Advanced Diploma In Multimedia Design

This program will equip students with the multi-disciplinary skills that bring together art, culture and design into the digital and multimedia world.

Students can expect to receive practical training in graphic designing in both 2D and 3D graphic elements, web designing, interactive programming, audio and video production and animation.

This course provides students a wide range of career options.

Year 1

Life Drawing

This module enables students to develop a keen sense of observation and ability to execute visual forms quickly. It also emphasizes on two major factors, the first one is drawing learning skills and the second is developing creativity, the students also will be introduced to the fundamental concept of two and three dimensional graphic representation.

Design Principles

This module gives the student an insight to the principles & elements of design, their use and applications in the goal of solving various design problems. Students gain a familiarization with the conceptual, visual, relational and practical elements of design.

The students will study different graphic elements - lines, form, texture, etc. They learn to see, feel and interpret, thus developing necessary skills in the field of visual communication. Students will become familiar with the visual language that underlines design, as they explore them through visual exercises. Through a series of such projects, each student will produce work demonstrating a progression of thought and understanding of different design principles.

Digital Photography

The module is designed for both Graphic Designers and Multimedia Designers. The module is dedicated to understanding photography as a medium of expression and communication.

Digital Illustration

This course will introduce the techniques for creating digital illustrations through the application of two dimensional vector images. Using Adobe Illustrator as a design tool, students will improve their illustration technique and produce complex digital images, exploring technical and aesthetical aspects of the vector-based illustration processes most commonly used in the visual communication industry.

Typography

This module covers the fundamental aspects of typography, its history and practical application. This course will provide students with knowledge and skills through practical exercises, lectures demonstrations regarding the use of typefaces and typographic design. Students will have to successfully complete practical exercises and commence and complete an integrated project.

Image Processing

This module will introduce the techniques of image editing and photo-retouching. Using Adobe Photoshop as a design tool, students will improve their photographic techniques and produce complex digital images, exploring technical and aesthetic aspects of the image manipulation processes most commonly used in the visual communication industry.

Colours for Designers

This course provides an understanding and importance use of color for design. It covers topics on color theory, research and effective combinations that are essential to applying color for effective visual communication. Emphasis is laid on the development of the student’s personal color sense and expanding their knowledge of the expression, perception, and interaction of color.

By understanding the language and meaning of color from a social, cultural and psychological context, students can thus manipulate colors in their design to suit the product and target audience.

Digital colours will be introduced at a later part of the course which will allow students to explore the basic principles and techniques for generating colors on the computer.

Design Culture

This course aims to provide students with an understanding of the influences of culture and technology in the development of modern design. Throughout the course they will examine the intersections and reciprocal influences affecting art, architecture, visual cultures and design. Topics considered will include industrialization and modernism, semiotics of design, and post-modernism and contemporary design culture.

Creativity & Problem Solving

This module will show the student different creativity techniques and their use and applications in solving various design problems. Students will gain a familiarization with "concept", "creative process", "time management", "observation & analysis", group & individual "research" and the importance of a problem "statement".

They will become familiar with the creative process as they explore practical design problems, thus developing necessary basic creativity for visual communication.

User Interaction Design

This module focuses on the process of designing the user experience by examining works of interface design from the perspective of psychology, graphic design, and human-computer interaction conceptual frameworks.

Screenplay & Storyboarding

This module will challenge students to use only a pencil, markers and a sketchbook to illustrate imaginative narrative stories. The emphasis will focus on the development of taking a narrative concept and composing it into a short form screenplay. Once the concept is transposed into words it will then be depicted with hand drawn images in a sequential frame storyboard. Industry screenplay and storyboarding examples will be shown throughout the course to educate students by observing professional examples.

Animation Principles

This module will introduce the students to the development process of animation production. Starting with classical animation principles, using key frames and in-betweens to draw an animation, the students will see how this is still applicable to animations in modern animation software. Students will be required to demonstrate the ability to use different animation techniques to produce a short animation, using editing software.

Web Development I

The Students will be trained to create unique web solutions by analysing different project requirements and needs.

Students will also gain practical skills to enable them to create web pages by designing and programming, learning HTML and graphical web building tools. Students will have to successfully complete practical exercises and commence an integrated practical project.

3D Techniques

This module will give the students a foundation in the field of 3D modeling, material creation, lighting, camera control, animation and rendering techniques in the required software.