B. Sc. in Visual Communication

Bachelor's Degree by Bridge Academy for Media Studies Chennai, Pondicherry View Contact

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The Bachelors degree course in visual communication is an advanced course when compared with the diploma course. Visual communication course enables students to learn about the nuances of creativity and communication and lays foundation for making them self-motivated artists with strengths in creative vision, concept development, and critical thinking as well as a commitment to communicating visual messages through innovative artistic expression.

Visual communication course is designed to offer media students a comprehensive background and contemporary fluency in the impact of visual images on culture. It provides students with practical skills about visual communication course and subject knowledge related to design principles and research methodologies in visual communication course.

Bridge Academy film institute with its advanced infrastructure, comprehensive curriculum, skilled faculty strives to encourage students to scale higher in their fields of interest with firm and stern roots.

We enrich students creativity and practical knowledge and help them in achieving a breakthrough in design innovation for a variety of media forms with software and field expertise.

Visual communication course encompasses a wide range of field projects like Portfolio Development, Film/Teleserial Editing, Print designing, Graphic designing, Digital Photography, Movie trailer, Promos, Web Designing, Commercial Advertising, Animation films, Blue/Green screen production, Rotoscoping, Wire removal, Color correction, etc.

Visual communication course description outlines

Introduction to Visual Communication: Communication as a Process, Levels of Visual Communication, Semiotics, Human Communication, Perception, Listening, Visualization as a Creative Process, Elements and Need for Visualization, Visual Analysis and Picture Reading, Principles of Design, Relationship of Elements, Perception.

Communication Skills: Communication Process: Components, Types and Barriers, Public Speaking, Organizational Communication, Writing Skills, Reading Skills, Listening Skills, Planning and Writing Documents, Preparing Effective Messages, Personality Development, Preparing for Interviews.

Drawing: Study of Composition & Structure, Linear Drawing, Water Color, Using Different Types of Pencil and Shading, Proportion, Focal Point, Value Pattern, Light & Shadow and Cast Shadow, Art & Design, Storyboards, Human Anatomy Sketches, Movement in Drawing, Principles and Elements of Design, Applications of Geometrical Forms–2 dimensional and 3 dimensional, Colour and Space, Form and Space, Visual Structure.

Graphic Designing: Image Editing, Printing Basics, Color Theory, Digital Photo Editing, Scanning, Color Correction, Restoration, Typography, Collage Making, Logos & Illustrations, Page Making, Newspaper, Magazines, Advertisement, Poster & Brochures Designing, Product Label.

Media Culture and Society: Media Saturation, Media Literacy, Critical Autonomy, Media Determinants, Ownership and Control, State and the Law, The Rhetoric of the Image, Visual Coding, Media as the Consciousness Industry, Media Ideology, Media and Realism, Audience Positioning.

Media Orientation: Introduction to Indian Media Environment, Outline of Indian Media History, Media as Fourth Pillar, Media Texts and Contexts, Print Media, Cinema, Radio and Television, Film Analysis, Existence of Contemporary Radio, Television Genres, Digital Media, New Media, Understanding and Characteristics of New Media.

Television Production: Understanding TV Medium, Video Formats, TV and Video Production Approaches , Audio Recording, Sound Manipulation, Special Mics & Mixers, Shots LS/MS/CS/ Different Angles and Movement of Camera, 30° & 180° Rules of Video Recording, Different Lights, Colour Temperature, White Balance, Different Lighting Styles, Camera Parts & Functions, Different Lenses & Filters, Grammar of Editing, Assembling, Continuity Editing, Online & Offline, Linear and Non-linear Editing.

Digital Cinematography: Introduction to Principles of Cinematography, Film and Emulsions, Invention of Film Camera & Television, Film and Television Media & their Principles, Analogue System of Recording, Types of Camera, Parts of a Video Camera, Production Team, Three Phases of Production, Video Camera Operational Techniques, Camera Movements and Angle, Editing Functions, Framing, Lighting & Shading Techniques and Applications, Camera and Colour, Vocabulary Related to Digital Cinematography.

