthcare sector can help serve the community while offering career opportunities.
With the support of leading persons from the Healthcare field we have designed a 11 month Post Graduate Program in Healthcare Management. This program caters to healthcare professionals like Doctors, Pharma graduates and individuals with a passion to make a difference to this industry. We believe that the program curriculum will address some of the burning challenges in the healthcare sector.
I look forward to having young and enthusiastic individuals to use this program to make a difference in the Healthcare sector and become a part of our progressive thinking.
About Healthcare Management Program
The healthcare sector is reckoned to be the engine of the Indian economy in the years to come. Presently a 75000 cr. industry, healthcare is rapidly growing at an envious rate of 15%. And is estimated to be a mammoth US$40 million industry by 201 2. However, there's still a wide gap between supply and demand for trained healthcare professionals. With the increasing number of healthcare entities such as - lifestyle clinics, e-health ventures, emergency medicine units, the demand for trained professionals is envisaged to increase in manifolds. At WeSchool, we strongly believe that the onus lies on the academia to provide verticals with the necessary intellectual capital. We've done so time and again in the past in areas such as Retail, Commodity Trading, Design and Innovation and Agribusiness Management. Our specialized Program in Healthcare Management is yet another step in this endeavor. This well thought out program bridges the capabilities required to use and apply management principles in people management, finance, operations, communication and other areas to the Healthcare sector. We invite aspirants to make the most of this program and benefit greatly from this promising industry.
Program Overview
In India, healthcare is delivered through both the public sector and private sector. The public healthcare system consists of healthcare facilities run by the central and state government, which provide services free of cost or at subsidized rates to low income groups in rural and urban areas. With the Indian economy enjoying a steady growth, the healthcare industry too is expected to benefit greatly. Attracted by the advantages such as lower costs of production and skilled workforce that India offers, companies abroad are looking forward to set up research and development, as well as production centers here.
The Present Market
Expenses incurred by the Indian Government on healthcare are the highest amongst developing countries. India's spends 5.25% of its GDP on Healthcare. Chances are that the healthcare market could experience a hike and attain a figure ranging between $53 to $73 billion five years from now. This in turn will reflect an increase of 6.2% in the GDP.
Until recently, doctors without any professional training in management were assigned managerial roles. Besides being a difficult task, doctors barely managed to devote time to their patients. Thanks to the rapid corporatization, a lot of medical graduates are taking up further specialization in hospital administration. Even non-medical professionals are increasingly taking up the mantle of hospital administration. The government too is veering around to the view that public hospitals also need to be run professionally. Hence there is a strong need for a course in Healthcare Management.
It is evident that there is a wide gap between supply and demand for trained healthcare managers / administrators to work for hospitals, pharmaceutical companies, health insurance and third party administrators and other healthcare organizations. There are bright opportunities even in the government sector. The National Rural Health Mission (NRHM) looks forward to appoint healthcare administrators. The demand for healthcare professionals is envisaged to increase in manifolds in the years to come with more and more hospitals expected to increase in semi-urban and rural areas.
In India, there are 189 institutes offering healthcare related programs. Aspirants here can choose from 2139 healthcare courses.
In USA, there are 360 institutes offering healthcare programs. Aspirants here can choose from 6937 healthcare courses.
In Europe, there are 118 institutes offering healthcare programs. Aspirants here can choose from 19025 healthcare courses.
In Australia, there are 51 institutes offering healthcare related programs. Aspirants here can choose from 6933 healthcare courses.
Areas of Opportunity
Our analysis here tries to highlight various 'pockets of opportunity' within the lndian healthcare sector:
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Medical Infrastructure
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Tele-medicine
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Medical Equipment
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Medical Textiles
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Health Insurance
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Clinical Trials
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Health Services Outsourcing
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Medical Value Trave
What does a program in Healthcare Management prepare you for?
A management graduate who studies only general functional areas such as marketing, production, finance will need to develop an appreciation of the healthcare domain to contribute meaningfully to this sector. Similarly a health science professional lacks knowledge and application of management principles. The Healthcare program bridges the capabilities required to use and apply management principles in people management, finance, operation, communication and other areas to the Healthcare Sector.
