(PGDSMM) PG Diploma in Spa Marketing Management

PGDSMM 1.1

Introduction to Spa therapies

PGDSMM 1.2

Principles of Spa Management

PGDSMM 1.3

Fundamentals of Management

PGDSMM 1.4

Principles of Service Marketing

PGDSMM 1.5

Marketing Communications

PGDSMM 1.6

Marketing and Consumer Behavior

PGDSMM 1.7

Marketing Research

PGDSMM 1.8

Creative Writing

PGDSMM 2.1

Advertising and PR

PGDSMM 2.2

Revenue Management

PGDSMM 2.3

Distribution and Logistics

PGDSMM 2.4

International Marketing

PGDSMM 2.5

Direct Marketing and Sales Promotion

PGDSMM 2.6

Digital Marketing and Website Management

PGDSMM 2.7

Relationship marketing

PGDSMM 2.8

Graphic Design

PGDSMM 2.9

Organizational study Report based on OJT

PGDSMM 2.10

Project Work

PGDSMM 2.11

Viva-voce

Program Overview

PG Diploma in Spa Marketing Management is designed to help students to develop a comprehensive understanding of all major components of marketing and their integration with spa industry. The program provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them. By completing this program, executives will have the ability to enhance their spa's profitability and market position.

Assessment Methods

Candidates are continuously and comprehensively assessed through a range of methods from written assignments/examinations to practical demonstrations. You will be assessed against each unit of competency within the program. Demonstrating competency in completing key tasks and activities is a key element of your program.

Number of Credits: 80, 1200 Hours

Theory- 720 Hours, Practical - 480 Hours

On Job Training: 2 Months