Bachelor of Fine Arts (BFA) in Graphic and Multimedia Design

Bachelor's Degree by Annapurna International School of Film and Media (AISFM) Hyderabad View Contact

Starting from: INR 8,12,500 Per Course (Taxes As Applicable) Request Info

School Overview

The AISFM School of Graphic and Multimedia Design provides groundbreaking programs that bridge the worlds of traditional art and technology. Our bachelor’s degree allows students to explore a wide range of creative fields while building hands-on skill sets for the world of digital media.

How is AISFM different from traditional art schools or other graphic/applied arts courses? We infuse every subject with the latest technology, we push our students to explore both artistic and commercially specific applications for their creativity and we provide an amazing study environment – a real, working film studio.

AISFM students have incredible opportunities, unmatched by any other school in India. As all our courses are media-related, our graphic and multimedia design students are studying alongside students from film, TV, animation, advertising and media management courses. Students can freely collaborate on projects – imagine contributing to the design of a new film set, creating the animated titles for a film that we submit to festivals or working with advertising students on captivating advertising campaigns.

Admission Details:

Apply for Degree Courses

Admissions are now open for our revolutionary degree, masters and MBA programs in media, with specialized courses in film, animation, journalism, advertising, photography, graphic design and media management.

For the first time in India students finishing their 10+2 or graduation have the option of a bachelor’s/graduation or master’s program that combines a broad liberal arts education with intensive training in media production, with options such as film, acting, animation, mass communication or photography.

We believe that in order to be a great filmmaker or media professional, technical skills alone are insufficient. Students should have a fundamental grounding in varying aspects of culture and society, including religion, psychology, philosophy, literature, math and economics.

Lessons in all these areas enrich the student’s life, both professionally and personally, and help the student fulfill their potential no matter what track in media their life takes them.

Our degree programs are fully government accredited and feature exciting exchange opportunities with universities around the world.

Admissions Procedure

1. Call our admissions office on 040 4914 1234 or email in to request the application form.

2. Complete the application form and attach your Statement of Purpose and other required documents.

3. Courier the package to AISFM.

4. If your application is shortlisted, you will be called for a personal interview at the school. Students are encouraged to bring family members with them on the interview day.

5. Some courses will have additional tests on the interview day.

6. If you are selected as a student, you will be notified by phone. Your offer letter will be couriered to you, as per the admissions calendar below.

If you have any questions on the application procedure, please contact the school.

Admissions Deadlines – 2014 Intakes

All BFA / MA / MBA Courses

• Early round admissions: November 2013 to January 2014

• Early round offer letters issued: January 2014

• Main round admissions: February 2014 to April 2014

• Main round offer letters issued: April 2014

• Late round admissions: May to July 2014 (Late round will close once all all seats have been offered)

• All intakes commence in July / August 2014

Course Overview

AISFM Transforms Graphic and Multimedia Art Training in India!

From the day that AISFM opened, we have taken calls from aspiring students looking for graphic or multimedia courses. Many of these students have had difficulty identifying exactly what they are looking for. The reason for this is that most Indian courses in this field fall into one of two categories. Either old fashioned ‘art colleges’ that are falling into disrepair and are wracked with infighting and politics, or short ‘crash courses’ (“Learn Graphic Design in 10 Days!”) that teach software but not creative skills. Neither of these options meet industry requirements for professional graphic designers with skills in digital media.

Internationally, the study of graphic design has changed dramatically in recent years. Some significant changes in the global industry are the decline of hard-copy print, the challenges of web design across browser and mobile platforms and the growing process of outsourcing internationally, requiring designers that understand – and can design for – a range of cultures.

ASIFM set out to create a degree program that addresses all these concerns and the result is our Bachelor’s degree in Graphic and Multimedia Design.

In addition to our cutting-edge curriculum and experienced faculty, we are forging academic partnerships with top design schools around the world. Design is now a global enterprise – different parts of a single work are created in different countries – so it is essential that students have the opportunity to develop connections in other parts of the world. Our international projects and exchange programs give our students a significant boost for their future careers.

Course Structure

Based on industry requirements, we have identified five major areas of study and four minor areas of study. The combination of these study areas results in our four-year bachelor’s degree.

Full Subject List

Major Study Areas

Design Theory

These subjects explore historical and contemporary theories of art and design. Starting from art history and a review of traditional visual communication we move to recent human design thinking and explore the use of art as a political and social force in the contemporary world. Students also discover research skills for the design world.

AISFM Core Liberal Arts

Students master written and verbal communication, learn to argue with reason and logic and develop the ability to think strategically. We also cover classical fields of study such as philosophy, psychology and literature, all of which will make students stronger communicators. Our Core Liberal Arts subjects are common for students from multiple courses; so these classes allow you to build friendships across the school – friendships that will later be essential once students reach their major projects.

Graphic Design and Art

These classes develop the foundation creative skills that later, more advanced, subjects will depend upon. Students move through drawing, painting and other artistic fields to the core graphic design classes – beginner to advanced. Students also take typography and visual presentation classes.

