Media Buying - Planning

Training/Coaching/Tuition by The Brand Saloon Mumbai, Dombivli, Pune View Contact

Request Info

Learn: Ad Campaign Management | Online Media Research

Category: Online Advertising

Medium of instruction:

English

Syllabus

Introduction :

• Media overview
• How online media differs from other traditional media opportunities
• Audience behavior online: penetration rates, trends, challenges

Planning :

• Discovery
• Strategy
• Online Media Research
• Media Negotiations
• Presenting the Online Media Plan

Execution :

• Securing the Buy
• Delivering Ad Specifications
• Ad Trafficking & Tracking
• Campaign Optimization
• Reporting & Analysis

The present and future of web media

Classroom - Regular
When	Duration	Where	Remarks	Price
Not Specified	Not Specified	All Venues	Mon - Fri, 2 Hrs Between 11am – 8pm	Price On Request
(2:00 PM - 7:00 PM) Sat	Not Specified	All Venues	5 hrs	Price On Request
(10:00 AM - 3:00 PM) Sun	Not Specified	All Venues	5 hrs	Price On Request

Mumbai, Dadar East (Head Office):- 2nd floor, Amar House Maratha Granth Sangrahalaya Marg, Naigaum Cross Road Dadar East, Mumbai - 400 014, Maharashtra, India

Mumbai, Dadar West (Branch):- R-4,Vishwakutir Society, S. G. Road Dadar West, Mumbai - 400 028, Maharashtra, India

Dombivli, Dombivli East (Branch):- 301,third floor,Saroja arcade above kamat medical,patkar road Dombivli East, Dombivli, Maharashtra, India

Pune, Wanowrie (Branch):- Rh 04, Kapil Woodrow Estate Azad Nagar, Near Jhoole lal Temple Wanowrie, Pune, Maharashtra, India