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Compufield Computer Institute

Search Engine Optimization (Internet Globel Marketing)


Training/Coaching/Tuition

by Compufield Computer Institute


Mumbai
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Starting from:
INR 10,000
Per Course
(Taxes As Applicable)
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Subjects Covered & Categories
Learn: Search Engines

Category: SEO
Basic Details
Medium of instruction:English
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Overview, Content & Syllabus

Search Engine Optimization (Internet Globel Marketing)

There are 600 millions documents on every possible subject and more than 1.5 million documents are uploaded everyday. The importance of "Variables" in the design of home pages to get maximum hits and hence achieve maximum marketing power.

 

We, at COMPUFIELD, teach you :

  • How to make your Web Site attractive and powerful, so that you can attract business globally on the Internet.

  • The importance of "Variable" in the design of home pages to get maximum hits and hence achieve maximum Marketing power.

  • How to use the different search engines available, and explain the working and retrieval functions of these search engines.

  • How to register your Web pages (URL'S) with various search engines like Yahoo, Altavista, Infoseek, Webcrawler, Hotbot, How to register your Web Site to various BBS, Usenet groups, Enzines, Exchange banner scheme. Additional Global Marketing tricks available on Web. Mass E-Mailing.

 

Project related to Web Page

Making a Professional Website using the above software, Multimedia and Sound.

 

Project related to Film Industry and CD Authoring

Making a Project using most of the above software after which you can work in any part of the world.

 

Syllabus

PHASE - I

1) Overview of SEO

  • Search Engines and Directories

  • Important Search Engines and Directories

  • Who Owns Who?

  • Important Industry Milestones

  • Who Powers Whom?

  • Key Audiences for Your Site

  • The Definition of Search Engine Compatibility

  • So What is Search Engine Optimization?

  • Web Site Elements Impacting Search Compatibility

  • How Search Engines Index Pages

  • How Search Engines Rank Pages

  • Web Site Relevancy Factors

  • Algorithm Chasing is for the Birds

2) Site Architecture

  • What is Site Architecture?

  • What is Search Engine Compatible Site Architecture?

  • Elements of Site Architecture That Impact Search Ranking

  • Domain

  • Directory Structure

  • File Naming

  • Page File Extensions

  • Navigation Menus

  • Multiple Entry Points

  • Heading Tags

  • Robots META Tag

  • Robots Exclusion Protocol (Robots.txt File)

  • Error Trapping

  • Site Maps

  • Cascading Style Sheets (CSS)

  • Server Side Includes (SSI)

  • Remaining Site Architectural Elements

  • Benefits of Search Engine Compatible Site Architecture

  • Further Reading

3) Text Content

  • Keyword-Rich Body Text

  • Text Heavy Home Page

  • SEO Copywriting

  • Heading Tags

  • Build Your Copy Around Your Keywords

  • Text Links

  • Advantages of Text Links

  • Navigation Menus

  • Assignment 1 (Tutor-Graded)

4) Dynamic Content

  • What is Dynamic Content?

  • How Dynamic Content Impacts Search Engine Compatibility

  • Optimization for Dynamic Web Sites

  • Workarounds for Dynamic Web Content

  • Further Reading

  • Assignment 2 (Tutor-Graded)

5) Graphics

  • Graphics and the Web

  • Graphic-Heavy Pages

  • Alt IMG Attributes

  • Graphical Navigation Menus

  • Navigation buttons

  • Image Maps

  • Drop Down Menus

  • Disadvantages

  • Accessibility

  • Assignment 3 (Tutor-Graded)

6) Link Popularity

  • What is Link Popularity?

  • Google PageRank

  • Backward Links

  • Link Building

  • Text Links

  • Factors Influencing Link Popularity

  • Important Search Engines and Directories Recap

  • Lists of Other Search Engines and Directories

  • Links to Avoid

  • Free Link Popularity Tools

  • Further Reading

  • Assignment 5 (Tutor-Graded)

7) Measuring SEO ROI

  • Does SEO Truly Deliver ROI?

  • Measuring SEO Success

  • Track your site’s search engine rankings

  • Track the amount of traffic your site is receiving

  • Track the number of returning visitors to your site

  • Track the number of sales / conversions your site receives

  • Track the link popularity of your site

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Course Schedule & Price
Classroom - Regular
When Duration Where Remarks Price
Not Specified 20 Sessions
 All Venues 1 session is of 1hr. INR 10,000
Per Course
(Taxes As Applicable)

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Venues (Locations)
Mumbai, Warden Road (Head Office):- Chinoy Mansion, First Floor, Block #2 Opp. St.Stephen's Church Warden Road, Mumbai - 400036, Maharashtra, India

Mumbai, Bandra West (Branch):- 1st Floor. O'Priya Building, Near Mehboob Studio Peter Dias Road Bandra West, Mumbai - 400050, Maharashtra, India

Mumbai, Andheri West (Branch):- Wembley Society, Shop No 3 Shastri Nagar, Lane no2, Lokhandwala Andheri West, Mumbai - 400053, Maharashtra, India

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