Pay Per Click (PPC) Training

Training/Coaching/Tuition by TGC Animation & Multimedia Delhi NCR, New Delhi View Contact

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Internet Marketing is emerging day by day. Many new courses related to the same are coming up drawing top notch career opportunities for ambitious learners. ‘Pay Per Click (PPC) Training’ involves model of internet advertising which is used to channelize the traffic to websites. In this entire process, publishers are paid by the advertisers whenever the user clicks on the ads. Relevant to the target market, advertisers bid on the keywords using search engines. It provides a global platform in advertising campaigns on Yahoo, Google etc.

Objective:
The very purpose of PPC is to achieve profitability rate in the internet marketing. Keeping a track on the number of clicks will help you know the amount of interest and attention your web site is attaining. The objective is to attain a certain amount of impressions of the web with the quality and placement in the rankings.

Course Outline:

• Search Engine Marketing (SEM) introduces you to basic concepts of SEM and PPC, setting up an account for Ad words of Google and differentiating between organic and inorganic searches.

• Setup of PPC Campaign covers up the key points like forming and naming of a campaign, displaying devices and locations, searching for different networks and managing the expenses incurred.

• Keywords make you master the concepts of selection of different types of keywords by carrying out an extensive research and diagnosis. It helps you manage impressions, track the cost on per click, maintain the quality of the score and destination of the URL.

• Increasing the quality score involves determining the placing of the advertisement and payment levels etc.

Course Outcome:
On completion, students will learn management of accounts, targeting keywords, formatting ads, analyzing of tracking of e-commerce, monitoring the performances, completing the targets within the given time duration, scrutinizing the growth, profitability and performances, managements of the ad groups and campaigning etc.

Technologies:
Technologies like flat rate PPC and Bid-Biased PPC are used. They advertise on fixed amount decided for each click, and in auctions, which are privately hosted by the publishers or advertising networks respectively.

Career Scope:
Digital Marketing with its growing popularity has targeted maximum number of audiences and is growing rapidly. It offers wide career opportunities with advertising agencies and big firms including various domains. You can be placed as marketing professionals in reputed companies around the globe.

TGC Animation & Multimedia

Total Graphics Classes (TGC) - is a sincere attempt on part of a few committed professionals in the field of Animation & Digital Art Media. It is our endeavor to turn out self-driven, top class professionals in this field who derive utmost satisfaction from challenges at work and deadlines. This industry focus sets us apart from others in this field and if, we may say so, is also one of our competitive advantages.

TGC, an ISO 9001:2008 company, incorporated as digital design institute since 2000. For the last 13 years we have produced more than 12,000 hardcore skilled designers most of them are working with some of the most renowned animation studios, multimedia houses, e-learning companies, national dailies, & web design firms etc.

TGC is tied up with UGC approved Mahatma Gandhi University, Punjab Technical University & Manomanian Sundernar University to provide Degree programmes to its students in Multimedia and Animation art. A no. of students have been benefitted with this collaboration and pursuing degree courses on a reasonable fee.

At TGC, we innovate design study by giving an apt environment i.e. full of daily regular sessions, project works, assignments, environmental study, group discussions, celebrating design events, contest and excursion trips. Unified method of teaching also include, updating students through various workshops, symposiums & design shows.

We also have received continuous and beaming inspiration from the solid experience of our directors who are always a driving force to inspire the team of trainers & co-ordinater staff. Currently we have more than 10 centers based in Delhi/NCR, Gwalior, Chennai,  Trichy, Pondicherry.

TGC has diversified its training programmes around the digital art media, thereby students has a choice to enroll a course ranging from 3 months to 3 years and can customized their course curriculum according to their own requirements.