Short Course - Art of Animation Production Management

Certificate by Whistling Woods International Mumbai View Contact

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Art of Animation Production Management 
 

Credit Points : 0.5

Award : Certificate Art of Animation Production Management   


Overview

The course in the Art of Animation Production Management provides a unique curriculum aimed at independent professionals, students and artists who need to streamline their productions. The course in fact, is not limited to animation, but rather to any medium of art that employs talent, resources, infrastructure and finance in a time-bound manner. Through a structured approach, the course in production management enables optimal realization of the potential of available talent, enables accurate project status tracking and updates, helps to create clear and accurate channels of communication and empowers you to create effective and realistic schedules.

Effective project management based on schedules enables accurate financial valuations and feasibility estimations that ensure higher profitability. Further it enables optimization of resource allocation as well as resource procurement. It is an integral part of any project, (Service work, In-house IPs, Small/Mid/Large TV Episodic Productions, TV Commercials, DVD productions, E-learning Projects, Feature Projects, Personal Assignments) and is applicable to all formats and mediums of art.

Along with helping to streamline operations, it also creates production ready professionals and helps in accurate assessment of performance of people on the floor. An added advantage of understanding and mastering this subject is that it provides excellent job opportunities. It is a huge plus for those seeking to advance their careers to leadership positions within a studio environment.

If you create art/animation in 2d or 3d, work with stop-motion, create visual effects or game assets or work as a digital design professional, this is a subject for you.

Learning Objectives 

- To streamline operations

- To assess projects for feasibility

- To allocate appropriate resources for optimal performance

- To create time-bound and realistic schedules

- To source and engage appropriate external talent and resources as needed

- To assess performance of self as well as external talent

- To build and maintain healthy work conditions

- To maintain detailed records of assets and data across projects

- To create and maintain dynamic knowledge libraries

- To engage in effective and meaningful communication

- To track project status

- To avoid sudden setbacks from controllable factors and mitigate risks

- To evaluate profitability and feasibility of projects

- To encourage proactive engagement and ownership on projects

- To create more time for art, self and other interests

Course Heads

Ranjit Singh

An industry veteran with over 25 years experience in animation direction, creative production and supervision of international and domestic projects, Ranjit has mentored numerous students, faculty and professionals and has worked with various studios and training institutes across the country. He has been honored as a Mover & Shaker of the industry at MAAC 24fps and has been on the jury of many prestigious awards including FICCI BAF. He has extensive studio management expertise including but not limited to areas of project management, business development, creative supervision, client servicing, HR and overall company strategy. A prominent speaker at industry platforms, animation seminars and vocational training programs, Ranjit personally conducts masterclasses in various subjects including Craft of Animation Story-telling and Fundamentals of CGI and Animation. He is part of the troika of RamSinghKumaresh - The Animation Masterclass.

Ranjit is a founder Trustee of The Animation Society of India – TASI and was its Honorary Secretary from 2005-2011. He is currently authoring the first ever book to be published on the Art of Animation Production Management to be published by Macmillan India.

Whistling Woods International

The Institute

Founded by one of the India’s leading filmmakers – Subhash Ghai and is promoted by Mukta Arts Limited & Filmcity Mumbai. Whistling Woods International(WWI) is Asia’s largest Film, Television, Animation and Media Arts institute, providing world-class education in all technical and creative aspects of filmmaking and television.

Whistling Woods has also been rated amongst the top 10 film schools in the world by ‘The Hollywood Reporter’, alongwith institutes like NYU Tisch, NFTS, FAMU & AFTRS. WWI was the youngest school to be featured in that list.

The WWI Mumbai campus is located inside Mumbai’s film & television production hub ‘Filmcity’, and offers courses that vary in duration from 1 year to 3 years, both full-time and part time in nature. All the major specializations of the Media & Entertainment industry are catered to, including Acting, Animation, Cinematography, Direction, Editing, Producing, Screenwriting, Sound and Media Studies. WWI also offers India’s first MBA in Media & Entertainment and India’s first MBA in Media & Communication.

