Merchandising Course

Merchandising

What is Merchandising?

It's as simple as taking the product (or merchandise) from a company, and selling it to the customer. To make sure that the Merchandising actually sells, companies take great pains to make sure their products are visible in stores and presented in an appealing fashion.

Merchandiser

The merchandiser coordinates with the design team to effectively present the product or product line. He or she develops colors and specifications, and performs market research to determine the most effective ways to sell and promote the product.

This person needs strong communication and negotiation skills and visual and analytical abilities. He or she also needs to be a creative and innovative thinker.

There are 2 types of merchandisers in export houses - Buyer and Production Merchandising. Buyer merchandisers act as a link between the buyer and the manufacturer. They have the responsibility of ensuring that the product is developed as per the requirements of the buyer so in between they have the responsibility of sourcing, sampling and communication with the buyer. The production merchants on the other hand are a link between production and buyer merchants. They have the responsibility of ensuring that the production goes as per the schedule and as per the requirements.

Export Merchandising

Export merchandising is a method of offering retail goods for sale in a foreign consumer market. Many large companies across the country maintain entire divisions devoted to finding ways to better enter foreign retail markets through export Merchandising to increase Profit and Sustain Growth. Thanks to the Internet, small businesses can get in on the act as well without the need of establishing an international supply chain and foreign retail locations.

Merchandising Course provides in-depth Knowledge of Textile Science like Fibers, Yarns, Weaving, Fabric Structure Designing and Manufacturing process of Fabrics Students also learn Apparel Manufacturing which involves Garment manufacturing process, garment Specifications, sizing, & labeling and managing a garment unit.

Marketing is also taught which includes the Marketing Process, types of Apparel marketing

Marketing Research and international Commercial Payments

Apparel Merchandising includes merchandising concepts and scopes, sample Development

Garment quota , pre and post Shipment Process ,communication skills and Presentation