M.Sc in Mass Communication, Advertising and Journalism - (PTU)

 Semester I

• Introduction to Communication

• Introduction to Mass Communication

• Introduction to Journalism

• Introduction to Advertising

• Introduction to Computers'

• Communication and Soft Skills

Semester II

• Introduction to Media Technologies

• Introduction to Public Relations

• Journalistic Reporting & Editing

• Advertising Design & Principles

Semester III

• Introduction to Printing Technologies

• Introduction to Production Technologies

• Introduction to Newspaper Management

• Introduction to Copywriting Visualization & Campaign Effectiveness

• Introduction to Mass Communication & Society

Semester IV

• Introduction to Communication Research

• Introduction to Photography

• Mass Communication Ethics & Laws

• New Media Technologies

• Operation & Handling of Video Equipments

Module of Diploma Course: All Practical Elements with projects

• Ad Film Making

• Scriptwriting

• Camera & Lighting: Principles, Functions & Handling.

• Sound: Principles, Mics, Recording radio programmes & mixing

• Editing: Principles, Non- Linear software, Practical.

• Creativity: Exercises & Games

• Production of different genres( news, documentaries, chat shows etc)

• Elements of Acting & performance

• Attachments with shoots indoor & outdoor

• Handling Events

• Add On Modules in News anchoring, Acting, dancing, singing, RJing etc

Career Options:
Reporters/Anchors, Sub Editors,Cameramen, Editors, Rjs, Radio Producers, TV Directors, Event Managers, Corporate Communications Manager, PROs, Sales/marketing Executives

IFTI, launches a two year Masters Degree course in Mass Communication, Advtsg & Journalism approved by Punjab Technical University as a Learning Center at its Meerut campus. Students would be taught various aspects related with Communication, Advertising & PR, Event Management, Radio & TV Production,Journalism & Video Production. The students will be awarded a Degree from PTU as well as a Diploma from IFTI for various add – on practical modules like: Anchoring, Ad Film Making, Camera, Editing, Sound, Lighting etc.

Selection Criteria: Entrance Test

PTU Degree Only Fees

1st Year 18,400

2nd Year 18,400

PTU Degree + IFTI Diploma Fees

1st Year 69,000

2nd Year 69,000