Mobile and Email Marketing Course

Training/Coaching/Tuition by TGC Animation & Multimedia Delhi NCR, New Delhi View Contact

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Mobile and Email Marketing is a 21st century marketing strategy that focuses on customizing adverts and marketing campaigns for prospective individuals based on Location, personalized information and timing.

Objective
The mobile and email marketing course would teach students how to effectively create mobile and marketing campaigns for small and medium enterprises as well as established brands and blue chip companies.

Course Outline

• Introduction to Mobile Marketing

• Introduction to Email Marketing

• Direct Mobile Marketing campaign Execution

• Telemarketing

• Mobile Media publishing and Advertising

• Mobile Marketing commerce and Analytics

• Email Marketing strategies

• Email Campaign Execution

• Email Marketing Analytics

• Mobile Email Marketing

Course Breakdown
Module 1
Introduction to Mobile Marketing

• History of Mobile Marketing

• The many possibilities of Mobile marketing

• Traditional Marketing Vs Mobile Marketing

• Industry regulations and best practices in mobile marketing

• Mobile Marketing software and platforms

• Mobile marketing resources

Module 2
Introduction to Email Marketing

• History of Email Marketing

• Email marketing as part of a traditional marketing campaign

• Revenue generation with email marketing

• Guiding against spamming in emails

• Use of email marketing software and platforms

Module 3
Direct Mobile Marketing campaign Execution

• Common Text Messaging campaign structure

• MMS campaign structure

Module 4
Telemarketing

• The power of Telesales

• Sales Message Preparation

• Sales Attitude

• Telemarketing scripts and vocal tones

• Executing voice enabled mobile campaigns

Module 5
Mobile Media publishing and Advertising

• Designing and developing mobile internet sites

• Developing mobile applications and content

• Displaying advertisements on Mobile devices

• Mobile social media marketing

• Customer data research based on personal information, location and timing

Module 6
Mobile Marketing Commerce and Analytics

• Tracking and monitoring mobile marketing results

• Engaging in Mobile Commerce

• Evaluating the return on investment on Mobile Marketing

Module 7
Email marketing strategies

• Developing objectives

• Constructing Effective email messages

• Building a quality Email list

Module 8
Email Campaign Execution

• Designing Emails

• Creating subject lines that get Noticed

• Including text in emails

• Including images and links in emails

• Making your email content valuable

Module 9
Email Marketing Analytics

• Delivering and tracking your emails

• Tracking email campaign results

• Maximizing email deliverability

• Capitalizing on clicks and other responses

Module 10
Mobile Email Marketing

• Using mobile email marketing templates

• Using mobile email marketing software

• Mobile Email marketing best practices

• Tips for effective mobile email marketing

• The future of mobile email marketing

By The End Of The Mobile And Email Marketing Course, Students Would Be Able To

• Effectively create and execute a mobile and email marketing campaign

Career Options After Course
Students who complete this course have the following career options

• Mobile and Email Marketing Course

TGC Animation & Multimedia

Total Graphics Classes (TGC) - is a sincere attempt on part of a few committed professionals in the field of Animation & Digital Art Media. It is our endeavor to turn out self-driven, top class professionals in this field who derive utmost satisfaction from challenges at work and deadlines. This industry focus sets us apart from others in this field and if, we may say so, is also one of our competitive advantages.

TGC, an ISO 9001:2008 company, incorporated as digital design institute since 2000. For the last 13 years we have produced more than 12,000 hardcore skilled designers most of them are working with some of the most renowned animation studios, multimedia houses, e-learning companies, national dailies, & web design firms etc.

TGC is tied up with UGC approved Mahatma Gandhi University, Punjab Technical University & Manomanian Sundernar University to provide Degree programmes to its students in Multimedia and Animation art. A no. of students have been benefitted with this collaboration and pursuing degree courses on a reasonable fee.

At TGC, we innovate design study by giving an apt environment i.e. full of daily regular sessions, project works, assignments, environmental study, group discussions, celebrating design events, contest and excursion trips. Unified method of teaching also include, updating students through various workshops, symposiums & design shows.

We also have received continuous and beaming inspiration from the solid experience of our directors who are always a driving force to inspire the team of trainers & co-ordinater staff. Currently we have more than 10 centers based in Delhi/NCR, Gwalior, Chennai,  Trichy, Pondicherry.

TGC has diversified its training programmes around the digital art media, thereby students has a choice to enroll a course ranging from 3 months to 3 years and can customized their course curriculum according to their own requirements.