Public Relations and Advertising ( PR and Advertising ) - 1 Year Program

Public Relations and Advertising ( PR and Advertising )

Public relations and Advertising (PR and Advertising) is the practice of managing and the flow of information between an organization and its public. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.

Unit I

1. Nature and definition of public relations

2. Evolution and development of public relations

Unit II

1. Training for public relations

2. Gauging public opinion towards public relations

Unit III

1. Public relations (PR) for government

2. Public relations (PR) for public sector

3. Public relations (PR) for private sector

4. Communication with rural community

Unit IV

1. Press as a public relations medium

2. Public relations through journals and publications

3. Broadcasting as a public relations medium

4. Public relations though audio-visual media

5. Other public relations media

Unit V

1. Defining public relations problems

2. Planning and programming

3. Taking action and communicating

4. Evaluating the program

5. Crisis management

Specialization: Advertising

Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends Advertising Industry has shown rapid growth in the last decade.

Unit I

1. Introduction to advertising

2. Advertising and society

3. Advertising and the Marketing process

Unit II

1. Understanding consumer behavior

2. Account planning and research

3. How advertising works

4. Strategic planning

Unit III

1. Media planning and buying

2. The advertising business

3. Role of advertising in National economy

4. Corporate Advertising

Unit IV

1. Advertising Research

2. Media Research

3. Products, brands and advertising

Unit V

1. Advertising message

2. Media vehicles

3. Other promotional media and methods

Career Options

Private advertising agencies, advertising department in private or public sector companies in advertising sections of newspapers, journals, magazines Commercial section of radio or television market research organizations etc. One can also do freelancing.