The full-time faculty of WWI is a body of academics and renowned industry professionals like Subhash Ghai, Rajen Kothari, M Krishhnamurthy, Rob Reece, Anjum Rajabali, Rakesh Ranjan, Ashmaki Acharya, Somnath Sen, Samar Khan, Prashant Naik, Yusuf Mehta, Dhananjay Khore with regular guest lectures by leading Indian & International filmmakers, actors & technicians like Ashutosh Gowarikar (Director of oscar-nominated ‘Lagaan’), Farhan Akhtar, Ashok Amritraj, Shyam Benegal, Naseeruddin Shah, Danny Boyle (academy award winner for Slumdog Millionaire), Rajkumar Hirani, Rakeysh Mehra, Vishal Bharadwaj, Farah Khan, Nagesh Kukunoor, Shelley Page (head of international outreach for Dreamworks Animation), and several more. Students at Whistling Woods, hence, have a unique opportunity to interact on one-on-one basis with some of the most successful professionals in the Indian film industry.

The courses at WWI are designed to ensure that the students’ learning is collaborative and industry oriented. The curriculum at WWI is a unique hybrid of theoretical and practical aspects and ensuring that the creative dovetails well with the business aspects. All students also undergo rigorous study in several co-curricular faculties like Film Appreciation, International Art Literature Culture, Production Design & Music.

These unique elements in the curriculum & the teaching methodology have seen WWI’s student body growing over three times over the past three years. Further, almost 15% of the student body now comprises of International students, from the USA, Canada, UK, Germany, Italy, France, Holland, Vietnam and others who choose WWI over the multiple film-studies options available in their own countries.

The Institute is also highly committed to ensuring that its students move into the industry in creative and rewarding areas of employment. WWI alumni are currently working at several leading media organisations like Aamir Khan Productions, Annapurna Studios, BIG Animation, Balaji Telefilms, Dharma Productions, Dreamworks, Excel Entertainment, Fox Star Studios India, Mukta Arts Ltd, Percept Picture Company, Prime Focus, Rajshri, Red Chillies Entertainment, Reliance Mediaworks, Rhythmn & Hues, Star TV, Technicolour, Walkwater Film, UTV Motion Pictures, Yashraj Films and several more.

In early 2011, The Sony Media technology Center – a global Center of Excellence established by Sony Corp. & WWI and located at the WWI campus in Filmcity, Mumbai was inaugurated by Sir Howard Stringer (Chairman, CEO & President, Sony Corp.). Sony has recognised WWI as a leader in the Media & Entertainment education sector in Asia, decided to partner with the institute for setup of the same. This follows Sony’s two other centers in London & LA and is the only one that has been setup in association with another organization, the first two being standalone centers. The Sony Media technology Center (SMTC) at WWI will focus on new and emerging technology in the fields of High Definition filmmaking, 3D filmmaking, High Definition Exhibition and HD Broadcast. Sony has equipped the WWI Mumbai campus with the latest technology in both HD filmmaking & 3D filmmaking and will also be stationing on campus their global subject matter experts from whom WWI students would learn a great deal.

In 2010, WWI was accepted as a full member of CILECT (Centre International de Liaison des Ecoles de Cinéma et de Télévision) – a global association of film schools, which lays very high standards on admitting members (there are only 150 members of CILECT). This membership has enabled huge expansion in WWI’s international operations with student & faculty exchanges been planned with the best film schools in the world. In the past as well, WWI has initiated affiliations with several global film schools, including first-ever-in-India activities like International student co-productions. Some of the schools that we have undertaken these activities with are Deakin & Griffith in Australia, Bradford College UK, Syracuse University USA & NYU Tisch Asia.

In a major step in secondary education in India, WWI was invited to partner with India’s premier High School Board - the CBSE board by the Ministry of Human Resource Development - Government of India to design a Media Studies curriculum for the country’s primary High School board (the CBSE board). WWI has prepared the curriculum, teaching methodology & is undertaking teacher-training for the ‘Media Studies’ elective in the 11th & 12th grade.

With the Mumbai campus operational since July 2006 and the student body having grown from 90 to 350 over 3 years, WWI is strongly looking at expansion both in terms of course verticals and campuses.

The above is just a snapshot of what Whistling Woods International has achieved in the short span of five years and the institution strongly marches on its way to fulfilling it’s goal – to be the institute of choice for media education globally.