Diploma in Advertising & Media - Executive (DAM-Exec)
![]() by Team.i - School of NewBangalore |
Request Info |
Category: Diploma in Advertising & Media | Marketing & Sales Management | Business Management | Media Studies | Mass Communication & Media Management | Advertising
Eligibility: (Pre-requisites) | PUC/10+2 Yr Work Ex |
Medium of instruction: | English |
Subject |
Sessions |
Subject |
Sessions |
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Class Room Sessions |
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Semester 1 |
Professional |
Executive |
Semester 2 |
Professional |
Executive |
Module 1: Soft Skills - M&E industry |
Module 4: Advertising Overview |
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Effective writing for better communication |
Y |
Y |
Development of advertising |
Y |
Y |
Business Communications Soft Skills |
Y |
Y |
Relevance of advertising in Marketing-mix |
Y |
Y |
Negotiation skills |
Y |
Y |
Agency Structure & Advertising Process |
Y |
y |
Presentation tools |
Y |
Y |
Ethics in Advertising |
Y |
|
Selling Skills |
Y |
Y |
Consumer behaviour |
Y |
y |
Public speaking skills |
Y |
Y |
Pitching mechanism in advertising |
Y |
|
Creative thinking |
Y |
Y |
Client - Agency interface |
Y |
|
Module 2: Basic theory for Business Communications |
Module 5: Campaign - Creativity, Planning & Production |
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Marketing Management |
Y |
Stages in creative process |
y |
Y |
|
Experiential Marketing |
Y |
Making of a creative brief |
y |
Y |
|
Economic & accounting concepts |
Y |
Copy writing |
y |
Y |
|
Organisation behaviour |
Y |
Visual in advertising |
y |
Y |
|
Introduction to Brand |
Y |
Basic printing process (DTP, Artwork & Pre press) |
y |
||
Integrated Marketing Communications |
Y |
AV, Photography & IT tools |
y |
||
Costing/estimates & revenue process |
y |
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Module 3: Media Studies - Basics |
Module 6: Strategy Planning and Brand Management |
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Understanding Media |
Y |
Role and relevance of strategy in advertising |
y |
||
BTL/ATL/TTL |
Y |
Y |
The strategy planning process |
y |
|
|
Y |
Theories and models in brand management |
y |
||
electronic |
Y |
Y |
Module 7: Media Planning & Market Research |
||
Digital |
Y |
Y |
Role & Classification of various media |
y |
|
Live |
Y |
Y |
Broadcast advertising media |
y |
Y |
Films |
Y |
Print advertising media |
y |
Y |
|
Outdoor |
Y |
Media innovation and agency-media interface |
y |
||
Radio |
Y |
Planning and execution of various media plans |
y |
Y |
|
Advertising/Positioning/Target market & Pre test research |
y |
||||
Sources of media information/Trends and indicators. |
y |
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International advertising: cultural dimensions in message development. |
y |
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Practical Sessions |
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Bootcamps |
4 |
2 |
Mandatory requirement |
||
Live Industry Projects |
8 |
4 |
Mandatory requirement |
||
School Project |
1 |
1 |
Mandatory for professional, Optional for executive |
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Program Delivery Model: |
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Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry. |
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Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry. |
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Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports. |
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Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought. |
Live Industry Projects |
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50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure. |
Classroom - Part Time | ||||
When | Duration | Where | Remarks | Price |
Not Specified |
1 Years |
All Venues | Not Specified | Price On Request |
Team.i - School of New
School Of New
team.i, The Entertainment & Media Institute is a premier Business School located in the heart of Bangalore. We offer “Generation next”, career based, Degrees and Diplomas in the verticals of Event Management, Public Relations, Advertising, Sports Management, Digital Marketing & Integrated Marketing Communications
About us
team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.
team.i has been nurturing and developing highly talented, industry-specific personnel successfully for the past decade. During this time, we have become pioneers and an authority on education in the field of non traditional arts.
We follow a fundamental Model – "FOR, BY and OF" the Industry
We leverage our proximity, experience and understanding of the industry to envision and implement a structured, qualitative, educational offering that makes our students industry-ready and provide them with extraordinary opportunities and exposure.
What is School of New ?
The School of New is an idea, a philosophy, a thought, a perspective. In fact, it is a way of life where people are empowered to be the change they want to see.
- team.i is an Institution where it’s about doing it now rather than thinking ahead;
- where intuition is the new reasoning;
- where change is the new constant;
- where impossible is the new possible.
At team.i, we believe in recognizing the individual within a team. We believe in empowering those who dare to be different. Blazing the trail for a new sphere of education, our courses are as unique as the individuals we nurture.
To know more about THE EDGE @teami, ACADEMICS@team.i, FACULTY@team.i, PLACEMENTS @team.i, contact us