SEO SEM Course

by Vibrant Technologies & Computers

Module

Title

Contents

Module 1:

Internet & Search Engine Basics

What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms

Module 2:

Google WebMasters Tools

Adding a Site and Verification Process

Module 3:

Configuration

Settings
Geographic Settings
URL Parameters
Site Links

Module 4:

Health

Crawl Errors
Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages

Module 5:

Traffic

Search Queries
Links to Site / Internal Links

Module 6:

Optimization

Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords

Module 7:

Keywords Research and Analysis

Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project
Localized Keywords Research

Module 8:

On-Page Optimization (Onsite)

Basics of Website Designing / Development
Usability and User Experience in Website
Onsite Optimization Basics
HTML Basics for SEO
Importance of Domain Names
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Statergy
Iframes / Frames effects on SEO
Image Tag Optimization
Footer Optimization Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Robot.txt File
Google SEO Guidelines

Module 9:

Dynamic Website SEO

Difference between Dynamic and Static Sites
SEO for Wordpress (SEO Widgets)
SEO for Joomla (Joomla SEO Plugin)
SEO for Blogspot

Module 10:

Off-Page Optimization (Offsite)

Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimizatization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank

Module 11:

Reports and Management

Website Position Analysis
Introducton to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions

Module 12:

PPC Marketing

Basics of PPC Advertising
Creating Campaigns in Google Adwords

Module 13:

Monitor Traffic and Manage Ads with Google

Monitoring Traffic with Google Analytics
Advertising with Google AdWords
Earning Money with Google AdSense

Module 14:

Live SEO Project

All the concepts learned will be implemented in live seo project