| Eligibility: (Pre-requisites) | 50% marks in year 12 or equivalent examination |
| Medium of instruction: | English |
Educational Aims : Knowledge, Understanding and Skills
Management students often want to learn techniques for organising and managing. However, management history is littered with techniques that were once popular and then were discarded because they failed to fulfil what was expected of them. The emphasis in the BBA(Hons) General Management program is, first and foremost, on analysis and understanding of the dynamics of organisations. Good practice, and knowing when a technique will and will not work, follows from a thorough appreciation of the complexity of many problems and issues.
The BBA (Hons) General Management provides an understanding of the way organisations are structured and how they function. There is also a four-year integral work experience variant available for this degree scheme.
Intended Learning Outcomes
An integrative approach
The program emphasises an integrative approach, which recognises the interdependence of people, tasks, technology, organisations, cultures and society.
Inter-disciplinary understanding
The program is an inter-disciplinary endeavour, drawing primarily on the disciplines of psychology, social psychology, sociology, law, philosophy, economics, history, political science, social anthropology and other social sciences. Understanding the inter-relationship between these disciplines and applying their distinctive perspectives is central to the department’s work.
Analysis, not techniques
Management students often want to learn techniques for organising and managing. However, management history is littered with techniques that were once popular and then were discarded because they failed to fulfil what was expected of them. The emphasis in the department is, first and foremost, on analysis and understanding of the dynamics of organisations. Good practice, and knowing when a technique will and will not work, follows from a thorough appreciation of the complexity of many problems and issues
Learning and Teaching Strategies and Methods
The main teaching methods will be through lectures, tutorials, simulations and group work. There also is an expectation that students will demonstrate the ability to undertake independent study.
Assessment Strategies and Methods
Knowledge and understanding is assessed in a number of ways.
-
Group assignments covering applied issues of relevance to business and managers, which enable students to apply theory to practice, involve the collection and analysis of data, and in some cases presentations to class.
-
Simulations and case studies also provide the opportunity to explore and apply concepts in a supportive environment and build understanding of the crucial inter-relationship between subject areas.
-
Examinations and classroom-based tests assess knowledge, understanding and application of theory and key concepts.
Total Number of Credits Required
48×3=144
YEAR 1
Semester-wise module requirements
|
Brand name |
Course Description |
Credits |
Course Type |
|
Semester I |
OWTY100 – Introduction to Management and Organization |
4 |
Core |
|
|
ACFI100 – Introduction to Accounting and Finance |
4 |
Optional |
|
|
ECON100 – Principles of Economics |
4 |
Optional |
|
|
MSCI101- Introductory Statistics and Computing for Management |
4 |
Optional |
|
|
FOUC100- Mathematics, Data Analysis and Interpretation-I |
4 |
Core |
|
FOUC101 – Business Communication- I |
4 |
Core |
|
|
Semester II
|
OWTY101 – Management and Organization II |
4 |
Core |
|
ACFI100 – Introduction to Accounting and Finance |
4 |
Optional |
|
|
ECON100- Principles of Economics |
4 |
Optional |
|
|
FOUC100 – Mathematics, Data Analysis and Interpretation-I |
4 |
Core |
|
|
FOUC101 – Business Communication- I |
4 |
Core |
|
|
MSCI103 – Introduction to Management Science and Operations Research |
4 |
Optional |
YEAR 2
Semester-wise module requirements
|
Brand name |
Course Description |
Credits |
Prerequisites |
Course Type |
|
Semester III |
OWTY223 – Human Resource Management I |
4 |
OWTY100/101 |
Core |
|
OWTY226 – Management and Information Technology |
4 |
OWTY100/101 |
Core |
|
|
OWTY227 – Analyzing Organizations |
4 |
OWTY100/101 |
Core |
|
|
MKTG222 – Marketing Fundamentals |
4 |
|
Optional |
|
|
FOUC200 – Ethics, Value and Beliefs |
4 |
|
Core |
|
|
FOUC201 – Business Communication- II |
4 |
|
Core |
|
|
Semester IV
|
OWTY224 – Human Resource Management I |
4 |
OWTY100/101 |
Core |
|
OWTY228 – Changing Role and Context of Management |
4 |
OWTY100/101 |
Core |
|
|
OWTY229 – Business Ethics |
4 |
OWTY100/101 |
Core |
|
|
MKT227 – Marketing Management |
4 |
MKTG222 |
Optional |
|
|
FOUC200 – Ethics, Value and Beliefs |
4 |
|
Core |
|
|
FOUC201 – Business Communication- II |
4 |
|
Core |
YEAR 3
Semester-wise module requirements
|
Brand name |
Course Description |
Credits |
Prerequisites |
Course Type |
|
Semester V |
OWTY320 – Change Management |
4 |
Level 5 OWT Course |
Core |
|
OWTY322 – Managing Human Resources |
4 |
Level 5 OWT Course |
Core |
|
|
OWTY324 – Management and Organization |
4 |
Level 5 OWT Course |
Core |
|
|
MSCI203 – Introduction to Business Analysis |
4 |
|
Optional |
|
|
THES300-Thesis/ Consultancy Project |
8 |
|
Core |
|
|
Semester VI
|
OWTY321 – Change Management II |
4 |
Level 5 OWTY Course |
Core |
|
OWTY323 – International HRM |
4 |
Level 5 OWTY Course |
Core |
|
|
OWTY325 – Management and Organization II |
4 |
Level 5 OWTY Course |
Core |
|
|
MKTG334 – Integrated Communications |
4 |
MKTG227 |
Optional |
|
|
THES300 – Thesis/ Consultancy Project |
8 |
|
Core |
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
3 Years |
All Venues | Not Specified | Price On Request |
G.D. Goenka University
GD Goenka University Gurgaon offers courses in Management, Fashion & Design, Engineering, and Hospitality. The GD Goenka University campus is set on 60 acres with the ancient and picturesque Aravalli hills for a backdrop. The high-tech Millennium City, Gurgaon and the National Capital Region are just a stone’s throw away. The meticulously maintained grounds, playing fields, sporting amenities and impressive buildings reveal the University passion for excellence in all that it does. GD Goenka University is guided by the philosophy that new thinking in the areas of teaching, learning, research and training are pivotal to making students tomorrow’s leaders and giving them a world view. A global connection via a truly international educational institution.
The University helps the students to improve their personality, enhance communication skills and build a positive, progressive global outlook through numerous programmes, activities and counseling. The University goes beyond the classroom to link education to solving real-life problems.
With unswerving focus on providing quality education, GD Goenka University has engaged the best and brightest faculty to guide students, engage their minds and raise their horizon. This is done by creating regular and systematic opportunities for students to interact with a broad range of industries and service sectors. This is a two way street, because it provides multinational companies the opportunity to learn about GD Goenka University and the benefits of recruiting its students. The University has the best of facilities, equipment including laboratories, dedicated video conference facilities, virtual learning facilities and fully equipped conference rooms. These are all designed to extract the best and most creative qualities from the students. The hardware is superbly backed up by able counselors who can inspire students to express themselves.
- Courses
- Undergraduate (Graduation)
- BBA (Hons) Bachelor of Business Administration (Hons)
- General Management



