Advanced Diploma In Fashion Marketing And Management

Advanced Diploma by Raffles Design International Mumbai Mumbai View Contact

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The study of Fashion Marketing is an exciting field that opens one up to countless opportunities in the fashion industry. This course will make the students conversant in the use of marketing in the fashion industry;this includes buying, merchandising practices, understanding buyersand various factors influencing their behavior, market research, conceptualizing, public relations, advertising and promotional activities. The course is tailored to blend creative fashion knowledge with marketing practices.

This programme includes classroom lectures, demonstration and practical exercises by students.

Student can exit with Advanced Diploma after completion of 2 Years.

Year 1

Colour Theory for Fashion Design

This module is designed to provide students with the knowledge and skills to enable them to identify and apply the basic theories of colour, line and shape, and develop the principals of balances, composition, movement and rhythm.

History of Costume

This course is designed to introduce the student to the development of costume throughout the major historical periods.

Textiles

This module will enable students to analyse and identify the origin and nature of textile. They will learn the key constructions of the fundamental knowledge of textiles. Class discussions also include the international yarn and textile show held every season.

Fashion Merchandising and Marketing

This module will enable students to understand market segmentation, consumer behaviour, the components of the marketing mix, market analysis, marketing strategy development and evaluation.

Contemporary Fashion, Styles and Trends

This module is designed to introduce the students to the development of contemporary fashion beginning with the middle of the 19th century and introduces students to styles and trends of the 20th century as well as events that added to their origins. Also covered are the social, political, cultural events and style arbiters that have shaped and influenced fashion from the haute couture to ready to wear. Furthermore the student will be introduced to the major fashion capitals and they would be required to analyse the consumer market and buyer behaviour that affect styles and trends.

Fashion Advertising

This module deals with advertising as a means of communications. Students will learn to develop advertising campaigns strategies, create and refine advertisements, select advertising media, prepare budgets and implement and manage advertising campaigns.

Fashion and the Consumer

This module will enable students to understand andstudy the various factors that influence consumer behaviour when purchasing fashion products. Students will have to successfully complete practical exercises and an industry-based term project in order to complete the module.

Digital Photography

The module is dedicated to understanding photography as a medium of expression and communication with emphasis on fashion photography. Students will work on a number of assignments and on one final project in fashion photography.

Visual merchandising

This module deals with store layout and merchandising systems. Students will develop an understanding on the use of fixtures, mannequins, lighting, display principles and in-store merchandise distribution.

Garment & Composition

This module will enable students to identify and draw different types of garment components and basic styles using the fundamental laws of composition.

Fashion Communication

This module deals with public relations with practical application: developing communication plans, preparing press releases and press kits, conducting interviews, producing newsletters, house journals and speeches.

Marketing Design on the Web

This module will enable students understand the goals and strategies for creating a website as well as organizing information and navigation. Functionality of a website will also be explored.

Academic Research and Communication Skills

This module covers key aspects of research and communication studies in academic contexts relevant to students of design and marketing.

Students are trained to do primary research (i.e. conducting focus group studies and surveys), accessing and evaluating information, paraphrasing, using established referencing systems, applying the principles of effective communication and professional presentation of documents.

Year 2

Principles of Economics

This module enables students to familiarize themselves with economic studies relevant to the fashion industry. It covers production and production factors, decision-making centers and economic activity results are analysed; understanding the basis of economics, measuring and analysing supply and demand, and measuring economic activity. Students will also understand business cycle, inflation and recession and the monetary system.

Students will have to successfully complete practical exercises and commence an integrated project in order to complete the module.

Market Research Techniques

This module is an introduction to market research. Students will be taught to identify the information required, select samples, choose the appropriate data collection methods and finally analyse and interpret the collected data.

Buying Principles 1

This module will enable students to be exposed to the major functions of a buyer, which involves,planning the merchandise mix, merchandise classification, assortment planning, and pricing and supplier selection.

Buying Principles 2

Through this module students will understand the in-depth role of a buyer with regard to the contribution to the back end office, as well as front line staff to ensure the smooth logistics of merchandise through all veins of the retail operations.

Product Development

This module will provide students with the knowledge and skills to examine all steps involved in the development of garments and other related products, from designing to manufacturing and quality control and also the advantages and disadvantages of private label development.

Principles of Accounting

Students will learn to both the theoretical and practical aspects of accounting in this module.

Fashion Coordination and Promotion

A module designed to enable students to create, produce and participate in a fashion show and event. They will also familiarize themselves with the functions of a Fashion Director or Coordinator. They will learn to co-ordinate sales promotion activities that are used by a manufacturers or retailers and basic techniques needed for the visual presentation of fashion through fashion show production and promotion.

Human Resource Management

This module will enable students to understand how best to select, recruit, deploy, train and develop, assess and reward people who work for them.

Final Marketing Project 1

The Final Marketing Project is a six-month project and it is the last step in the training process. It will prepare students for a career in fashion marketing. Student groups will submit a marketing plan/strategy, in eight parts over a six-month period for an industry client or a specific marketing situation. Students will conduct commercial research and gather information. They will complete the buying, layout, human resources, promotion and financial statements within a given set of parameters.

Final Marketing Project 2

This is a six-month project. Student group will submit the revised marketing plan/strategy, in eight parts over a six-month period for an industry client or a specific marketing situation. Student groups will present and be judged by industry professionals at the culmination of the project.

Internship

The Internship module is part of the Advanced Diploma programme. It is compulsory for the students to complete the internship programme in the course of study. Students are required to work with a fashion or fashion related company.

Raffles Design International Mumbai

Raffles Design is among the top design education providers in Singapore and is the largest design course provider in the Asia Pacific region; it has 33 colleges in 30 cities across 13 countries in the Asia-Pacific region: Australia, Singapore, India, New Zealand, Philippines, Thailand, Bangladesh, China, Indonesia, Malaysia, Mongolia, Sri Lanka and Cambodia.

The goal of our design courses is more than professional mastery or technical capacity or commercial advantage, but the commencement of a life-long pleasure in the human exercise of our minds, our most human part. It is an education whose spirit is designed to remind us that education is life- long and will be the means, far more than a job career, to forge those links with family, friends, community and country that will allow each to sustain the other.

Raffles Design International, Mumbai

Raffles Design International, Mumbai was established in the year 2004. The school is conveniently located at Santacruz West in suburban Mumbai. The courses offered by the school are: graphic design, multimedia design, fashion design, interior design, product design and fashion marketing degree courses in India. Raffles Design International aims to produce talented and skilled graduates who will shape the future of design and business related disciplines. Raffles Design has produced more than 400 award winning designers over the last 20 years.

At our facilities students will not only be able to gain exposure to international creative and business environments, they will also gain hands-on practical experience. Students can transfer or further their study if they wish at any of our schools or universities which have articulation agreement with us. Our entire school network follows the same academic calendar ensuring no study time is lost when transferring and all prior subjects successfully completed will be recognized. The medium of instruction is English and our curriculum is truly international. As part of their design training, the students perform internships at respectable companies and will also be able to develop a substantial work portfolio for themselves that will help them in building their careers.

The following Bachelor of Design degrees are available at Raffles Design's first international design college in Mumbai India:

• Fashion Design

• Interior Design

• Product Design

• Graphic Design

• Multimedia Design

• Fashion Marketing