Masters in Journalism, Advertising & Mass Communication (MJMC)

Details
Changing times have revolutionised prospects in all most every career field one can find today. So many new and exciting career options are lined ahead that it is difficult to choose one. Mass communication is one such field which is attracting a lot of young these days and why not, when it has to offer such interesting career options in the fields, like various kinds of medias - newspapers, magazines, radio, television, advertisements, public relations etc. Though its presence has been there since long but it is only in recent times that it's been able to earn due recognition. Efforts are on to add professionalism to different areas of mass communication, with many universities and institutions offering number of professional courses.

University : Punjab Technical University, Jalandhar
                  Mahatma Gandhi University
Nature of Work

Mass communication is a vast field covering many areas under it. Some of these are discussed under the following headings.

• Print Journalism : In short, journalism is collecting and editing of news for presentation through media. Print journalism has been one of the oldest forms of journalism. Newspapers and magazines, big or small have always been major source of news and information throughout the world and millions of readers go through them daily. Over the years, print journalism has witnessed major transformation, the simple reporting of yesteryears has taken a shape of highly specialised and professional field owing to competition and other factors. The newspapers and magazines today cover a wide range of specialised sections like political events, business news, leisure, cinema, sports, career, health and so many other subjects, which demands for professionally qualified journalists. Given the variety of subjects to choose from, one can look forward to a field of his interest and pursue several available courses in that direction.

• Electronic Journalism : Introduction of electronic communication especially through broadcasting has affected the lifestyles and thoughts of masses. Communication mediums like television, radio, audio, video etc. has made possible news, entertainment, information, education related subjects reach the very far and wide places. It has to an extent sidelined other forms of communication. With the growing network of TV, satellite communication, cable services, radio stations, etc., the future of this industry seems bright. Electronic journalism offers to professionally qualified aspirants opportunities in a number of fields. Some of these are direction, production, camera, graphics, editing, sound, programme research, script writing etc.

• Films - Producers, Actors, Musicians And Dancers : When we talk of films today, there is no dearth of available professional career options. Although, it is not all that easy to taste success in one of the most competitive and sought after fields, but definitely for someone sanguine and determined, it can be quite rewarding. Films have always earned recognition and fascination of masses. There are so many different groups of people associated with the so-called big screen and one has a variety to choose from the available options from technical professions like directors, producers, soundmen, lightmen, cameramen, editors etc. to artists like actors, dancers, musicians, stuntmen etc. The rapidly growing film industry and its certain future has led to various institutes offering highly professional courses. One definitely finds it useful to pursue these courses in order to hone their skills and make themselves better to compete with the best in the industry.

• Advertising : Advertising is brand building process of a product, idea, thought or a even a service, through effective mediums of communication. From newspapers, magazines, posters, signboards, bills to the commercials on radio, television and even Internet, advertising has come a long way. Business organisations, political organisations, social organisations, all find it important to advertise in order to influence public opinion.Since advertising is a service industry, the reputation of the ad agency depends on the effective work being done and campaign released from time to time. This makes the job even more challenging. With the advent of the multinational companies, more and more Indian agencies are tying up with the the foreign agencies to pitch for international clients which is clearly indicative of high growth in coming years in this industry.

• Public Relations : Once, the simple operation of publicity, today has emerged as an important management function. Public Relations, as the name suggests, is used to generate and portray, positive image of an organisation by various means. Business houses, schools, universities, hospitals, government institutions, etc. engage public relations personnels and agencies to cast and present their image, objectives and policies in the best possible light.

For somebody to become a successful public relation consultant, it is imperative to have a liking to meet people along with excellent communication skills, ability to interact with, convince people, and build a rapport is important. The other traits should be, quick decision making abilities and good organisational skills.

Syllabus MJMC

Semester–I
Code	Subject
MAMCAJ11	Print Media
MAMCAJ12	Mass Communication
MAMCAJ13	Communication Research & Theory
MAMCAJ14	Media Technology
MAMCAJ15P	Practical

Semester–II
Code	Subject
MAMCAJ21	Human Communication
MAMCAJ22	Broadcast Journalism
MAMCAJ23	Introduction To Journalism
MAMCAJ24	Mass Communication & Society
MAMCAJ25P	Communication Skills

Semester–III
Code	Subject
MAMCAJ31	Reporting & Editing
MAMCAJ32	Introduction to Advertising
MAMCAJ33	Introduction To Public Relation
MAMCAJ34	Advertising Design & Principle
MAMCAJ35	Project Report

Semester–IV
Code	Subject
MAMCAJ41	Introduction to Product Technology
MAMCAJ42	Media Appreciation
MAMCAJ43	Introduction To Photography
MAMCAJ44	Mass Communication Ethics & Laws
MAMCAJ45P	Project Report