Diploma in Visual Merchandising
Diploma by JD Institute Of Fashion Technology
Mumbai, New Delhi, Bangalore, Navi Mumbai, Jaipur, Pathankot, Meerut, Jammu, Gwalior, Kanpur, Lucknow, Raipur View More +
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| Medium of instruction: | English |
This program aims at making the students realize the power of visual merchandising in today’s competitive fashion industry. JD institute has been one of the first Institutes in Asia to start this program, sensing the need for trained professionals in this field of fashion.
Window dressing is perhaps the most neglected aspect of the marketing and promotional mix. Like any other aspect of marketing. It has its own intricacies and inanities, successes and failures, and its own powers and limitations. It is not setting up fancy props, playing with exotic colours, flashing about fancy lights. As it can be dangerous when used in an inappropriate manner. It should be practiced by trained professionals. Sensing its importance. JD was the first institute in Asia to start a course in Window Dressing, which teaches you the art to convert creativity into profitability.
VM : 101 - Introduction to Visual Merchandising
Role & importance of Visual Merchandising in today's competitive world. Visual Merchandising as a marketing strategy. The art of pre - selling a product.
VM : 102 - Outlining and Developing a Display strategy
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Role & importance of Visual Merchandising in today’s competitive world. Visual Merchandising as a marketing strategy. The art of pre - selling a product.
VM : 103 - Strategic Planning
Analysis of target audience. Segmentation of market, Analysis of buying motives & brand preferences. Understanding Marketing & sales Management.
VM : 104 - Basic Principles
Windows designs, showroom, boutique display. colour theory and harmony & application. Music and its powers. Uses & application of mannequins. Construction
VM : 105 - Classification of Displays
Various types of props. Plants palms, petunia plants, fems, eetc. Sylvan props twigs, vines, frames, fence etc., Paper & paper product tissue paper, typing paper, sculpted paper, boxes etc furniture & fabrics, Miscellaneous paraphernalia.
VM :106 - Details of Pattern
weaves, stripes, checks plaids, geometric, dots floral figures, fantasies & other patterns, importance of Backdrop presentation.
VM : 107 - Music & Lighting
Selection of music. Advantages & disadvantages of using music, understanding lighting patterns. Role of lighting in visual merchandising, Colours and types of lightings.
VM : 108 - Sophistication in Visual Display
Latest equipments & systems. Use & Selection of various mediums. Audio visual presentation. Usage of scientific technology in Visual Display.
VM : 109 - Visual Merchandising
Approaching clients. Developing according to client requirements. Handling client objections. Developing them and idea for client presentation.
VM : 110 - Finalization of Display
Motive & Marketing consideration for every merchandise display. Estimation & finalizations of the contract. Assignments& Evaluation. Planning & inventory control system.
VM : 111 - Strategies of a Visual Merchandise
Development of creative - Strategies of a Visual Merchandise
Development of creative designs. Innovation in Visual Merchandising.
Skills, technique & strategies of presentation.
VM : 112 - Scope & Prospects
A successful Window Designer could earn as high as Rs. 20,000/- per windows.
Recommended for
Anyone connected to the fashion industry. Fashion designers, amateur designers or even beginners.
Basically for anyone with a flair of for creative interiors and decoration and with an ambition to reach for the skies. Our Window can sell, only if you know how!
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified | Not Specified | All Venues | Not Specified | Price On Request |
New Delhi, Hauz Khas (Corporate Office):- JD, Lokayata, Hauz Khas Village Hauz Khas, New Delhi - 110016, Delhi, India
Bangalore, Lavelle Road (Corporate Office):- # 71, 1st Floor, 2nd Cross, Above Prasad Bidappa Associates Near Java City, Lavelle Road, Bangalore - 560001, Karnataka, India
New Delhi, Santpura (Center):- JD, G1/2, Santpura, Model Town 3, Santpura, New Delhi, Delhi, India
New Delhi, Dwarka (Center):- Vardhaman Airport Plaza, Part-II, Plot No. 14, Sec-6, Central Market, Dwarka, New Delhi - 110 075, Delhi, India
New Delhi, Main Vikas Marg (Center):- G 16, Preet Vihar Main Vikas Marg, New Delhi - 110 092, Delhi, India
New Delhi, Rajouri Garden (Center):- Campus Rajouri Garden, J-1/164, Near Rajouri Garden Metro Station, Rajouri Garden, New Delhi - 110 027, Delhi, India
New Delhi, Pitampura (Center):- 372-73, Aggarwal Millenium Tower-II, (Netaji Subhash Place) Pitampura, New Delhi - 110 034, Delhi, India
Navi Mumbai, Vashi (Center):- 1st Floor, Saamna Press Building Near Vashi Railway Station, Vashi, Navi Mumbai - 400705 - 400 056, Maharashtra, India
Bangalore, Yelahanka (Center):- No. 789, Double Road, Near Just Bake, Yelahanka New Town, Yelahanka, Bangalore - 560 106, Karnataka, India
New Delhi, Noida (Center):- B-23 A, Sector - 62, (Near to Fortis Hospital) Noida, New Delhi - 201 301, Delhi, India
Jaipur, Vidhyadhar Nagar (Center):- Cross Road Mall, 2nd Floor, Central Spine, Sector 6, Vidhyadhar Nagar, Jaipur - 302 023, Rajasthan, India
Pathankot, Shahpur Road (Center):- JD, 1st Floor, Gopalsons Chemists Opp. Civil Hospital, Shahpur Road Shahpur Road, Pathankot - 145 001, Punjab, India
Meerut, Western Kutchery Road (Center):- JD, 2nd floor, RG Plaza, Opp. RG Degree College, Western Kutchery Road, Meerut - 250 001, Uttar Pradesh, India
Jammu, Trikuta Nagar (Center):- JD Building, Adarsh Enclave, Opp. Nidheesh Apartments, Trikuta Nagar, Jammu - 180 012, Jammu and Kashmir, India
Gwalior, Laxmi Bai Colony Padav (Center):- 44, Laxmi Bai Colony Padav Laxmi Bai Colony Padav, Gwalior, Madhya Pradesh, India
Kanpur, Sharda Nagar (Center):- JD,117/52, Q Block Sharda Nagar, Kanpur - 208 025, Uttar Pradesh, India
Lucknow, Hazratganj (Center):- 4A, Habibullah Estate, Hazratganj, Lucknow - 226 001, Uttar Pradesh, India
Raipur, Nardaha (Center):- KITE, Knowledge Village Vidhan Sabha Road, Nardaha, Raipur - 492 005, Chhattisgarh, India
Kochi, Kalamassery (Center):- JD, Khasji Tower, CUSAT Junction Signal Kalamassery, Kalamassery, Kochi - 682 033, Kerala, India
Guwahati, Panbazar (Center):- JD, LIC, Jivan Nivesh Building, Panbazar, Guwahati - 781 001, Assam, India
Dibrugarh, Kartik Para (Center):- 2nd floor, Above UCO Bank, R.K.B. Path, Kartik Para, Dibrugarh - 1, Assam, India
Kochi, Kalamassery (Center):- 1st Floor, Khasji Tower, CUSAT Signal Junction, South Kalamassery Kalamassery, Kochi - 682 033, Kerala, India
Visakhapatnam, Asilmetta (Center):- First floor, Beside Meghalaya Hotel, Asilmetta Junction Asilmetta, Visakhapatnam - 530 003, Andhra Pradesh, India
