Bachelor of Business Administration (BBA)
by SVKM's NMiMS - Anil Surendra Modi School of CommerceMumbai |
Request Info |
| Eligibility: (Pre-requisites) | The candidate must have passed 10+2 or equivalent exam including international IB Diploma in anystream from a recognized Board at first attempt and should have obtained a minimum of 50% aggregate marks for B.Com (Hons) program & 60% aggregate marks with passing in mathematics / statistics as compulsory subject for BBA Program Only. |
| Medium of instruction: | English |
The BBA curriculum is designed to provide industry with young managers for entry level positions for their first experience in a corporate role. The curriculum as currently envisaged, offers students a choice of specialization in marketing and/or finance roles in the 3rd year of their program.
With the phenomenal growth in the Indian Economy and the rise of the home grown multinationals, commercial enterprise today is looking at people to take up responsibility at entry levels who are flexible and adaptive to their business environment as well as sensitive enough to respond to the challenges being offered in an increasingly competitive global environment with multifaceted skill sets backed up by a rigorously honed knowledge base. The BBA program has been tailor made to fill in this need. Through a practical approach towards the syllabus, guided by the faculty from the industry itself, students are prepared for the real corporate world. Innovative methods of teaching consisting of case study discussions, presentations, classroom debates and role plays are used to make the classroom experience an invigorating one.
Bachelor of Business Administration (BBA) is spread over 9 trimesters with 5 subjects being taught in every trimester, which is a total of 45 subjects over a period of three years.
Intake: 240 Students
Sangita Kher, I/C Dean
The objective at the Anil Surendra Modi School of Commerce (ASMSOC) has been to impart undergraduate management education through its BBA and B.Com. (Hons.) programs focusing on developing competencies and skills in young minds that equip them with a core body of knowledge to successfully embark upon their managerial career paths and go on to assume leading roles in the future. The ASMSOC faculty and the students are continually engaged in a relentless endeavor to improve and update our curriculum and pedagogy in keeping with industry expectations from an entry level fresh graduate.
At the School, our Program emphasizes not only on the development of analytical skills but also on an in-depth and rigorous application of concepts, tools and techniques to a wide range of situations faced by managers. The basic focus is on training the students to become good decision makers with social sensitivity, customer focus and empathy; an integrated perspective across functional areas with the capability of assuming higher responsibility and a marked degree of flexibility in interpersonal relationships.
The participative learning pedagogy synthesises a strong conceptual foundation with the corporate internship experience in the second year, which is sharpened by a skill set enhanced through classroom projects and fieldwork. This unique combination of theory and practice makes each ASMSOC graduate ready for the real world challenges and problems for embarking on their maiden voyage in their corporate journey.
Wishing you all the best during your three years at NMIMS Anil Surendra Modi School of Commerce – come and enjoy the ride!
Sangita Kher
I/C Dean – Anil Surendra Modi School of Commerce
Value Proposition
This age of super specialization has given rise to the need for thoroughbreds in every field, who are groomed specifically for a purpose. Thus to cater to such requirements of the economic and commercial world, NMIMS’ Anil Surendra Modi School of Commerce has taken the initiative of grooming young undergraduate minds and making them conversant with the dynamics of the commercial world by offering two comprehensive courses viz. Bachelor of Business Administration (B.B.A) and Bachelor of Commerce-Honors (B.Com-Hons).
Anil Surendra Modi School of Commerce came into existence in the year 2007-08 and this youngest baby of NMIMS University has grown from strength to strength in a short span of time.
The synergy generated by the coming together of a unique blend of students from across the country, all of whom brought a special trait to the college ranging from Superior academics to excellence in sports and beyond, has led to a meteoric rise of the institution. In its first year of existence, the college has seen victories in many inter-collegiate events and extraordinary achievements by the students. The experienced faculty and the conducive environment have played a critical role in facilitating these achievements and resultantly, the students of this institute have transcended horizons, which is true to the motto of the University.
Anil Surendra Modi School of Commerce follows the globally accepted trimester system and international evaluation standard i.e. Grade Point Average (GPA), which is a yardstick to gauge the overall performance of the students in a way that enables them to be assessed in any part of the world and hence opens countless opportunities.
Program Objectives
The program objectives for the B.B.A program are:
-
To provide professional education and training to all students in all aspects related to the management discipline for advancement of learning towards promoting excellence in business administration and industry.
-
To strive for continuous improvement in instructions, methodology of delivery and course content to ensure updates of a student with the reality of the corporate world, its needs and expectations from an employable candidate.
-
To actively support the growth and quality improvements of a student, to enhance, prepare and train the student to face the corporate world.
-
To provide state-of-the-art infrastructure and all facilities to students, to support and propel their career paths, may it be managerial, administrative or entrepreneurial.
