MBA in Event & Sports Management (MBA - ESM)
by Team.i - School of NewBangalore |
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Category: MBA in Event & Sports Management | Sports And Fitness Management | Event Management
| Eligibility: (Pre-requisites) | Graduate/Final Year |
| Medium of instruction: | English |
Course SummaryMBA in Event and Sports Management is a revolutionary and comprehensive program developed in consultation with Network18, and is recognized by UGC and and The Ministry of Human Resource Development, Government of India. Specially developed to leverage the immense potential of this upcoming sector, our advanced coursework imparts intensive event management strategies and techniques that equip and enable our students to successfully plan and execute sporting events while promoting players, teams, and brands through sports. In addition, with our curriculum being reviewed and updated every 6 months, and with our carefully 'handpicked' industry experts as part of our faculty, our program delivers holistic learning experiences that place our students in a league of their own.
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1st year |
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Management Process and Organization |
Managerial Economics |
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Nature of Management |
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Introduction To Managerial Economics |
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Evolution of Management Thought |
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Economic Principles and Concepts Applied |
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MBO and Systems Approach |
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The Fundamental Laws of Market |
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Span of Management |
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Elasticity of Demand and Supply |
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Centralisation and Decentralisation |
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Theory of Consumer Demand |
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Nature, Process and Techniques of Controlling |
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Theory of Production |
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Product Management |
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Organizational Structure & Behaviour |
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Management of Innovations |
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Introduction to Organizational Behaviour |
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Pricing Strategy |
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Foundations of Individual Behaviour |
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Distribution |
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Motivation at work |
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Advertising Management |
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Stress and Behaviour |
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Integrated Marketing Communication |
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Inter-Group Relations and Conflict Management |
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Personal Selling & Sales Management |
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Organizational culture and climate |
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Competitive Marketing Strategy |
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Business Communication |
Special Skills For Integrated Marketing Communications |
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Basic forms of communication |
Soft Skills - M&E industry |
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Principles of effective communication |
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Effective writing for better communication |
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Internal communication |
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Business Communications Soft Skills |
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Giving successful presentations |
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Negotiation skills |
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Non-verbal aspects of communication |
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Presentation tools |
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Emotional intelligence at work |
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Selling Skills |
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Public speaking skills |
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Financial Accounting |
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Creative thinking |
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Accounting principles and standards |
Media Studies - Basics |
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Meaning and Scope of Accounting |
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Understanding Media |
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Journalising transactions |
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BTL/ATL/TTL |
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Bank reconciliation statement |
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Company financial statements |
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Digital |
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Financial statements: analysis and interpretation |
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Live |
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electronic |
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Quantitative Techniques |
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Films |
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Introduction to quantitative techniques |
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Outdoor |
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Data Collection |
Event Management 2.0 |
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measures of Central Tendency |
Event management overview |
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Regression and correlation analysis |
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Development of event management |
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Testing of hypothesis |
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Event Management in india |
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Linear Programming |
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Event Planning/strategy |
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Media integration & Amplification |
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Business Law |
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Sponsorship of Events |
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Nature and kinds of contracts |
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Business development & client servicing |
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Bailment and pledge |
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Business development & client servicing |
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Negotiable instruments |
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Banker and customer |
Inside an Event Agency |
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The Company |
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Event Process |
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Borrowing Powers and Methods |
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Project Management/planning |
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Event Production |
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Marketing Management |
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Event Logistics & Operations, Event Techincals |
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Fundamentals of Marketing |
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Event costing |
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Marketing Research |
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Legal & Finance in events |
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Marketing Environment |
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Consumer Behaviour |
Design/Copy/Content for Events |
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Segmentation and Targeting |
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Event ideation, |
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Positioning |
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Creatives & concepts |
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Product Management |
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Design in events |
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Management of Innovations |
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module 7: Event catagories |
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Pricing Strategy |
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MICE - meetings/Incentives/conferences/Exhibitions |
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Distribution |
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Special Events |
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Advertising Management |
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Television Events & Reality shows |
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Integrated Marketing Communication |
