Print & Graphic Design (CPGD)

Certificate by Gurudeva Media & Animation College (GMAC) New Delhi, Mysore View Contact

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"Graphic designers creatively solve visual problems to successfully communicate messages to a variety of audiences"

History of Graphic Design and Advertising
From ancient communication tools to the present day digital revolution, each era in history and the key players involved in their evolution will be examined.

Sketching and Drawing
This course will introduce students with sketching of live and inanimate objects and nature in pencil to inbuilt observation & sketching skills among students.
Design & Layouts
Student will be guided through projects where the objective is solving hurdles with effective design solutions. Editorial and promotional projects are undertaken with an emphasis on the creation of dynamic and effective design solutions on the professional execution of finished product.
Typography
Visual organization of typographic design will be applied for effective, diverse, and comprehensive advertising and graphic design solutions to grid work, hierarchy, type management and selection encouraged through appropriate project work.
Color for Communications
The psychology of color, basic methods of digital color management and the role of color in marketing and branding will be investigated through project work and discussions relating to the world of advertising and graphic design.
Visualisation Technique
This course introduces drawing and rendering techniques required to facilitate the expression of creative concepts on paper. Drawing and rendering skills are further developed in this course, and techniques are applied to projects relating to the advertising and graphic design industries.
Conceptual Process
Students will deconstruct advertising and design campaigns to inform their development of appropriate concepts and visual executions for a variety of product, service and brand categories.
Advertising Graphics
This course requires students to produce campaigns demonstrating use of their skills in creative strategy, visual communication, and digital design. This course builds on the creative and strategic skills introduces in GRAPHIC Advertising and continues to team art directors and copywriters together to conceive, design and present professional advertising campaigns.
Corporate Identity
Corporate identity plays an important part of a company's image. This course concentrates on strategic symbol and word mark development.

Package Design
This course covers a wide range of packaging projects and applications. Simplicity of ideas and designs will be stressed as well as redesigns, family designs, and new product designs.

Chapter 1: sketching & drawing

• History of Graphics Design & Advertising

• Laws of Design

• Visualization technique

• Scribbling layouts

• Vector Illustration

• Vector Vs. Raster

• Manual Illustrations

• Color theories/communication

• Gestalt psychology of Design.

Chapter 2: advanced visualization

• Packing Multiple Pictures onto a Single Page

• Preparing a CMYK File for Commercial Reproduction

• Vector Masks, Paths, and Shapes.

• Retouching and Repairing.

• Advanced Layer Techniques.

• Creating Special Effects.

• Masks and Channels

• Preparing Images for Two-Color Printing.

• Different file formats (PSD, JPG, TIFF, etc)

• Resolution explained (What is DPI?)

Chapter 3: advanced creative layout

• Collages and Masks Technique

• Advanced Raster techniques

• Image manipulation & correction techniques

• Designing Brochures, & Catalogues

• Newspaper & Magazine Advertisement

• Designing for publications

• How Advertising agencies work

• Printing to an Inkjet Printer

• Assignment Projects

Chapter 4: Printing Prepress & Output
This course deals with preparing your files for output to a variety devices ranging from laser printers to image setters, and computer-to-plate/press (CTP) systems. As the course progresses, students will become aware of the proofing cycle, color correction, trapping, imposition, bindery, estimation and the evolving role of the service bureau and the printer in the area of digital prepress.

• Prepress terminology

• Efficient PCs and Macs font management

• Industry layout standards

• Media size according to image setter, CTP & printing machine

• Appropriate image resolution

• Scanning

• Half toning & dot, PPI, LPI and  DPI (pixel/inch, line/inch & dot/inch)

• Color trapping and separations

• Display devices

• Color corrections and color calibration

• Output considerations including native layout formats

• Printable file formats TIFF, PDF, EPS and PS

• Prepress workflow

• Proofing

• Networking and selection and relationships with service bureaus.

Chapter 5: post Press

• Binding

• Creasing & Folding

• Die Cut

• Cutting

• Perforating

• Stitching & punching

• Foil printing & embossing (block)

• UB coating

• Lamination

• Counting & packing

• Industry visit

Live Project:

• Logo Design, Business Card, Letterhead

• Digital Print Graphic & advertising

• Industrial Corporate Design

• Environmental Digital Print Design

• Product Packaging Design

• Advertising & Publication Design

• Digital Graphic Design for Publications

• gift & greeting cards, invitations

• Signage & Map Information Design

• Prepress for Print Graphics & advertising

• Post Press

• Printing Techniques with costing.

CPGD intensive course best graphics designing in Delhi, from beginners right through to advance level in all the main advertising & print graphics packages Photoshop, Illustrator, CorelDraw, Indesign, are essential tools for the production of a range of Advertising & Print Graphics.
Graphic Designers produce mainly 2D designs for a variety of purposes, allowing you to develop expertise in print base graphics design like book publishing, news paper / magazine advt. & publishing, packaging design, posters, logos, stickers & labels, corporate identity and branding, editorial design, way finding and exhibition design, hoarding & signage, advertising, information design, digital moving image and more. The industry demands a graphic designer, visualisers and art directors with solid, visual strategic, conceptual, typographical, colors, prepress and post press technique. Our tutors will show you how to balance your ideas and design skills with these software program kick-starting your visuals and helping you towards a potential career in design agencies, publishers, advertising agencies, multimedia production companies, local government, charities, commerce and industry. Our tutors are friendly and knowledgeable, having many years experience in the industry.

Duration:

Routine Mode: 6 Months, 5 days in a week, 2 hrs. a day

Rapid Mode: 3 Months, 6 days in a week, 3 hrs. a day

Gurudeva Media & Animation College (GMAC)

GMAC (Gurudeva Media & Animation College). GMAC is the best Animation Institute in Delhi [India] registered ISO 9001:2008 (QMS) certified, with assurance of 100% placement, approx. 10 thousand alumnae benefited from this institute in last 12 years. As a college we take pride ourselves on our commitment to help out our students to succeed. Expert tutors as well staff will be available for you at each and every step along with you will get best counseling to opt. the relevant courses. This college is authorized with UGC approved University PTU (Punjab Technical University), Jalandhar and MGU (Mahatma Gandhi University) ,Meghalaya for Degree programs. We  offers  University Diploma/Degree  in B.Sc./M.Sc. in Multimedia & Animation, And Professional Diploma/Certification courses in Advance 2D&3D Animation, Audio Video Editing, Advance Graphics Designing, Advance Web Designing & Development and Motion Graphics with SFX & VFX. In these programs you will cover up the entire practically, theoretically, technically as well as professionally session and all the course contents are designed under the strict supervision of GMAC advisory board & industry specialized working professionals. After the completion of the respective course, students will be rewarded Diploma/Degree from PTU (Punjab Technical University) or MGU (Mahatma Gandhi University) along with Professional Diploma by GMAC Institute and Internship Certificate by GMAC In-house production.