BBA in Media & Communication

Our Model of Media Education:

- The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, digital film), offline (printed media), and on ground (events and experiential marketing).

- Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).

- Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of media & communication management.

- The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.

- Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.

- Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.

- Each trainee completes two live projects in each semester with industry clients.

- Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.

- The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.

- Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.

- Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA .

- One-fourth sessions are conducted by full-time faculty and three-fourths by visiting professionals and media stalwarts to give industrial relevance.

Curriculum

First Semester:
(1) Introduction to Communication Theories, Models, Concepts, Evolution
(2) Fundamentals of Management
(3) Functional, Communicative & Business English
(4) Journalism across Media: Print, Television, Radio, Cyber
(5) Event Management

Second Semester:
(1) Business Environment
(2) Business Economics
(3) Fundamentals of Marketing
(4) Introduction to Brand Management
(5) Radio Production and Programming

Third Semester:
(1) Business Communication
(2) Business Statistics
(3) Television Production and Programming
(4) Theatre and its Evolution
(5) Advertising Management

Fourth Semester:
(1) Financial Accounting
(2) Legal Aspects of Business
(3) Fundamentals of Organizational Behaviour
(4) Public Relations & Corporate Communication
(5) Documentary Production

Fifth Semester:
(1) Financial Management
(2) Business Information Systems
(3) Human Resource Management & Leadership
(4) Publishing Books & Magazines
(5) Film Appreciation

Sixth Semester:
(1) Cost and Management Accounting
(2) Production and Operations Management
(3) Development Communication
(4) Digital Communication
(5) Special Paper: Advanced Journalism/ Radio/ Television/ Advertising/ PR & Corporate Communication/ Event Management (six areas of Specialization)

*The above information is subject to change by the discretion of the Management.