Advertising and Product Photography Course

Training/Coaching/Tuition by TGC Animation & Multimedia Delhi NCR, New Delhi View Contact

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Advertising and Product Photography is a branch of photography that deals with the presentation of products intended to create awareness to the public in order to drive sales of that particular product or products.

Objective
The Advertising and Product Photography course would teach students how to take pictures of products to be used for advertising and campaigns

Course Outline

• The basics of Photography

• Cameras and Camera settings

• Natural light photography

• Artificial light photography

• Photo capture set up

• Picture Framing and composition

• Advertising and Branding concepts used in Advertising photography

• Picture Processing with Adobe Photoshop

Course Breakdown
Module 1
The basics of Photography

• Understanding the basics of digital photography

• The difference between all the major branches of photography

• File types (RAW and JPEG)

• White balance

• The exposure triangle – Aperture, shutter speed and ISO

Module 2
Cameras and Camera settings

• Digital Cameras

• Lenses and Focal Lengths

• Tripods and Accessories

• Camera Modes- Auto mode, aperture priority and shutter priority

Module 3
Natural light photography

• Hard Light vs Soft light

• Diffusers and Reflectors

• Natural light sources

• Use of light in story telling

• Front, back and side lights

Module 4
Artificial light photography

• Lighting Modifiers and Accessories

• Lighting gear and studio lighting kits

• Equipment setups- Studio lights and umbrellas

• Remote Flash and Radio Wave

• Standing Light and soft boxes

Module 5
Photo capture set up

• Photography work area establishment

• Photo background selection

• Shot Plan

• Scene Creation

• Use of props, backgrounds, surfaces and linens

Module 6
Picture Framing and composition

• Model Placement and pose setting

• Rule of Thirds

• Focus

• Depth of Field

• Perspective and Angle

• Focal length, Lens compression and depth of field

• Shapes , lines and colors

Module 7
Advertising and Branding concepts used in Advertising photography

• Knowledge of branding, logo and color combination as it applies to advertising

• The concepts of advertising

• Understanding the business of advertising and advert financing and execution

• Tricks and tips used in the multimedia industry for ads photography

Module 8
Picture Processing with Adobe Photoshop

• File compatibility

• Color corrections and image adjustments

• Color space

• Photo manipulation and photo effects

• Tricks and tips used in Adobe Photoshop for photo editing

• Back up and storage

• Copyrighting

• Understanding the fashion photography business

By The End Of The Fashion Photography Course, Students Would Be Able To

• Carry out internationally standard product shoots for online stores, magazines, ezines and billboards.

Software/ Materials Used

• Adobe Photoshop

• A DSLR Camera

Career Options After Course
Students who complete this course have the following career options

• Advert/Product Photographer

TGC Animation & Multimedia

Total Graphics Classes (TGC) - is a sincere attempt on part of a few committed professionals in the field of Animation & Digital Art Media. It is our endeavor to turn out self-driven, top class professionals in this field who derive utmost satisfaction from challenges at work and deadlines. This industry focus sets us apart from others in this field and if, we may say so, is also one of our competitive advantages.

TGC, an ISO 9001:2008 company, incorporated as digital design institute since 2000. For the last 13 years we have produced more than 12,000 hardcore skilled designers most of them are working with some of the most renowned animation studios, multimedia houses, e-learning companies, national dailies, & web design firms etc.

TGC is tied up with UGC approved Mahatma Gandhi University, Punjab Technical University & Manomanian Sundernar University to provide Degree programmes to its students in Multimedia and Animation art. A no. of students have been benefitted with this collaboration and pursuing degree courses on a reasonable fee.

At TGC, we innovate design study by giving an apt environment i.e. full of daily regular sessions, project works, assignments, environmental study, group discussions, celebrating design events, contest and excursion trips. Unified method of teaching also include, updating students through various workshops, symposiums & design shows.

We also have received continuous and beaming inspiration from the solid experience of our directors who are always a driving force to inspire the team of trainers & co-ordinater staff. Currently we have more than 10 centers based in Delhi/NCR, Gwalior, Chennai,  Trichy, Pondicherry.

TGC has diversified its training programmes around the digital art media, thereby students has a choice to enroll a course ranging from 3 months to 3 years and can customized their course curriculum according to their own requirements.