-
To associate the University with Councils, Academic Bodies of administrative education and corporate bodies in relation to the courses, curriculum development and advancement along with the upgradation in the course content to ensure that a student is well equipped with all the knowledge and skills required to become directly employable.
-
To collaborate with institutes and/or organisations in India and abroad that have similar objectives and functions, to facilitate exchange programs.
-
To take initiative in improving the education level and methodology.
-
To collaborate with industries and organisations in order to formulate training programs of mutual interest for the benefit of the students.
-
To understand the meaning of feedback, self evaluation and regulatory mechanism and to apply it in all aspects.
-
Development of criteria and tools for collection of information based on the design and evaluation methodology, provoking skills for reasoning and innovation.
Effective Communication: to enable students to communicate professionally and effectively, both orally and in writing, to enhance their understanding of and solutions for common business problems; also to enable them to understand the role of communication in communicating properly with a diverse and intercultural audience.
Global Business Management: to empower students to understand the theory, operations, and challenges of global business and also to give students a deeper insight into the ethnic, social, gender, religious, and cultural diversity in problem solving, decision-making and group dynamics.
Business Decision Making: to develop critical thinking, analytical, problem solving skills and also to equip them with the ability to identify and evaluate relevant information for decision-making. Flexible, creative, critical thinking methods are encouraged to analyze and solve complex business problems arising out of change and uncertainty.
Pedagogy
With the phenomenal growth in the Indian Economy and the rise of home grown multinationals, the commercial enterprise today is looking at people to take up responsibility at entry levels, who are flexible and adaptive to their business environment as well as sensitive enough to respond to the challenges being offered in an increasingly competitive global environment with multifaceted skill sets backed up by a rigorously honed knowledge base. The BBA program has been tailor made to fill in this need.
Through a practical approach towards the syllabus, guided by the faculty from the industry itself, students are prepared for the real corporate world. Innovative methods of teaching consisting of case study discussions, presentations, classroom debates and role plays are used to make the classroom experience an invigorating one.
Evaluation Criteria
Teaching, Learning and Evaluation
The duration of every subject is of 40 hours per trimester, depending on the program structure. In the final year of the BBA program, students are allowed to choose specialisation in marketing or finance. In the final year, emphasis is laid on industry-based project work/entrepreneurial venture planning for which core faculty act as guides and mentors.
A minimum of 80% attendance is required for all class sessions in every subject in each trimester along with successful completion of term work for students to be allowed to appear for the end of trimester examination. Evaluation pattern for each subject is approximately 40% for presentation projects, case study, discussions and class participation and 60% for the term and tests and/or assignments and practical/oral exam. Passing criteria in a subject is as per the rules of ASMSOC.
The G.P.A. (Grade Point Average) and C.G.P.A. (Cumulative Grade Point Average) obtained by a student, computed on a 4.0 point scale, will be awarded at the end of every trimester.
The class for final degree will be awarded on the basis of performance of all the three years combined together.
Placements
SVKM’S NMIMS University has a long standing tradition of excellent executive placements over the last 25 years. Some of NMIMS distinguished alumni represent the Who’s Who of the Indian and International business scenario.
Taking this tradition forward, we at the Surendra Modi School of Commerce (ASMSOC) have dedicated a strong team to coordinate the placement activities at the School.
The placement team proactively interacts with the industry bigwigs on a regular basis through various platforms like organising career fairs, making corporate presentations on the School of Commerce, organising for guest lectures of industry captains for the students on a regular basis.
All students of BBA and B.Com (Hons) are expected to undergo a summer internship with at least one corporate during the months of May and June at the end of their Second Year. This helps them in widening their professional horizons beyond the classroom teaching.
At the end of the three academic years, all qualified students are provided with placement assistance by the School.
Students who graduated from the Anil Surendra Modi School of Commerce have been excellently placed with reputed organisations like:
-
Citibank
-
Kotak Securities
-
O and M
-
Crisil
-
Angel Broking
-
Neilsen BASES
-
Synovate India
-
BNP Paribas Wealth Management
-
Edelweiss Capital
-
GATI
-
Genpact
-
Remax Realty
-
Protiviti Consulting
and many others
FAQ
1. Is B.com / BBA is approved by AICTE/UGC?
Yes, it is approved by UGC.
2. What about placements status for 2011?
Till now 80% students are being placed in ASM – School of Commerce and placement process is still in progress for academic year 2011 – 12 and by the end of the year all students will be placed.
3. Can candidates join other course (e.g.CA, CS, ICWA) along with above said course?
No.
4. What are Lecture timings for said course?
Lecture timing will be from 8.00 am. To 5.30 pm. on all weekdays. Excluding Bank Holidays and Sunday’s.
