Search Engine Optimization (SEO) Course

On Page SEO

• Introduction

• How to make your site Google Friendly and avoid your sites from Google send Box.

• How to Identifying website is static or Dynamic

• SEO Requirements Gathering

• Keyword Research

• Title and META Tag Creation

• On page Optimizations Factor

• Robots.txt and Robots Meta Tag

• 301 Redirects

• Key Words Density ( with on page tactics)

• Link Navigations

• What is Spamming Tactics?

• Flash and SEO

• Blog Promotions

• Sitemap Creation (sitemap.xml)

OFF Page SEO

• Introduction

• Competitors Back link Research

• Off Page Optimizations Factor

• Link Popularity development Factor

• What is Spamming Tactics?

• Blog Creation

• Article Submission

• Directory Submission

• Form Posting

• Difference of one way, two way and three way link building

• Do follow link and No follow link

• SEO software in production

• Overview of Adword and Adsense

• Flash and SEO

Measurement and Analytics

SEO Tools

• SEO Software Introduction

• Overview of Adsense

• Google Toolbar

• Google Pagerank

Search Engine Optimization (SEO) is a part of a larger marketing methodology of search engine marketing. SEO is the procedure of improving the ranking of a web page in search engines (example google bing, yahoo) using natural and non advertising based search results.
The higher a page is visible/ ranked in a search engine has a direct correlation to the number of hits that web page receives. SEO uses a wide variety of mechanisms to augment a sites visbility in search results. SEO Professionals use a local search, google places, video search, news search and industry search for optimizing a site.
Because of acute competition of hundreds of thousands of users creating web pages, it has become extremely difficult even for the most relevant sites to be seen on the first 2-3 pages of a site. A SEO professional does intense survey of how the search engines operate for a specific keyword, what prospective users are searching and what results were exhibited for those sites. SEO also requires a website to be optimized and editing the site its keywords, meta tags, writing blogs etc.