Digital and Multimedia

Students’ artistic skills now blossom into the digital world. The more advanced digital media subjects explore innovation in everything from web design and game design to conceptual video art. Students cover 2D and 3D design and take classes in film production, including sound and editing.

We also explore the cutting-edge field of user interface design, particularly for digital media. How can you make a website more intuitive to use? Is there a better way to access the apps on an iPhone?

Projects and Internships

AISFM believes in learning by doing, and this is certainly evident in the major projects that students undertake. While some of these are individual efforts, others require coordination with students from other courses at AISFM, or even with other students from around the world as part of our international projects.

Students get hands-on experience creating real content, under real-world conditions. Is there any better way to prepare one’s self for the industry? Potential project areas can include graphic design, digital media, design research, photography, advertising, or even web, fashion or interior design.

Bachelor’s students also have the opportunity to undertake internships in a range of design and multimedia fields. Students are selected for internships on the basis of multiple criteria, including academic performance. Internships allow students to get their foot in the door and to start building their personal networks with real employers.

Internships are not guaranteed – you need to work hard to secure one!

Minor Areas of Study

Corporate Design Skills

These subjects focus on the ‘corporate’ application of your design and artistic toolkit. We explore advertising, display and packaging design and corporate brand creation and integration. We also cover personal career skills for freelance designers.

Photography

Design students may have the opportunity to enroll in classes from the photography degree. These subjects can cover both photography as a stand-alone art form, and the integration of photography into other spheres of design.

Interior Design

Taking interior design classes as part of a graphic design degree opens up two potential career paths for students: the design of real and imitation spaces. Real spaces are the domain of professional interior designers – creating beautiful homes, offices and public environments. Imitation spaces include film sets – how do you make a set look like a ‘lived-in’ house, without actually being a house? There are many opportunities for collaboration with other students on their film designs.

Fashion Design

These subjects offer an introduction to the history and development of fashion design, illustration skills for the fashion industry and hands-on construction of fashion. Beyond the world of commercial fashion design, these skills are applied daily by costume designers for film, TV and theatre. There can be many opportunities for collaboration on student films in this area.

Why study this course?

Student Profile:

• Just completed 10+2 OR currently enrolled in a different bachelor’s degree and wish to change

• Strong communication skills

• Passionate about design, art, media and communication

• May already have particular interests in fashion, photography or interior design and wish to combine this study with graphic or commercial art

• Looking for both theoretical and practical training in graphic and multimedia design

• Interested in international opportunities – projects and possibly exchange experiences

• Wants to learn ‘convergent media’ – using multiple online and offline tools to tell stories.

Students are typically interested in a career in one of these fields:

• Graphic Designer

• Creative Artist for advertising

• Graphic Novel / Comic Artist

• User Experience / Interface Designer

• Web Designer

• Product Designer

• Video Artist

• Fashion Designer

• Art Director for film/TV/ad films

Fee Details

Scholarships of up to 50% of tuition charges are available on the basis of financial need. Please complete the form below for more information.

Additional charges

Security deposit of Rs.1,00,000. This is payable at the time of admission and will be refunded at course completion, subject to any deductions.

Software costs. Each course has certain compulsory requirements for software purchase. These can be purchased through selected vendors at educational discounts.

Laptop. Each Student must own a laptop from the beginning of the second year. The required specifications will be provided to students at the end of the first year. Students can bring their own laptop or purchase one through our selected vendors at educational discounts. We strongly advise students not to purchase laptops until the specifications are provided, as a particular brand/configuration may be mandatory.

Camera. Each Student must own a DSLR camera. The required specifications will be given in the offer letter. Students can bring their own camera or purchase one through our selected vendors at educational discounts.

Elective Course Charges. Some optional subjects carry additional course fees to cover the costs of specialised materials or technology. Students will be made aware of these charges at the time of selecting their optional subjects.

*All fee details are subject to change.

Annapurna International School of Film and Media (AISFM)

The Annapurna International School of Film and Media is India’s first private, non-profit and completely student-focused media school.

AISFM’s goal is to be one of the finest film-institutes in India, and one of the finest in the world. To achieve this, the generous Akkineni family (the school’s primary backers) and management have built the school on the grounds of a major film studio in the heart of Hyderabad, set-up a film fund to produce commercial films using the school’s own students and faculty as cast and crew and drawn some of the biggest names in cinema as teachers and academic advisors. Come join us. Come grow with us. Come start your career with AISFM.

We believe now, today, AISFM offers the best acting school in India, the best directing school, and the best courses in cinematography, editing, writing and producing.

What separates AISFM from other film schools in India?

Yes, the film fund, the location inside a studio and the industry heavyweights that are tied to the school. But mostly, it’s our total devotion to students. This means intense faculty training, to ensure classes are incredibly productive and fun. This means working non-stop to land our students great positions in the industry. This means building a reputation as one of the finest film-institutes in India, so that when our students go out into the world, the world knows they attended the finest acting institute in India, or the finest directing institute, or took the best mass media courses available.

Come join us. Bring your talents to the best acting institute in India, or the best cinematography school in Indian to any of our courses. With your talent, and our training, you can build a career in media and be proud to know you attended one of the premier film schools in India.