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Course Content: Term I • Introduction to Media Marketing • Advertising and Branding • Marketing and Branding • Advanced Public Relation • Consumer Behaviour in Recent Times Term II • Market Research • Brand Management • Event Management • Media Planning • Digital Media and Online Marketing With special emphasis on Digitial Media, Online Marketing & E... Category: Management | Diploma in Advertising & Public Relations | Business Management | Advertising | Public Relations | MassCoMediaIndia (Delhi)  Speed and reach of media and communication has made rapid strides in the recent years. TV channels, FM radio stations, websites, newspapers, colourful... |
Course Content: Semester 1 • Principles & Practices of Management • Organizational Behaviour • Accounting for Management • Quantitative Techniques • Managerial Economics • Communication & Soft Skills • Seminar on Executive Communication • Workshop on Computers for Management • Viva-voce Semester 2 • Business Environment • Production and Ope... Category: Management | MBA | General Administration & Management | MassCoMediaIndia (Delhi) Speed and reach of media and communication has made rapid strides in the recent years. TV channels, FM radio stations, websites, newspapers, colourful... |