5. Do we provide exchange programme for said course?
The School has signed a Letter of Intent to undertake student exchange programmes with the University of Utrecht, Netherlands and Rotterdam Business School, Netherlands.
6. Is Hostel accommodation provided for said course?
No, but college can offer the logistic support for the same
7. If there is any gap between XI and XII then can candidates enroll for the said course/drop out after XII?
Candidates who have not cleared the 10+2 or equivalent exam in the first attempt are NOT eligible to apply for the admission to the courses. Further, those candidates who have passed 10+2 or equivalent exam by doing a part-time course or through distance learning/correspondence/ externally/open school are not eligible to apply for these courses.
8. What is the age limit for the said course?
As this is under graduate course, age limit is same when student complete his 10 + 2 or equivalent exam in his first attempt.
9. In which field can candidates do specialization for BBA/B.Com (Hons)?
Marketing or Finance
10. In which year was BBA/B.com (Hons.) started?
In the year 2007-08
11. What is the Eligibility for NRI?
No separate quota for NRI students.
Curriculum - Bachelor of Business Administration (BBA)
First Year
Trimester I
• India Social Political and Economic System
• Principles of Management
• Fundamentals of Business Mathematics & Statistics
• Fundamentals of Financial Accounting
• Effective Communication I
Trimester II
• Fundamentals of Management Accounting
• Essentials of Information Technology
• Elements of Psychology
• Effective Communication II
• Economics I (Micro)*
Trimester III
• Fundamentals of Business Law
• Organizational Behavior
• Financial Accounting II
• Economics II (Macro)*
• Principles of Marketing I
Second Year
Trimester IV
• Quantitative Methods for Business
• Global Business Environment
• Software Tools & Application
• Ethics & Governance
• Financial Statement Analysis
Trimester V
• Environmental Management*
• Principles of Marketing II
• Principles of Financial Management
• Human Resource Management*
• Elements of Taxation
Trimester VI
• Public Relations & Effective Communication
• Operations Management
• Corporate Financial Management
• International Accounting Standards
• Elements of Strategy (Strategic Management)
Third Year
Trimester VII
• Introduction to Financial Planning (Finance)
• Retail Management (Marketing)
Compulsory Subject
• Services Marketing
• Business Decision Making*
• Financial Markets & Institutions
• Banking & Insurance -I*
Trimester VIII
• Sales & Distribution Management (Marketing)
• Advertising, Media & Marketing Communication(Marketing)
• Modeling and Finance Lab (Finance)
• Banking & Insurance – II (Finance)*
Compulsory Subject
• Entrepreneurship
• Business Simulation
• Research Methodology*
Trimester IX
• Rural Marketing (Marketing)*
• Direct Marketing (Marketing)
• Investment Planning (Finance)
• International Trade & Finance (Finance)
Compulsory Subject
• Project Report*
• Customer Relationship Management
• Econometrics*
Note: (*) mark represents new subject added in the syllabus.
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
3 Years |
All Venues | Not Specified | Price On Request |
SVKM's NMiMS - Anil Surendra Modi School of Commerce
In the ongoing saga of evolutionary development that is NMIMS, it added another chapter in 2007, by establishing the Anil Surendra Modi School of Commerce, an attempt to emulate its path breaking endeavours in other fields of education to undergraduate business education.
The basic structure and curricular pattern and pedagogy of undergraduate education had hardly undergone any significant change in the last one or two decades – and the Anil Surendra Modi School of Commerce brought with it a breath of fresh air into the stale world of rote learning and outdated subject matter.
The pedagogic innovations included upgrading the learning process through case studies and presentations and enhancing the overall student experience through interactive class discussions, debates, project based assignments and a system of continuous evaluation.
Greater rigour was incorporated into the course content by adopting a trimester-based approach to course delivery and scheduling, a CGPA (cumulative grade point average) based relative method of grading to inculcate among the students a spirit of friendly yet intensely fair competition in their search of excellence; an ideal blend of strong conceptual foundations and practical relevance through field work based projects, guest lectures from industry practitioners.
The BBA curriculum was updated entirely very recently in keeping with the increasing demand from industry for specialized skills. It allows the students to specialize in their final year in areas of finance or marketing and benchmarks the content against global standards. Furthermore, the 3rd year specialization courses allow for customized career-focused content.
One of the unique features of the Anil Surendra Modi School of Commerce selection procedure is a pan-India written examination that tests all candidates on their verbal and quantitative skills irrespective of their past academic background.This process of selection allows the School to admit students who have excelled in their chosen fields of study irrespective of their geographic location. And the inevitable consequence is a diverse batch that represents a microcosm of India united in their academic credentials bringing to life the very ideal of “Unity in Diversity” within the premises of Anil Surendra Modi School of Commerce itself.
