Search Engine Optimization Course

Training/Coaching/Tuition by TGC Animation & Multimedia Delhi NCR, New Delhi View Contact

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Search Engine Optimization are the activities carried out on page and off page of a website to improve the websites visibility in the search engines.

Objective
The Search Engine Optimization Course would teach students how to carry out both off page and on page search engine optimization activities on a website and how to use Search engine optimization tools to gauge a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with the similar brand or keyword.

Course Outline

• Introduction to Search Engines functionality

• Search Engine on and off page optimization

• Keyword Research , Analysis and keyword terms

• Search Engine optimization tools

• Search engine optimization during web design

• Linking

• Spamming in Search Engine optimization

• Global Search Engine optimization

Course Breakdown
Module 1
Introduction to Search Engines functionality

• History of search engines

• How search engines work

• The anatomy of a search results page

• Organic vs sponsored search results

• Search engine crawling, indexing and caching

• Search Engine issues

• Penguin , panda and Hummingbird algorithms

Module 2
Search Engine on and off page optimization

• Content optimization

• Anchor texts

• Title optimization

• Internal and external linking

• The relevance of architecture in optimization

• Video optimization

Module 3
Keyword Research , Analysis and keyword terms

• Keyword density

• Keyword prominence

• Keyword positioning

• Keyword planner

• Keyword ranking

Module 4
Search Engine optimization tools

• Google Analytics

• Google webmasters

• Google keyword planner

• Google and bing places

• Alexa rank checker

• URL rewriting tool

• Cloaking checker

• Google pagerank tool

• Back link anchor text anaylisis

• Domain age and stats tool

• 301 Redirects

• Backlink builder

• All in one seo packs

Module 5
Search engine optimization during web design

• Title , Meta description and meta keyword

• Spider-friendly code design

• Navigation element plan

• Search Engine compatibility and web layout for search engine optimization

Module 6
Linking

• Directory submission

• Social media posts and shares

• Guest posting and Article submission

• Blog commenting

• RSS feeds

• Links solicitation, One way links, two way links and links farms

Module 7
Spamming in Search Engine optimization

• White Hat vs Black hat vs Grey hat seo Techniques

• Duplicate content

• Cloaking and phishing

• Page redirects

• Doorway pages

• Hidden text

• Keyword stuffing

• Link farms

Module 8
Global Search Engine optimization

• Optimizing a website for global presence

• Optimizing for websites such as baidu and yandex

By The End Of The Search Engine Optimization Course, Students Would Be Able To

• Effectively optimize a website for excellent organic search results.

Career Options After Course
Students who complete this course have the following career options

• Search Engine optimization manager

• Search Engine optimization specialist

TGC Animation & Multimedia

Total Graphics Classes (TGC) - is a sincere attempt on part of a few committed professionals in the field of Animation & Digital Art Media. It is our endeavor to turn out self-driven, top class professionals in this field who derive utmost satisfaction from challenges at work and deadlines. This industry focus sets us apart from others in this field and if, we may say so, is also one of our competitive advantages.

TGC, an ISO 9001:2008 company, incorporated as digital design institute since 2000. For the last 13 years we have produced more than 12,000 hardcore skilled designers most of them are working with some of the most renowned animation studios, multimedia houses, e-learning companies, national dailies, & web design firms etc.

TGC is tied up with UGC approved Mahatma Gandhi University, Punjab Technical University & Manomanian Sundernar University to provide Degree programmes to its students in Multimedia and Animation art. A no. of students have been benefitted with this collaboration and pursuing degree courses on a reasonable fee.

At TGC, we innovate design study by giving an apt environment i.e. full of daily regular sessions, project works, assignments, environmental study, group discussions, celebrating design events, contest and excursion trips. Unified method of teaching also include, updating students through various workshops, symposiums & design shows.

We also have received continuous and beaming inspiration from the solid experience of our directors who are always a driving force to inspire the team of trainers & co-ordinater staff. Currently we have more than 10 centers based in Delhi/NCR, Gwalior, Chennai,  Trichy, Pondicherry.

TGC has diversified its training programmes around the digital art media, thereby students has a choice to enroll a course ranging from 3 months to 3 years and can customized their course curriculum according to their own requirements.