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Sports Events & sports Marketing |
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Personal Selling & Sales Management |
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Competitive Marketing Strategy |
Event catagories |
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MICE - meetings/Incentives/conferences/Exhibitions |
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Special Events |
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Television Events & Reality shows |
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Sports Events & sports Marketing |
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Wedding Planning |
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International events & concerts |
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Birthday parties |
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Celebrity & Artist Management |
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Fashion shows |
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Product Launches |
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Road shows & Promotions |
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2nd year |
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Financial Management |
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The Finance Function: Goals, Objectives and Ethics |
Film and TV production, Programming Management |
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Domestic, Economic and Financial Environment: |
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Various Genres of Film and Television Programmes, Preproduction Tech |
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International Economic and Financial Environment |
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Storyboarding and Basic Photography, Operating DV Cameras and Lighting |
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Concepts of Risk and Return |
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How a Production House Works, Artiste Mgmt. & Production |
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Financial Ratio Analysis |
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Direction, Artiste Management and Studio Production |
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Time Value of Money |
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Introduction to Live Sound Theory |
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The Cost of Capital |
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Music Industry Management |
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Capital Structure: Theory and Policy |
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Dividend Policies |
Event Management 2.0 |
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Working Capital Management |
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Valuation Of Securities |
Sports Management Overview |
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Cash Flows and Capital Budgeting |
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Introduction: Sports Marketing vs. Sports Management |
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Strategic Management |
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Overview of Professional Sports Leagues |
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Evolution, Definition, Nature and Scope of Strategic Management |
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Strategic Management of Sports Brands |
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Strategic Intent |
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Managing Sports Ventures |
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Strategic Planning Process |
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Managing Teams |
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Business Challenges & Strategic Planning |
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Collaborations & Partnerships |
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Environmental Appraisal |
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Corporate Level Strategies |
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Strategic Analysis and Choice |
Sports mgmt regulatory & leadership principles |
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Strategy Implementation |
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Ethics in Sports |
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STRATEGIC CONTROL AND OPERATIONAL CONTROL |
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Managing Sports Contracts |
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Media Management |
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Legal Aspects of Sports Management |
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Media Arts |
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Leadership Principles in Sports |
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New Media and Comparative Media |
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Advanced Entertainment Law in India |
Sports Event mgmt & Broadcasting |
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Entertainment Business Finance and Budgeting |
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Advertising , Public Relation in Sports |
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Consumer Patterns and Industry Trends |
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Sports Facilities Planning and Management |
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Entertainment Media Publishing and Distribution |
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Managing and Promoting Sports Events |
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Media Business |
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Sports Media and Event Management |
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Music Business |
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Spectator Management |
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Film and TV Business |
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Sponsorship in Sports |
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Animation and Video Games Business |
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Events and Live Media Management |
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Entertainment Media Publishing & Distribution and Mobile Marketing |
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Entertainment Business Case Studies |
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Sound Production and Music Industry Management |
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Music Theory and Studio Studies |
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Recording For Film |
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Recording for TV |
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Sound for RADIO |
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Introduction to Electronic Music Production |
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Introduction to Live Sound Theory |
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8 |
Bootcamps |
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8 |
Live Industry Projects |
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2 |
Sshool Project |
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Program Delivery Model: |
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Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry. |
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Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry. |
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Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports. |
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| Classroom - Full Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
2 Years |
All Venues | Not Specified | Price On Request |
Team.i - School of New
School Of New
team.i, The Entertainment & Media Institute is a premier Business School located in the heart of Bangalore. We offer “Generation next”, career based, Degrees and Diplomas in the verticals of Event Management, Public Relations, Advertising, Sports Management, Digital Marketing & Integrated Marketing Communications
About us
team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.
team.i has been nurturing and developing highly talented, industry-specific personnel successfully for the past decade. During this time, we have become pioneers and an authority on education in the field of non traditional arts.
We follow a fundamental Model – "FOR, BY and OF" the Industry
We leverage our proximity, experience and understanding of the industry to envision and implement a structured, qualitative, educational offering that makes our students industry-ready and provide them with extraordinary opportunities and exposure.
What is School of New ?
The School of New is an idea, a philosophy, a thought, a perspective. In fact, it is a way of life where people are empowered to be the change they want to see.
- team.i is an Institution where it’s about doing it now rather than thinking ahead;
- where intuition is the new reasoning;
- where change is the new constant;
- where impossible is the new possible.
At team.i, we believe in recognizing the individual within a team. We believe in empowering those who dare to be different. Blazing the trail for a new sphere of education, our courses are as unique as the individuals we nurture.
To know more about THE EDGE @teami, ACADEMICS@team.i, FACULTY@team.i, PLACEMENTS @team.i, contact us
