Diploma in Apparel Marketing & Merchandising (AMM)

Diploma by Academy of Fashion & Textile Technology (AFTT) Chennai View Contact

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Objective : The internship and the project undertaken by the students help developing practical Orientation and in integrating the learning process on a practical field.

Course Structure :

Fundamental of Textiles :-

• Meaning of Textile

• Meaning of Fibre.

• Meaning of Filament & Staple.

• Classifications of Textile.

Principle of Fashion Marketing :-

• Meaning of Marketing.

• Essential of Marketing.

• Meaning of Organization.

• Meaning of Fashion Marketing.

• Concept of Marketing.

Elements of Fashion :-

• Meaning of Fashion.

• Evolution of Fashion.

• Principle of Fashion.

• Basics of Fashion.

• Basic Elements of Fashion.

Introduction to Apparel Merchandising :-

• Meaning of Apparel Industry.

• Meaning of Marketing.

• Meaning of Market Business Administration.

• Pre-Buying Activities.

• Who is a Merchandiser ?

• Responsibilities of a Merchandiser during Production.

• Tools of a Merchandiser.

• Scope of a Merchandiser & Basic Requirement.

Marketing Research in Fashion Industry :

• Meaning of Research.

• Meaning of Survey.

• Meaning of Marketing Business Administration.

• Advantages of Marketing.

• Understanding Production by a Merchandiser.

• Systematic Approval of Marketing.

Introduction to Garment Merchandizing :

• FM1051 types of Garments.

• Specification of a Garment.

• Different Types of Market.

• Detecting the Fashion Trend.

Export of Garments :

• Meaning of Quota.

• Meaning of Letter-of-Credit.

• Meaning of Commission.

• Meaning of Time-Delivery Schedule.

• Meaning of Time-Management.

• Maintaining the Delivery Schedule.

Inter Departmental Relationship for Merchandiser :

• Meaning of Marketing Department.

• Meaning of Production Department.

• How does the Production Department Correspond to the Dispatch Department ?

Production & Merchandiser :

• Basic Concept of Production.

• Meaning of Production Sample.

• Meaning of On-Line Inspection.

• Meaning of Packing Approval.

• Meaning of Shipment Samples.

Quality Control / Quality Inspection / Quality Cost :

• Meaning of Quality Cost.

• Meaning of Rating.

• Meaning of Commission.

• Meaning of Quality Control.

• Meaning of Sample.

• Different kinds of Sample.

• Meaning of AOQL.

• Comparitibility Checker.

• Meaning of Inspection.

• Different Aspects of Inspection.

• Meaning of Packing.

Job Opportunities

• Merchandiser

• Supervisor

• Marketing Personal

• Product Developer

• Asst. Manager.

Academy of Fashion & Textile Technology (AFTT)

The Booming Industry

The Academy of Fashion & Textile Technology (AFTT) estimates that currently the industry employs around 2,00,000 professionals and has a demand of 55,000 additional professionals each year. Industry analysts say that even if the current manpower pull is increased, they can be absorbed. AFTT provides requisite flexibility, for individuals to qualify in the International market of fashion & textile.

The Institute

The ethos of the academy is devoted to providing high quality education for its student. The Academy of Fashion and Textile Technology (AFTT) plays a role of a Catalyst towards the Indian apparel Industry. It aims to provide profession trained designers every year to the garment Industry. The rapidly expanding exports and domestic market for the ready made garments have created a demand for professional trained manpower for the ready made garment Industry. In this context AFTT conducts training programme for assisting the apparel Industry in India to be globally competitive.

The AFTT is emerged as a pioneer in the field of Fashion to train professional to meet the need of various sectors of the apparel Industry. It is a integrated college of design, Management and Technology. It Offers ten Diploma/Certificate programs. The concept of designing paves way to the exciting and interesting avenues in the Interior and Fashion Industry. A strong emphasis and need for designing professionals with sound knowledge, Technical skills and practical expertise hence we believe "Designers are not born but Created".

Basis of Admission

Admission is strictly under the management control.