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Diploma in Advertising & Media - Executive (DAM-Exec)


Team.i - School of New
Diploma

by Team.i - School of New


Bangalore
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Subjects Covered & Categories
Basic Details
Eligibility:
(Pre-requisites)

PUC/10+2 Yr Work Ex

Medium of instruction:English
Overview, Content & Syllabus

Subject

Sessions


Subject

Sessions


Class Room Sessions

Semester 1

Professional

Executive

Semester 2

Professional

Executive

Module 1: Soft Skills - M&E industry

Module 4: Advertising Overview

Effective writing for better communication

Y

Y

Development of advertising

Y

Y

Business Communications Soft Skills

Y

Y

Relevance of advertising in Marketing-mix

Y

Y

Negotiation skills

Y

Y

Agency Structure & Advertising Process

Y

y

Presentation tools

Y

Y

Ethics in Advertising

Y


Selling Skills

Y

Y

Consumer behaviour

Y

y

Public speaking skills

Y

Y

Pitching mechanism in advertising

Y


Creative thinking

Y

Y

Client - Agency interface

Y








Module 2: Basic theory for Business Communications

Module 5: Campaign - Creativity, Planning & Production

Marketing Management

Y


Stages in creative process

y

Y

Experiential Marketing

Y


Making of a creative brief

y

Y

Economic & accounting concepts

Y


Copy writing

y

Y

Organisation behaviour

Y


Visual in advertising

y

Y

Introduction to Brand

Y


Basic printing process (DTP, Artwork & Pre press)

y


Integrated Marketing Communications

Y


AV, Photography & IT tools

y





Costing/estimates & revenue process

y


Module 3: Media Studies - Basics

Module 6: Strategy Planning and Brand Management

Understanding Media

Y


Role and relevance of strategy in advertising

y


BTL/ATL/TTL

Y

Y

The strategy planning process

y


Print

Y


Theories and models in brand management

y


electronic

Y

Y

Module 7: Media Planning & Market Research

Digital

Y

Y

Role & Classification of various media 

y


Live

Y

Y

Broadcast advertising media

y

Y

Films

Y


Print advertising media

y

Y

Outdoor

Y


Media innovation and agency-media interface

y


Radio

Y


Planning and execution of various media plans

y

Y




Advertising/Positioning/Target market & Pre test research

y





Sources of media information/Trends and indicators.

y





International advertising: cultural dimensions in message development.

y


Practical Sessions

Bootcamps

4

2

Mandatory requirement



Live Industry Projects

8

4

Mandatory requirement



School Project

1

1

Mandatory for professional, Optional for executive


Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

Live Industry Projects

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure.


Course Schedule & Price
Classroom - Part Time
When Duration Where Remarks Price
Not Specified 1 Years
All Venues Not Specified Price On Request

Venues (Locations)
Bangalore, Ashok Nagar (Head Office):- Casa Capitol, No.17, Woodstreet (Road Opp to Brigade Towers) Ashok Nagar, Bangalore - 560 025, Karnataka, India


About Course Provider

Team.i - School of New


School Of New

team.i, The Entertainment & Media Institute is a premier Business School located in the heart of Bangalore. We offer “Generation next”, career based, Degrees and Diplomas in the verticals of Event Management, Public Relations, Advertising, Sports Management, Digital Marketing & Integrated Marketing Communications

About us

team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.

team.i has been nurturing and developing highly talented, industry-specific personnel successfully for the past decade. During this time, we have become pioneers and an authority on education in the field of non traditional arts.

We follow a fundamental Model – "FOR, BY and OF" the Industry

We leverage our proximity, experience and understanding of the industry to envision and implement a structured, qualitative, educational offering that makes our students industry-ready and provide them with extraordinary opportunities and exposure.

What is School of New ?

The School of New is an idea, a philosophy, a thought, a perspective. In fact, it is a way of life where people are empowered to be the change they want to see.

  • team.i is an Institution where it’s about doing it now rather than thinking ahead;
  • where intuition is the new reasoning;
  • where change is the new constant;
  • where impossible is the new possible.

At team.i, we believe in recognizing the individual within a team. We believe in empowering those who dare to be different. Blazing the trail for a new sphere of education, our courses are as unique as the individuals we nurture.

To know more about THE EDGE @teami, ACADEMICS@team.i, FACULTY@team.i, PLACEMENTS @team.i, contact us

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