(PGDSMM) PG Diploma in Spa Marketing Management
by IISRM (Indian Institute of Spa Research and Management)Thiruvananthapuram |
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| Eligibility: (Pre-requisites) | Graduates of any discipline or Persons with proficiency in spa environment |
| Medium of instruction: | English |
PGDSMM 1.1
Introduction to Spa therapies
PGDSMM 1.2
Principles of Spa Management
PGDSMM 1.3
Fundamentals of Management
PGDSMM 1.4
Principles of Service Marketing
PGDSMM 1.5
Marketing Communications
PGDSMM 1.6
Marketing and Consumer Behavior
PGDSMM 1.7
Marketing Research
PGDSMM 1.8
Creative Writing
PGDSMM 2.1
Advertising and PR
PGDSMM 2.2
Revenue Management
PGDSMM 2.3
Distribution and Logistics
PGDSMM 2.4
International Marketing
PGDSMM 2.5
Direct Marketing and Sales Promotion
PGDSMM 2.6
Digital Marketing and Website Management
PGDSMM 2.7
Relationship marketing
PGDSMM 2.8
Graphic Design
PGDSMM 2.9
Organizational study Report based on OJT
PGDSMM 2.10
Project Work
PGDSMM 2.11
Viva-voce
Program Overview
PG Diploma in Spa Marketing Management is designed to help students to develop a comprehensive understanding of all major components of marketing and their integration with spa industry. The program provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them. By completing this program, executives will have the ability to enhance their spa's profitability and market position.
Assessment Methods
Candidates are continuously and comprehensively assessed through a range of methods from written assignments/examinations to practical demonstrations. You will be assessed against each unit of competency within the program. Demonstrating competency in completing key tasks and activities is a key element of your program.
Number of Credits: 80, 1200 Hours
Theory- 720 Hours, Practical - 480 Hours
On Job Training: 2 Months
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
6 Months |
All Venues | Not Specified | Price On Request |
IISRM (Indian Institute of Spa Research and Management)
IISRM is promoted and managed by Center for Natural Beauty Therapies (CNBT). The objective of IISRM is building an advanced study center in India for Spa Management and Beauty Therapies following International standards on beauty studies. IISRM is the first academic-industry partnership initiative in spa and wellness industry in India. Students acquire deep expertise as the result of interdisciplinary curriculum, renowned faculty, and the learning opportunities experienced through industry interaction. Our extensive network of spa industry partners provides real-world perspective that enhances the curriculum and applied learning program and invaluable career guidance to students. Internships are both a vital and exciting component of the IISRM programs.
