Master in Business Studies (M.B.S.) - University of Pune

Syllabus

First Year - Semester 1

• Principles & Practices of Management

• Principles of Marketing

• Fundamentals of Management Accounting

• Managerial Economics

• Research Methodology

• Consumer Behavior

• Business Communication

• Fundamentals of Information Technology

First Year - Semester 2

• Services Marketing

• Retail Marketing

• Sales Management & Personal Selling

• Distribution Management & Logistics

• Market Research Relationship

• Relationship Marketing

• Indian Economic Environment

• Field Work + SPSS

Second Year - Semester 3

• International Marketing

• Laws related to Marketing

• Financial Services Marketing

• Marketing Communication

• Retail Operations Management

• Project Work

• Foreign Language

• Virtual Marketing

Second Year - Semester 4

• Brand Management

• Strategic Marketing

• Export Documentation & Forex Management

• Direct Marketing

• Industrial Marketing

• Rural & Agricultural Marketing

• Entrepreneurship Development & Project Management

• Foreign Language