Bachelor Of Business Administration (BBA)

This Programme opens corporate doors for students. The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and as above, allow students to specialize in a specific academic area. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. He/She can apply in enormous areas after completing BBA for eg: - Banking services, Sales & distribution management, Financial Management, Project Management, Marketing Research, Human Resource Development, Retail Management, and Insurance etc.

University : Punjab Technical University, Jalandhar
                  Mahatma Gandhi University

Syllabus

Semeste - I
Code	Subject	Credits
BBA11	Principal of Management	3
BBA12	Marketing Management	3
BBA13	Managerial Economics	3
BBA14	Introduction to Computers	3
BBA15	Communication Skills	3
	Total Credits	15

Semeste - II
Code	Subject	Credits
BBA21	Organization Behaviour	3
BBA22	Business Communication	3
BBA23	Business Law	3
BBA24	Production & Operations Management	3
BBA25	Financial Accounting	3
	Total Credits	15

Semeste - III
Code	Subject	Credits
BBA31	Mathematics for Business & Economics	3
BBA32	Logistics Management	3
BBA33	Human Resource Management	3
BBA34	Introduction to Internet	3
BBA35	Entrepreneurship & Small Business Management	3
	Total Credits	15

Semeste - IV
Code	Subject	Credits
BBA41	Advertising Fundamental	3
BBA42	Business Policy	3
BBA43	Financial Reporting	3
BBA44	E-Commerce	3
BBA45	Project Management	3
	Total Credits	15

Semeste - V
Code	Subject	Credits
BBA51	Corporate Legal Framework	3
BBA52	Security Analysis & Portfolio Mgmt.	3
BBA53	Advertising & Sale Promotion	3
BBA54	Training & Development	3
BBA55	Business Environment	3
	Total Credits	15

Semeste - VI
Code	Subject	Credits
BBA61	Management Information System	3
BBA62	Quality Management	3
BBA63	Management of Financial Institutions	3
BBA64	Consumer Behaviour	3
BBA65	Project Report	3
	Total Credits	15