Two Years Masters' Programme in International Marketing (MIM)
by Indian Institute of Export and Import Management (IIEIM)Mumbai |
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| Eligibility: (Pre-requisites) | (i) A minimum Bachelors degree or equivalent from an Indian or Foreign University with min. 50% aggregate marks / grade. (Final year Degree Students / Diploma Holders may also apply) |
| Medium of instruction: | English |
The Two-Year Masters' Programme in International Marketing is an elaborate course for developing a competent cadre of Business Executives to meet the country's growing requirements of resource personnel in the field- of Foreign Trade and International Marketing / Business operations.
Developments in the International Market on the one hand and the consequential impact of the same on India's Foreign Trade of the other, call for an increasingly professional approach to International Marketing & Business operations. Radical changes have taken place in the techniques and approaches to management of International Business.
The Masters' Programme in International Marketing aims at imparting professional education and training, in modern management techniques for handling International Marketing / Business operations in a highly dynamic and competitive environment.
Key objectives:
- to prepare the Participants for professional careers in the management of International Marketing / Business operations.
- to enable the Participants appreciate the inter-relationship of the diverse and complex tasks of International Marketing / Business operations, concepts, techniques, tools and procedures.
- to help the Participants develop analytical skills to identify International Marketing / Business opportunities to determine conditions for access to potential markets and to take necessary steps to achieve the objectives in the context of internal as well as external constraints.
- to promote among the future business executives a scientific approach and capability to undertake senior managerial responsibilities in Intenational Marketing / Business.
For Whom
This unique management programme draws company sponsored recommended Executives, Foreign nationals, self sponsored executives, Entrepreneurs, Professionals and self sponsored individuals as its participants.
The Programme is ideal for:
- Company Sponsored / Recommended Participants.
- Promising excutives who have been identified by their employers for growth.
- Foreign / NRI Participants.
- Senior officers and managers of the Private / Public Organisation.
- Self - Sponsored Participants.
- Executives with ambition to use fast and capacity to work hard, an urge for formal learning and willingness to devote time and who are self organised.
- Bright young Management / Engineering / Professional Courses / Post graduates/ graduates who have managerial aptitude, ambition to rise fast in a global setting, and an urge for formal learning and international business orientation.
Course Structure
2 Years Masters Programme in International Marketing (MIM)
SEMESTER – 1 (GROUP A): Same as Group A of DEIM
SEMESTER - 2 (GROUP B): Same as Group B of DEIM
SEMESTER – 3 (GROUP C): (100 marks each)
XIII. International Marketing Management. XIV. International Marketing Research, Distribution Channels. XV. International Product policy. XVI. Assignments & Presentations
SEMESTER -4 (GROUP D) – (100 marks each)
XVII. Export Pricing Strategy. XVIII. Export Management & Strategy. XIX. International business Operations. XX. International Organisational Behaviour. XXI. Assignments, Project Work / Report.
| Classroom - Part Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified | Not Specified | All Venues | Not Specified | Price On Request |
| Distance Learning/Correspondence | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified | Not Specified | Distance Learning/Correspondence | Not Specified | Price On Request |
Indian Institute of Export and Import Management (IIEIM)
The executives of today need to constantly evolve and understand the needs of the international market. An ability to understand, strategize, plan and execute ideas and knowledge is primary for success. They must understand the dynamics of people, cultures, countries and products. It is significant that they understand the movement of products and services and create an environment conducive to trade. This can be achieved if they have relevant guidance, training and knowledge. IIEIM was established with this aim and it aspires to help both, the young and the experienced executives, manage the future. IIEIM with its knowledge offerings aims to hasten the globalization of India and growth in trade.
