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G.D. Goenka University

BBA(Hons.) - General Management


Bachelor's Degree

by G.D. Goenka University


Gurgaon
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Subjects Covered & Categories
Basic Details
Eligibility:
(Pre-requisites)

50% marks in year 12 or equivalent examination

Medium of instruction:English
Overview, Content & Syllabus

Educational Aims : Knowledge, Understanding and Skills

Management students often want to learn techniques for organising and managing. However, management history is littered with techniques that were once popular and then were discarded because they failed to fulfil what was expected of them. The emphasis in the BBA(Hons) General Management program is, first and foremost, on analysis and understanding of the dynamics of organisations. Good practice, and knowing when a technique will and will not work, follows from a thorough appreciation of the complexity of many problems and issues.

The BBA (Hons) General Management provides an understanding of the way organisations are structured and how they function. There is also a four-year integral work experience variant available for this degree scheme.

Intended Learning Outcomes

An integrative approach
The program emphasises an integrative approach, which recognises the interdependence of people, tasks, technology, organisations, cultures and society.

Inter-disciplinary understanding
The program is an inter-disciplinary endeavour, drawing primarily on the disciplines of psychology, social psychology, sociology, law, philosophy, economics, history, political science, social anthropology and other social sciences. Understanding the inter-relationship between these disciplines and applying their distinctive perspectives is central to the department’s work.

Analysis, not techniques
Management students often want to learn techniques for organising and managing. However, management history is littered with techniques that were once popular and then were discarded because they failed to fulfil what was expected of them. The emphasis in the department is, first and foremost, on analysis and understanding of the dynamics of organisations. Good practice, and knowing when a technique will and will not work, follows from a thorough appreciation of the complexity of many problems and issues

Learning and Teaching Strategies and Methods

The main teaching methods will be through lectures, tutorials, simulations and group work. There also is an expectation that students will demonstrate the ability to undertake independent study.

Assessment Strategies and Methods

Knowledge and understanding is assessed in a number of ways.

  • Group assignments covering applied issues of relevance to business and managers, which enable students to apply theory to practice, involve the collection and analysis of data, and in some cases presentations to class.

  • Simulations and case studies also provide the opportunity to explore and apply concepts in a supportive environment and build understanding of the crucial inter-relationship between subject areas.

  • Examinations and classroom-based tests assess knowledge, understanding and application of theory and key concepts.

Total Number of Credits Required

48×3=144

YEAR 1

Semester-wise module requirements

Brand name

Course Description

Credits

Course Type

 Semester I

OWTY100 – Introduction to Management and Organization

4

Core

 

ACFI100 – Introduction to Accounting and Finance

4

Optional

 

ECON100 – Principles of Economics

4

Optional

 

MSCI101- Introductory Statistics and Computing for Management

4

Optional

 

 

FOUC100- Mathematics, Data Analysis and Interpretation-I

4

Core

FOUC101 – Business Communication- I

4

Core

Semester II

 

 

 

 

 

OWTY101 – Management and Organization II

4

Core

ACFI100 – Introduction to Accounting and Finance

4

Optional

ECON100- Principles of Economics

4

Optional

FOUC100 – Mathematics, Data Analysis and Interpretation-I

4

Core

FOUC101 – Business Communication- I

4

Core

MSCI103 – Introduction to Management Science and Operations Research

4

Optional

YEAR 2

Semester-wise module requirements

Brand name

Course Description

Credits

Prerequisites

Course Type

 

Semester III

OWTY223 – Human Resource Management I

4

OWTY100/101

Core

OWTY226 – Management and Information Technology

4

OWTY100/101

Core

OWTY227 – Analyzing Organizations

4

OWTY100/101

Core

MKTG222 – Marketing Fundamentals

4

 

Optional

FOUC200 – Ethics, Value and Beliefs

4

 

Core

FOUC201 – Business Communication- II

4

 

Core

 

 

Semester IV

 

 

 

 

 

OWTY224 – Human Resource Management I

4

OWTY100/101

Core

OWTY228 – Changing Role and Context of Management

4

OWTY100/101

Core

OWTY229 – Business Ethics

4

OWTY100/101

Core

MKT227 – Marketing Management

4

MKTG222

Optional

FOUC200 – Ethics, Value and Beliefs

4

 

Core

FOUC201 – Business Communication- II

4

 

Core

YEAR 3

Semester-wise module requirements

Brand name

Course Description

Credits

Prerequisites

Course Type

 

Semester V

OWTY320 – Change Management

4

Level 5 OWT Course

Core

OWTY322 – Managing Human Resources

4

Level 5 OWT Course

Core

OWTY324 – Management and Organization

4

Level 5 OWT Course

Core

MSCI203 – Introduction to Business Analysis

4

 

Optional

THES300-Thesis/ Consultancy Project

8

 

Core

Semester VI

 

 

 

 

OWTY321 – Change Management II

4

Level 5 OWTY Course

Core

OWTY323 – International HRM

4

Level 5 OWTY Course

Core

OWTY325 – Management and Organization II

4

Level 5 OWTY Course

Core

MKTG334 – Integrated Communications

4

MKTG227

Optional

THES300 – Thesis/ Consultancy Project

8

 

Core

Course Schedule & Price
Classroom - Regular
When Duration Where Remarks Price
Not Specified 3 Years
All Venues Not Specified Price On Request

Venues (Locations)
Gurgaon, Sohna Road (Head Office):- Sohna Road, Gurgaon, Haryana, India