| Eligibility: (Pre-requisites) | Graduation / HSC with 4 years work experience. Those desirous of pursuing a management career in the service industry. |
| Medium of instruction: | English |
-
Marketing, Service Management, Communication Skills, People Management Skills.
-
Advantage : Pursue a flexible management program with minimum adjustment to your daily schedule. Comprehensive coverage of management subjects.
-
Faculty : The faculty has been specially drawn and have rich industry and academia experience having trained well over 25,000 persons.
-
Methodology : Highly interactive and intellectually stimulating with role plays, management games,case studies to ensure maximium retention learning.
Marketing Management
Introduction to marketing; Marketing as a concept; Who markets and where; Intro to concept of 4 Ps; Sales as an integral part of marketing; Diff between selling and marketing.
The Environment :- External & Internal (SWOT); Gathering info and scanning the environment; Macroenvironment analysis with respect to Demography, Economic, Social, Cultural, Techno logical, Political factors. Market Research.
Consumer Behaviour :- Its importance; needs; factors affecting it; Building customer value; Satisfaction and Loyalty; connecting with customers and cultivating customer Relationships.
Building a name; Why important??; Scope of branding; Defining Brand equity; building, Measuring and managing brand equity.
Marketing Mix
Product Strategy :- classification; product mix; packaging.
Pricing Strategy :- objective of pricing; method of pricing; competitor’s price analysis; discounts and allowances.
Marketing Communication :- objectives; designing communications; selecting communication channels; Sales promotion; Advertising; Events; Direct marketing;
Word of Mouth.
Delivering and Promoting VFM; Designing, managing, recruiting, training sales force; Long term growth and importance of new products; Managing a Holistic marketing organization.
People Management Skills
The individual and the organization :- Organizational behavior.
Inter personal skills :- Understanding the concept of empathy, acceptance of realities and responsibilities, principles of human relationships.
Team building :-Developing respect and trust for team members, morale building for raising performance level.
Time Management :- Classifying and delegating tasks, techniques to manage time effectively, Importance of planning in order to manage time effectively.
Goal setting :- Understanding the importance of setting goals, Creating goals and action plans, Crystallizing goals.
Motivation :- Creating a positive workplace environment by building trust, integrity and loyalty among your team members. Delegation and fixing responsibility for actions, Appraisals, Rewards, punishment, counseling
Leadership styles- Which style do you follow? How to be a leader rather than a boss?
Interviewing skills :- How to select the right candidate?
Communication Skills
Introduction to communication :- Different types of communication
Verbal and Non verbal communication, Horizontal and vertical communication, internal and external communication, Oral and written communication — advantages v/s disadvantages.
Barriers to effective communication
Assertiveness in communication :- Aggressive v/s Passive communication.
Listening skills :- The most neglected part of communication. Difference between hearing and listening. Active v/s Passive listening. How to be an effective listener.
Telephone etiquette :- 21 tips of telephone etiquette.
Business Email etiquette :- Using Email to your advantage, email your way to success.
Principles of effective writing :- How effectively do you write?
Transactional analysis :- Understanding human behaviour through TA, communication for results.
LTA School of Beauty offers high quality beauty training & education at affordable prices. The School also assists the students to find job placements through its placement division unit. LTA programs enable students to better recognized and have respectable career in the beauty industry. Beauty courses & Management courses offered by LTA. The management courses would make one eligible to pursue a career as a front line manager in beauty clinics, retail store manager, supervisor in hospitality and allied service industries.
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
6 Months |
All Venues | Duration : Including internship and project work. | Price On Request |
Mumbai, Mulund West (Branch):- No: 6, Sangeeta Enclave, Sarvodaya Nagar, Mulund-Goregoan Link Road Near Nahur Station Mulund West, Mumbai - 400 080, Maharashtra, India
Navi Mumbai, Vashi (Branch):- Team India Career hub, Samana Press Building, Sector 30A Sanpada Road, Near Inorbit Mall, Opposite Station, Vashi Vashi, Navi Mumbai, Maharashtra, India
LTA School Of Beauty
Established in 2005 with an objective of fulfilling industry requirement of trained cosmetologist and hair dresser, LTA quickly gained its reputation of being one the leading training school in its category. Its alliance with European education body CIDESCO and CIBTAC helped in bringing world class curriculum and academic rigour into Indian beauty education. LTA pioneered many new concepts as a part of its strategy to bring innovation at regular intervals.
LTA was the first school in its league to send student overseas for skill up gradation. Another first is a management program designed to create professionals who could manage wellness centers more efficiently.
Its programs are regularly updated by its professional team and LTA would continue to be among the most admired beauty training school in India.