A specialized program in healthcare ensures that participants are
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able to understand management principles & practices,
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functional elements of management, business environment & its influence on organizations in the Indian context
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prepare & implement business plans
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develop human relationship skills
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to provide theoretical and practical knowledge of Healthcare services, Hospital Organization - Operation & planning address healthcare issues specific to the Indian context with exposure to real life cases/technical know-how in the healthcare
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services sector & to give the student a starting edge in the healthcare industry.
Career Opportunities that can open up for a person trained in Healthcare Management
It is not only hospitals which require management professionals. A whole lot of specialized exist in the following sectors:
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lifestyle clinics
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emergency medicine units
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pharmaceutical firms
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hospital information systems
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e-health ventures
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Credit rating firms
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NGOs and Health Insurance now require trained manpower
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Specialized in hospital administration.
The industry too is upbeat with the availability of efficient manpower to handle managerial tasks in healthcare services.
Grading of healthcare institutions is another area with lot of excitement and challenges for healthcare managers and they can learn newer concepts here. Rating agencies like CRISIL and ICRA have absorbed many freshers in the recent past as healthcare consultants. Doctors and administrators/managers form a crucial link in Third Party Administrative (TPA) operations. They can be assigned tasks like gate keeping functions, claim audit - technical evaluations, claim investigations, etc. To bridge the huge demand-supply gap in the professional management segment, experts feel that more teaching facilities should be set up.
Eligibility
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MBBS / BDS / BEMS / BAMS / BHMS/ BPharma/ B.PT(Physiotherapy) / B.OT (Occupational therapy) with 1-2 years Experience and with a minimum of 50% marks at their graduation (Fresher may also apply)
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Biomedical Engineers / BSc / B.Com / BA. / BMM - with 1-2 years experience in the Health Care Industry with a minimum of 50% marks at their graduation level.
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General Nursing and Midwifery (GNM) diploma graduates would be eligible only if the candidate has minimum of 50% marks in their diploma and with a continuous experience of minimum 5 years in Health Care Industry. The experience must be in the immediate years preceding the year of program commencement and must be in employment while applying for the program.
On successful completion of this program, the candidate will be conferred with the "Post Graduate Program in Health Care Management" Certificate.
Program Structure
|
Semester - I |
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Essentials of Healthcare Administration |
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Planning & Designing of Healthcare Facilities |
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Cost Accounting + Financial Accounting |
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Health Economics |
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Hospital Operations |
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HR - Organization Behavior & Organization Design |
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IT in Healthcare |
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Research Methodology & Biostatistics |
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Semester - II |
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Marketing Management in Healthcare |
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HR - Personnel Mgmt & IR Issues |
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Financial Mgmt + Mgmt Accounting |
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Overview of Public Health and Disease Epidemiology |
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Health Insurance (*) |
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Quality Management in Healthcare |
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Legal Aspects of Healthcare |
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Strategic Management & Management Control (*) |
(*) New modules included w.e.f. 2012-2013 batch
Fees
Rs.1.60 lakh /*- plus taxes as applicable (*subject to change).
Lecture Timings
Lecture will be conducted on Saturdays and Sundays, between 9am - 4pm
(depending on course requirements)
Duration
11 months
Members of the Advisory Board
Dr. Mrs.Snehlata Deshmukh - Ex Vice – Chancellor- Mumbai University
Dr. Mrs. Nilima Kshirsagar – Ex-Dean K.E.M. Hospital – Mumbai
Dr. Rajendra Badwe – Director Tata Memorial Cancer Hospital – Mumbai
Dr. Shakti Gupta – Head – AIIMS – Delhi
Mr. Pramod Lele – Coo Hinduja Hospitals – Mumbai
Mr. Vishal Bali – CEO – Wockhardt Hospitals – Bangalore
Mr. Ranjit Shahani - MD- Novartis – Mumbai
Dr. Pradeep Rane - Regional Medical Director Sanofi Aventis, Asia Pacific
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
11 Months |
All Venues | Not Specified |
INR 1,60,000 Per Course (Taxes As Applicable) |
| Price Notes: Fees : Rs.1.60 lakh /- plus taxes as applicable (subject to change). | ||||
Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India
New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India
Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India
We School (Welingkar Institute of Management)
Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.
With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.
WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.
Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.
At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.
WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.