Post-Production Technology: Foundation of Editing, Audio Alignments in Editing, Video Formats, Rough Cut Inferior Format, Audio in Post Production, Roll of Time Code, Capturing Techniques, Fire wire, Capture Cards, Compressed and Uncompressed Footages, Working with ATA, SATA and SCSI Hard Disks, Frame Aspect, Editing Techniques, Cuts and Transition, Film Editing Techniques, Visual Effects.

Script Writing: Script Writing as a Creative Enterprise, Creative Thinking, Creativity Process, Stages in the Craft of Script Writing, Narrative Structure, Select Narrative Techniques, Stereotyping, Two- versus Three-Dimensional Characters, Guiding Principles for Evolving Effective and Credible Characters, Media and Script Formats, Storyboards, Writing Versus Directing and Other Related Issues; Script Writing Software, Two Column AV Format Script.

Advertising: Introduction to Advertising; Structure and Functioning of an Ad Agency; Advertiser-Agency Relationship, Audience Analysis, Segmentation, Targeting and Positioning, Audience Research, Creative Aspects of Advertising in Print and Electronic Media, Creative Use of Media, Traditional and New Media, The Role of PR in Advertising, Advertising Social Issues, Political Advertising, Dynamics of Creating and Executing the Complete Campaign Strategy.

Film Direction: Introduction to Film Language and Grammar, Organizing Action in a Dramatic Scene, Media and Script Formats, Breakdown of Script, Writing Vs Directing, Script Writing, Managerial Responsibilities of the Director, Delegating Authority, Dealing with the Producer, Assistant Directors, Crew, Cinematographer, Implementing the Shooting Schedule with Perfection, Post production, Editing.

Animation or e-Learning: Media internship is provided in the final year with the objective of exposing students to real experiences in media industry which will help them mould their career in a special way. The area of specialization and internship selection is purely based on students choice.

Placements are made available for aspirants in media and publishing fields for those who complete the course.

Non Semester Pattern Exams

1st Year Subjects :

1. Language(Tamil/Hindi) (Theory)
2. English (Theory)
3. Introduction to Visual Communication (Theory)
4. Communication Skills (Theory)
5. Photography (Practical)
6. Drawing & Graphics Designing (Practical)

2nd Year Subject :

1. Media Culture and Society (Theory)
2. Media Orientation (Theory)
3. Television Production (Practical)
4. Digital Cinematography (Practical)
5. Post Production (Practical)
6. Script Writing (Practical)

3rd Year Subject :

1. Advertising
2. Film Direction
3. Elements of Film
4. Elective: Animation (OR) E Learning
5. Internship
6. Final Project

Projects

Short Film, Documentary Film, Ad. Film, Photography Portfolio, Website Designing, E-Learning, Movie Trailer, Promos, Film Editing. Tele - Serial Editing, Ad Film Composition, Blue & Green Screen Production, Rotoscoping, Wire Removal, Color Correction

Selection Criteria

• Basic knowledge & interest in the chosen field of study
• Personal Interview
• Creative ideas and passion to excel in media world

Application & Registration

• Application form to be filled up along with payment of registration fees.
• The registration fee of Rs.5000/- shall be adjusted in the course fee.
• Alternately the candidates can apply online by downloading application. clickhere for online application

Enclosures

• Attested Passport size photo 2 Nos
• Attested Certificates copies fulfiling eligibility criteria
• Attested copy of Transfer Certificate / proof of age.
• Original certificates for verification & same shall be returned immediately after verification.
• Permanent Address Proof

Bridge Academy for Media Studies

Bridge Academy for Media Studies, an ultimate of its kind, has a team of highly motivated and creative faculties for providing knowledge from a comprehensive range of technologies. All our faculties are handpicked with extensive practical experience in media fields and they act as two sides of coin with both production experience and teaching ability.

Our main goal is to educate students on how the media industry works, to equip them with the knowledge needed for transforming their seamless ideas to real production experiences. Media courses in Bridge Academy are designed in such a way to tame the aesthetic and creative senses thereby help them in finding position in the fourth pillar of democracy.

Bridge academy plays a pivotal role in training students with the latest technologies and techniques thereby making them expertise in field of media. Bridge Academy has a well-planned curriculum and capable staff to cater students needs thus making a smooth transition from a student to a field professional.