Post Graduate Diploma in Marketing Management (PGDMM)
Postgraduate Diploma by SVKM's NMiMS - NMIMS Global Access School for Continuing Education
Mumbai
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| Medium of instruction: | English |
This prestigious professional course aims at preparing students for the senior level management position. The programme covers various aspects related to Marketing Management, Marketing Research, Sales & Distribution and Advertising. It focuses on the strategic role of business in improving the marketing function of a firm. It will prove especially useful for entrepreneurs seeking to launch new products or revamp existing products in the market. The programme is for current and future sales and marketing specialists. The courses provide tool and techniques to develop innovative approaches to marketing management. It is an excellent blend of theory and practice and uses contact lectures, case study method, intensive reading, to develop integrated learning.
Curriculum - Post Graduate Diploma in Marketing Management (PGDMM)
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Semester - I |
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Management Theory and Practice (3) |
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Organisational Behaviour (3) |
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Business Economics (3) |
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Corporate Social Responsibility (3) |
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Information Systems for Managers (3) |
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Semester - II |
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Marketing Management (3) |
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Financial Accounting (3) |
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Consumer Behaviour (3) |
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Sales Management (3) |
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Marketing Strategy (3) |
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Semester - III |
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Strategic Management (3) |
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Customer Relationship Management (3) |
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Marketing Research (3) |
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Brand Management (3) |
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International Marketing (3) |
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Semester - IV |
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Business Law (3) |
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B2B Marketing (3) |
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Integrated Marketing Communications (3) |
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Services Marketing (3) |
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Project (3) |
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Figures in bracket represent number of credits. Full Credit (3) : 100 marks |
| Distance Learning/Correspondence | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
2 Years |
Distance Learning/Correspondence | Not Specified |
INR 67,000 Per Course (Taxes As Applicable) |
| Price Notes: 1st year (Amt in Rs) - 34000 and 2nd year (Amt in Rs) - 33000 | ||||
