Digital Marketing Course

• Website

• Introduction to Website (Development, Design Technology)

• Types of Website

• Technology behind building a website

• Introduction to Blogs

• Introduction of Search Engine & SEO

• Site Mapping

• Social

• Introduction to Social Media

• Social Media Marketing Platforms

• Social Content Marketing

• Online Reputation Management

• Case Study based approach

• Strategy & Analytics

• Introduction of Web/Social Analytics

• Digital Strategy

• Social Media Strategy

• Formulation of Digital/Social Media Strategy

• Integration of Listening into Strategy

• Advertising

• SEM

• Google(Mobile & Search Advertising)

• Social Media Advertising

• Compensation Methods

• Affiliate Marketing

• Introduction to Ecommerce.

• Email Marketing

• Introduction to Email Marketing

• Usage of Email Marketing

• Development of Mailers

Course Objective: To encompass and deliver practical knowledge of Digital Marketing.

Duration of the course

Website, Social & Strategy & Analytics 45 Days
Advertising & Email marketing 15 Days

Batch of 20 Students

100% Placement Assistance

Digital Marketing is a part time certificate course conducted by GNVS Institute of Management.