PG Diploma in Mass Communication, Advertising & Journalism - Degree Programs

Semester 1

• Introduction to Communication

• Introduction to Mass Communication

• Introduction to Journalism

• Introduction to Advertising

• Introduction to Computers

• Communication & Soft Skills

• Practicals

Semester 2

• Introduction to Media Technologies

• Introduction to Public Relations

• Journalistic Reporting & Editing

• Advertising Design & Principles

• Project Report

Objective:
The course provides basic knowledge of journalism, mass communication and advertising. It aims to sharpen the basic skills needed to function effectively in a media organisation. It provides a holistic view of theoretical as well as practical aspects of journalism and mass communication. Spread over two semesters, it introduces the student to communication and mass communication, journalism, advertising, public relations, computers, media technologies, public relations, reporting and editing.

The MassCoMedia USP:

Students participate actively in content development projects undertaken by the institute.

Experience gained at MassCoMedia helps them enhance their portfolios.