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ACCMAN Institute of Management

Post Graduate Diploma In Management (PGDM) - Marketing


Postgraduate Diploma

by ACCMAN Institute of Management


New Delhi
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Subjects Covered & Categories
Basic Details
Eligibility:
(Pre-requisites)

Bachelor’s degree of 3 year duration or equivalent with 50% marks in any discipline from a recognized university of India.
Those candidates who are appearing for their final graduation or equivalent examinations up to 30th June, 2013 are also eligible to apply subject to furnishing of documentary evidence before 30th September, 2013.

Medium of instruction:English
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Overview, Content & Syllabus

PGDM (Marketing) programme aims to create industry ready professionals out of young minds to address the ever growing gap between the demand and supply of quality marketing professionals. Marketing and business development are perhaps the only revenue grosser for most firms, thus sparking of the initiation of such courses among B-schools, separate from run-of-the-mill general management courses. With the world becoming a global village the concept of marketing is also undergoing rapid change. Faced with hyper competition, organizations constantly seek management professional with the right blend of analytical, creative and practical approach to marketing. This programme has been designed exclusively to fulfill this need.

Foundation Course - Duration (One Week)

First Year - Term I, II, III (Core Courses)

Term I

  1. IT for Management

  2. Financial Accounting

  3. Marketing Management I

  4. Managerial Economics

  5. Organizational Behavior I

  6. Quantitative Techniques for Management I

  7. Managerial Communication I

Term II

  1. Legal Aspects of Business

  2. Cost & Management Accounting

  3. Marketing Management II

  4. Organizational Behavior II

  5. Quantitative Techniques II

  6. Management Information System

  7. Business Environment

  8. Managerial Communication II

 

Term III

  1. Financial Management

  2. Operation Management

  3. Financial Management

  4. Business Research

  5. Management Science for Decision Making

  6. Human Resource Management

  7. Operation Research

  8. Consumer Behaviour

  9. Managerial Communication III

Summer Internship (April - June)

Second Year - Term IV, V, VI (Integrative, Elective Courses)

Term IV

  1. Supply Chain Management

  2. Strategic Marketing Management

  3. Electives- 3 Major (Marketing)

  4. 1 Minor

Term V

  1. International Business

  2. Strategic Brand Management

  3. Electives-3Major

  4. Electives-1Minor

Term VI

  1. Electives - 2 Major

  2. Electives - 1 Minor

  3. Project - 6 Credits

 

Electives Minor

Marketing

  • Marketing of Services

  • Sales & Distribution

  • International Marketing

  • Marketing of Financial Service

  • CRM

  • B2B Marketing & Internet Marketing

  • Rural Marketing

  • Industrial Marketing

  • Direct Marketing

 

Electives Minor

Finance

  1. Security Analysis & Portfolio Management

  2. Money and Capital Markets

  3. Banking & Financial Services

  4. International Finance

  5. Project Planning Appraisal & Control

HRM

  1. HR Development - A Holistic Approach

  2. Talent Acquisition

  3. Employee Relationship Management

  4. Performance Management

  5. HR in International Business

 

IT

  1. ERP

  2. Decision Support Systems

  3. System Development & Project Management

  4. Data Communication & Networking

IB

  1. International Trade

  2. Global Logistics Management

  3. HR in International Business

  4. Cross Cultural Dimensions in IB

  5. International Marketing

Candidates seeking admission to the PGDM-Marketing programme at ACCMAN Institute of Management (recognised by AICTE & Ministry of HRD) are required to go through a rigorous admission process which ensures selection of the suitable candidates.

Short Listing:

The criteria for short listing candidates for GD and Personal Interviews is based on multiple factors like:

  • Performance at National Level entrance tests CAT/ MAT/ XAT.

  • Past academic performance.

  • Work experience, if any, in terms of job content and organizations.

  • Extra curricular activities, other interests and accomplishment.

Selection Process/Admission:

  • Final selection is based on the overall performance in GD & PI, Entrance Tests, Past academic record and Work Experience.

  • Selection/Non-Selection of a candidate is a decision of Admission Panel set by ACCMAN Institute of Management. A candidate shall not seek the information on the process of admission.

Programme Fee Include:

  • Free Laptop

  • Book Bank

  • Industry Visit

  • Placement Visit

  • Formal Wear

  • Conferences

  • PD Classes

  • Lab Facility

  • Student Welfare etc...

Scholarships

PGDM(Marketing/Retail), AICTE Approved

Total Scholarship Amount (for Two Years)

I - Criteria

 

CAT: Above 70 Percentile

Or

XAT: Above 75 percentile

Or

CMAT/MAT: Above 85 percentile

 

 

Rs. 60,000

II- Criteria

 

CAT: Above 60 Percentile
Or
XAT: Above 65 percentile
Or
CMAT/MAT: Above 75 percentile

 

 

Rs. 45,000

Note:- Scholarship amount will be adjusted only in the last semester Fee Payment.


GD/PI Schedule

PGDM-Marketing 2014-2016 (AICTE Approved)

Location : ACCMAN Campus

Step-I

  • You are required to apply online.

Step-II

  • Fill up the application form available at our website by paying INR 1000/-

Step-III

  • To attend GD/PI, please carry attested copy of all your academic certificates of 10th, 12th, Graduation and photocopy of your entrance score card CAT/CMAT/XAT etc.

Selection Process/Admission:

  • Final selection is based on the overall performance in GD & PI, Entrance Tests, Past academic record and Work Experience.

  • Selection/Non-Selection of a candidate is a decision of Admission Panel set by ACCMAN Institute of Management. A candidate shall not seek the information on the process of admission.

Note:

  • For any other assistance please contact to our admission team on the following nos.

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Course Schedule & Price
Classroom - Full Time (Group Size: Below 61 - )
When Duration Where Remarks Price
Not Specified 2 Years
 All Venues Full time residential programme Due Date By Immedi... more Price On Request

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Venues (Locations)
New Delhi, Noida (Registered Office):- 46A/2, Knowledge Park III Noida, New Delhi - 201308, Delhi, India

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