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Course Content: 1) Marketing and brand communications • Communication Theories and Models Introduction to Advertising Introduction to Brand Introduction to Marketing Market Research Consumer Behavior Integrated Marketing Communication 2) Understanding digital marketing & Digital media mix • Introduction to search engine optimization Introduction to Social Media Marketing Introduction to advertisin... Category: Mass Communication & Media Management | PGD in Digital Marketing & Media (PGDMM) | Media & Mass Communication | Online Advertising | EMDI Institute of Media & CommunicationDelhi (New Delhi)  EMDI History EMDI was established in India in 2002 to provide professional training for the event management & media industry . Industry stalwarts... |
Course Content: The Advertising and media program covers the central principles of advertising and enables students to gain a wide range of knowledge, practical abilities and creative skills that cuts across a wide range of advertising practices and media forms. The program is so devised to prepare students not only in the managerial aspects of the media and advertising business but it also lays due emphasis on m... Category: Mass Communication & Media Management | PGD in Media Management | PGD in Advertising | Advertising Management | Advertising | + | We School (Welingkar Institute of Management)Delhi (New Delhi)  Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. ... |
