Certificate Course in Search Engine Optimization

Certificate by ACLM Institute of Professional Studies Ghaziabad View Contact

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Search engine optimization is a technique to improve the visibility of a site or we can say that by implementing SEO technique we can generate more hits of a site. Also, we can say that SEO is a tool of internet marketing. Keeping in view of all the above facts, we've especially designed course on SEO training.

Course Contents

• What is search engine optimization?

• How SEO works for websites?

• Differences in the ranking criteria of major search engines

Types Of search engine optimization

• On Page Optimization

• Off page Optimization

On Page Optimization

On page optimization is the foremost step for any SEO strategy. It will not only help you to rank higher but will also enhance overall readability of your website. We teach you all the methods and tricks for effective on page optimization.

SEO On Page Optimization Tools

Competitors Analysis

Keyword Research

Keyword Placement

Title Creation

Meta Tag Creation

Meta Description Creation

Content Optimization

Keyword Density

URL Structure Analysis

Content Creation

Image Optimization

Sitemap Creation

Use of robots.txt

Doorway Pages

Invisible Text

Cloaking

SEO Off Page Optimization tools

• Search Engine Submission

• Directory Submission

• Article Submission

• Press Release submission

• Forums Posting

• Link Building

  One-Way

  Two-Way / Reciprocal / Link Exchange

  Three-Way

• Blogs

  Blogs Creation

  Blogs submission

  Blogs Commenting

• Posting Free Classifieds

• Google Mapping/Listing

• Social Book marking

• RSS feeds

• Video optimization

• Link Building

SEO Tools

• Google Keyword Tool

• Word Tracker

• Keyword Spy

• Keywords Position Checker

• Keyword Density Checker

• Google Analytics

• Stats Counter

ACLM Institute of Professional Studies

Advanced Computing Literacy Mission (ACLM) has been setup very recently with the aim to put up an strong examples of 16000 students in the field of technological services by the end of 2015. ACLM is affiliated with AISECT and Dr. C.V. Raman Universities for carrying out the training courses of degree, diploma and other certificate courses.

AISECT has completed 25 years in building careers and turning peoples into action. Now, the AISECT becomes a large university having more than 10 Lakhs students are being benefitted every year throughout the country.

Our organisation has been runned by industry professionals having vast experiences in technology, telecommunications and trainings. Currently we’re going through phase-I of technological training and we’re offering various courses under the programme graduate, post-graduate, executive education for senior and middle management, research and consulting and many other courses for corporate training.

State of the art computing

ACLM has one the finest computing environments among all current running institutes in the neighbouring area. We’re Operating around ½ the clock, with 40 desktops, high quality server, wi-fi internet enabled classes, high quality laser and colour inkjet printers.

Live Training Courses

ACLM is also conducting live training courses on advanced courses like Ethical Hacking, SEO, Software Testing, J2EE, .net and C++ courses from different sectors throughout the country. The basic purpose of such type of training is to clear concept on specific topic remotely which helps students directly to get in touch with senior trainers and to clear their doubts. For conducting such Live Training we’re using a 2 way (full duplex) video conferencing systems.

Information Centre

Setting up of information centre was a big task for us. As a general information centre, we’ve not only included the computer courses, we’ve also included a lot of other professional courses. Our information desk is open for information round the clock and experts from different background is always available for counselling.