Design Management (2 Year Program)

Design Management

Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-) processes. It is a long-continuous comprehensive activity on all levels of business performance. Design Management acts in the interface of management and design and functions as link between the platforms of technology, design, design thinking, management and marketing at internal and external interfaces of the enterprise

Design Management Course includes with specializations offered in Fashion Designing Retailing and Visual Merchandising / Real Estate and Retail Space Management, which makes you the obvious choice to handle fashion, brands, events, Design Marketing, malls or even that exclusive lifestyle space.

For the first time ever this specially envisaged course Design Management Course covers exclusive market/employment savvy topics like the following: -

• Retail Revolution in India

• Franchise Management and operations

• International Brands in India

• Fashion Marketing and Events

• Mall Management

• Scope of Multiplexes

• Managing Multiplexes

• Lifestyle Space Design Management.

The course curriculum is designed by the leading experts of the industry keeping in view the latest trends and requirements of the market. At the end of this course, you would be able to critically analyze retail and real estate strategy, the process and the environment, within which it operates, and the institutions and functions that are performed. You would also be able to make an effective oral presentation

Why choose a course in Design Management?

The Indian retail market is evolving rapidly. It is palpable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at breakneck speed. It is amicable to all that fashion is a vital part of both the Retail Industry as well as the Brands. Massive spread-out of the over 5000 malls, hypermarkets and supermarkets throughout the country, even in non-metro cities, the major issue will be the manpower requirement to manage the fast growing retail and real estate industry!!!

Mergers and acquisitions are letting huge brands participate in the local market. Many international brands such as Hugo Boss, GAP, United Colors of Benetton, Levi's, Nike, Aldo, Pepe, Adidas, and others have entered into the Indian market adding to the boom in the luxury retail sector. Walmart, Carrefour, Reliance Stores coming up need people to manage space.

With fashion retail space all set to debut big time in India, who would not like to work with a Gucci or an Armani!!

With malls, more specifically luxury/fashion malls making their presence felt, a deluge of international lifestyle brands is set to descend on India.

According to a recent survey, high net worth individual households in India stand at 1.6 million, growing at around 14-15% annually. And with the luxury market pegged at Rs 64,000 crore, the going is only getting better.

Fashion has led the retail industry boom and it has sustained its dominance in every malls, markets and stores. The real estate sector is consequently growing at a faster pace to match the need of the retail sector. The number required is whooping 80lacs to 1.2crore by 2010 and the Design Management professionals would be the answer to this industry requirement!!!

2 yrs program in DESIGN MANAGEMENT

SPECIALIZATION

Fashion Retailing and Visual Merchandising

Or

Real Estate and Retail Space Management

FIRST YEAR

• Principles of Design Management

• Retail Revolution in India

• Business Communication

• Marketing and Sales Management

• Advertising and Public Relations

• Project Handling

• Human Resource Management

• Franchise Management and Operations

SECOND YEAR

• Brand Promotions and Management

• Introduction to Malls

• Customer Relationship Management

• Supply Chain Management

SPECIALIZATION

Fashion Retailing and Visual Merchandising

• Fashion Retailing

• Visual Merchandising

• International Brands in India

• Fashion Marketing and Events

OR

Real Estate and Retail Space Management

• Real Estate Management

• Mall Management

• Scope of Multiplexes and Managing Multiplexes

• Lifestyle Space Design Management