Bachelor of Business Administration (BBA)

Semester 1

• Introduction to modern business

• Basic Business Statistics

• Micro Economics

• Basic business communication

• Business laws

• Introduction to Computers

• Communication & Soft Skills

Semester 2

• Organizational Behavior

• Marketing Management

• Macro Economics

• Basic Accounting

• Database System

• Seminar

Semester 3

• Business Mathematics

• Human Resource Management

• Logistics Managements

• Cost Accounting

• Production and Operation management

• Information Technology in Management

Semester 4

• Research Methodology

• Financial Management

• Operations Research

• Legal Environment of Indian Business

• Project Management

• Seminar

Semester 5

• Business Environment

• Entrepreneurship

• Specialization Major 1

• Specialization Major 2

• Specialization Major 3

• Training Report

Semester 6

• Corporate Strategy

• Management Information Systems

• Specialization-3 (Major)

• Specialization-4 (Minor)

• Project Report

• Seminar

Who Benefits:

The course is aimed at providing a management degree to students who are aspiring for a career as managers and who wish to become an MBA subsequently. Successful completion of BBA would make a student eligible for admission to the MBA programmes.

Course content:
Students will study all contemporary subjects related to management. Subjects are common for all students in the first four semesters. During the fifth and sixth semesters, a student may select specialisation subjects. Some of the major subjects covered are: Introduction to Modern Business, Business Laws, Business Communication, Organisational Behaviour, Marketing Management, Cost Accounting, Project Management, Research Methodology and others.

The MassCoMedia USP:
Innovative teaching and excellence in learning are the hallmark of MassCoMedia. The standard methodology followed at MassCoMedia includes :

Lectures
Experienced and well-qualified faculty provide lectures with the innovative training.
Role Plays
With the help of role plays students are made to take up roles in different situations that simulate real situations of an organisation. It helps them to develop their decision-making skills.
Computer Based Tutorial
Audio visual teaching has more impact, as it helps a student to grasp in-depth knowledge while going through the detailed visuals of the course.
Mock Sessions & Group Discussions ( GDs)
We provide a lot of opportunities to our students to attend and to participate in several GDs & Interviews. The regular interactions with various members in the team prepare them to develop their leadership skills and to build up their confidence level.
Case Studies
The different strategies that are adopted by the corporate are taught to the learners through the method of case studies. It helps students to build their logical skills.
Summer Training
Students are required to undertake the projects of Summer Training; it gives them the practical exposure to the industry.
Seminars & Workshop
We frequently organise various seminars and workshops on several subjects, wherein students are encouraged to work on certain grounds with the support of Faculty Members. These seminars & workshops encourage them to improve themselves on various levels. Strong tie-up with Media Companies. 100% job placement of BBA students. MassCoMedia is a state-of-the-art media Institute with a very strong media contact. Students have ready access to all our media subsidiaries, a facility not available in most management institutes.
Career Opportunities

• Executives & Brand managers

• Customer care officers in MNCs, banks, Telecom services, IT services

• Executives in HR Placement Consultancy Firms

• Opportunity to work with public sectors and NGOs

• Self-Employment