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Active Filters : Category : Online Advertising | Duration : 3 - 12 Months | Provider : EMDI Institute of Media & Communication | Provider Location : Maharashtra
Course Content: 1) Marketing and brand communications • Communication Theories and Models Introduction to Advertising Introduction to Brand Introduction to Marketing Market Research Consumer Behavior Integrated Marketing Communication 2) Understanding digital marketing & Digital media mix • Introduction to search engine optimization Introduction to Social Media Marketing Introduction to advertisin... Category: Online Advertising | PGD in Digital Marketing & Media (PGDMM) | Mass Communication & Media Management | Media & Mass Communication | EMDI Institute of Media & CommunicationMaharashtra (Mumbai, Navi Mumbai ...) ![]() |
Course Content: 1) Overview of search & display ads 2) Introduction to ad network 3) Campaign Management a) Campaign strategy b) Campaign set-up c) Managing campaigns 4) Keyword targeting a) Introduction to keyword targeting b) Keyword management & troubleshooting c) Keywords and the display network 5) Ad formats a) Overview of ad formats b) Text ad formats c) Image ad formats d) Video ad formats e) Mobil... Category: Online Advertising | Diploma | EMDI Institute of Media & CommunicationMaharashtra (Mumbai, Navi Mumbai ...) ![]() |