Post Graduate Diploma in Marketing Management (PGDMM)
by SVKM's NMiMS - NMIMS Global Access School for Continuing EducationMumbai |
| Medium of instruction: | English |
This prestigious professional course aims at preparing students for the senior level management position. The programme covers various aspects related to Marketing Management, Marketing Research, Sales & Distribution and Advertising. It focuses on the strategic role of business in improving the marketing function of a firm. It will prove especially useful for entrepreneurs seeking to launch new products or revamp existing products in the market. The programme is for current and future sales and marketing specialists. The courses provide tool and techniques to develop innovative approaches to marketing management. It is an excellent blend of theory and practice and uses contact lectures, case study method, intensive reading, to develop integrated learning.
Curriculum - Post Graduate Diploma in Marketing Management (PGDMM)
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Semester - I |
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Management Theory and Practice (3) |
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Organisational Behaviour (3) |
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Business Economics (3) |
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Corporate Social Responsibility (3) |
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Information Systems for Managers (3) |
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Semester - II |
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Marketing Management (3) |
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Financial Accounting (3) |
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Consumer Behaviour (3) |
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Sales Management (3) |
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Marketing Strategy (3) |
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Semester - III |
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Strategic Management (3) |
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Customer Relationship Management (3) |
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Marketing Research (3) |
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Brand Management (3) |
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International Marketing (3) |
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Semester - IV |
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Business Law (3) |
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B2B Marketing (3) |
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Integrated Marketing Communications (3) |
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Services Marketing (3) |
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Project (3) |
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Figures in bracket represent number of credits. Full Credit (3) : 100 marks |
| Distance Learning/Correspondence | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
2 Years |
Distance Learning/Correspondence | Not Specified |
INR 67,000 Per Course (Taxes As Applicable) |
| Price Notes: 1st year (Amt in Rs) - 34000 and 2nd year (Amt in Rs) - 33000 | ||||
SVKM's NMiMS - NMIMS Global Access School for Continuing Education
NMIMS Global Access – School for Continuing Education formerly known as School of Distance Learning.
NMIMS Global Access – School for Continuing Education , an extended arm of S.V.K.M’s NMIMS University has been growing by leaps and bounds in the past few years. However, there has been no compromise on quality. All the programmes are highly flexible, and emphasize self paced learning.
In fact, it is our constant endeavor to improve the quality of the programmes in terms of content and delivery with a strong student support systems available online 24 x 7. All programmes are approved by Joint Committee of UGC-AICTE-DEC. These wide range of programmes cater to the diverse needs of working executives, management students, fresh graduates as well as housewives.
NGA – SCE Awards:
• Zee Business ranks NMIMS School of Distance Learning Second in its ranking of the Top 10 B-Schools offering Management Programs in Distance Learning Mode consecutively for 2 years.
• The DNA-Indus Learning 2012 Survey identifies NMIMS School of Distance Learning 5th in the top distance learning institutes in India that have leveraged methodology, technology, faculty and infrastructure to provide best experience.
• Competition Success Review honored NMIMS Global Access – School for Continuing Education as “Top Distance Learning Institute of India” award at the CSR Awards For Excellence 2013.
